#1 Hiring Podcast Designed Specifically For Startup Founders & Entrepreneurs Tuesdays @12PM (PST), LIVE on LinkedIn, YouTube, & Facebook Our mission is to enable values-driven startups to win-win the strongest hires by sharing insights from top-performing entrepreneurs, game-changers, & industry thought leaders. www.hirepowerradio.com www.rickgirard.com
Episodes
Thursday Feb 28, 2019
Thursday Feb 28, 2019
Before you hire, you need a clear understanding of what you need and Why. What is required needs to be focused on the work that needs to be accomplished. And that’s Why it helps to prioritize the level of importance.
The most crucial part of the recruiting process is understanding why this is really needed. It is often overlooked.
Today’s Quote:
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure." -Colin Powell
Show Guest:
Greg Toroosian has spent the best part of a decade recruiting for technical positions across software, IT, and hardware verticals. He also has experience building non-technical teams including finance, marketing, business strategy, legal and operations. His career started in the UK as an agency recruiter working with companies in various industries and at different growth stages. He’s currently the Director of Talent Acquisition at sweetgreen where he oversees the team that manages all corporate hiring for technical and non-technical teams. sweetgreen is set to grow rapidly this year due to their focus on technology and the recent large round of investment they received.
Episode highlights:
- Defining what is needed and why
- Our Methods for defining and prioritizing your roles
Problem:
- Hiring managers don’t really know what they need
- Understand the gap, skillsets, and planning for growth
- I need another one of this person
- Job description we used last time
- Factoring in lead time to make the hire and then bring someone up to speed.
- Realistic Timelines
- Inefficient time spent on the wrong people because the hiring manager is really not
- Sitting down and outlining the work that needs to get done
- Prioritizing the work
- Setting performance benchmarks
Solutions:
Focus on the What and then the Why
- Greg’s Intake Process to define the What & Why - Request Greg's Intake Form: andrea@stridesearch.com
- Prioritization: is this really needed?
- What will the person be doing?
- How will that add value here?
- How is the work being done right now? (light bulb of urgency)
- Forward-thinking- hiring ahead of the plan
- Hire toward the body of work
Rick's Input:
- Write down the actual work that needs to be done with a timeline
- Define the expectations by setting at least 3 Performance metrics for the first 90 days
- The Problems that need to be solved help to gain emotional buy-in
- Tie the work to Growth - Impact
Key Take Aways:
- People are attracted to the problems you solve
- For hiring managers: Upfront time spent configuring the process and fleshing out then real need is crucial to a successful, smooth and efficient process. Give your recruiting partner adequate time, think through the real need and purpose of the role, and be clear on what the success criteria is.
- For recruiters: Know that this is where you can add a lot of value as a partner. Be confident in the questions you ask, be inquisitive, think about what you need to align on and focus on unearthing that information. This document and the information it contains will be what you refer back to throughout the process to make sure you’re on the right path and to push back when necessary.
Thursday Feb 21, 2019
Thursday Feb 21, 2019
Employer branding is a very hot topic! Today we are here to challenge conventional wisdom and say that people pitch their company and themselves wrong.
They pitch what the company does and the perks they offer rather than the problems they are solving first. Talented people want to solve challenging problems!
Now I am a huge believer in looking at what everyone else is doing and doing the opposite… it works for me!
Today’s Quote
"A problem is a chance for you to do your best." - Duke Ellington
Show Guest
As a global Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan is the inventor of 3-1-3® Method, a discovery process that helps communicate ideas into three sentences, which is condensed into one sentence and then ultimately boiled down to three words. His book Ditch The Act: Unleash the Surprising Power of the Real You for Greater Success, will be published in October 2019 by McGraw-Hill. When he is not speaking, he is likely sailing.
Episode highlights
- Why the positioning of your messaging does not attract people to your company
- Share our methods for engaging talent to be drawn to your company
Problem
- No one cares what you do or who you are.
- Try instead promote the core problem you solve.
- Lack of Aspirational influence.
- People not Inspired by the impact your company will have on the world
Psychology
- The mindset of the person you are talking to when presenting your opportunity
- Reptilian brain- in charge of our survival
- Fight or flight, sexual behaviors, anger & fear reside
- Keeping people out of the fear zones
- Rick’s Switch theory
- The words that you chose to come out of your mouth either turn people on or off
Solutions
3-1-3 process - Tease out the problem you solve to uncover the actual pain! Solve the problem of.....
- 3-problem you solve in one sentence (problem, solution, market)
- 1- condense to 1 sentence
- 3- Words (Marriott of marketing)
Pain being solved by the position & pain of the company that they solved by their customers. Alignment of pain points.
Eliminates being another me too company
Example of a good 3-1-3
The difference between success and failure hinges almost entirely on a company’s ability to hire the right team. One bad hire can destroy the company. We provide a step by step process that eliminates wrong hiring decisions. Startups need a competitive advantage when fighting for talent.
Rick’s first step
- Open with a slap in the face by Locating a career wound!
- Locate the pain first. Match the problems solved with the solutions the person can gain by joining your company.
- Lead people down a path and let them draw their own conclusions
Key takeaways
- Nobody cares about the words coming out of your mouth
- People are attracted to the problems you solve
- Change your messaging! Problem, Solution and Market
Ryan's Social Media
Thursday Feb 14, 2019
Chris Russell: Better Ways to Post & Pray Your Job Descriptions to Life
Thursday Feb 14, 2019
Thursday Feb 14, 2019
"Post and Pray" yields mediocre results and yet It is the go-to method for most companies, especially startups. Look, dating apps have evolved so let's take a page from them and figure out creative ways to attract talent. After all, your companies success or failure hinges on it!
Today’s Quote:
"Pleasure in the job puts perfection in the work." - Aristotle
Show Guest:
Chris Russell is the Managing Director of RecTech Media. He is a digital recruiting expert. He began his career as a job board owner where he first learned the craft of attracting talent online. He's also a former corporate recruiter with real-world experience in the recruitment process and technology implementation.
As as a recruiting technology/marketing consultant he advises both employers and vendors on how to attract candidates or clients. He frequently blogs on the news site, RecruitingHeadlines.com, podcasts a weekly show called “RecTech” and conducts live video training on recruitment marketing tools and tactics at RecTechLive.com.
Episode highlights:
- Why you should look at approaching job postings differently
- The best ways to market your opportunities
- Tools available to help you automate the process
Let’s talk about the approach almost all companies take
- Write “job descriptions” (wish lists)
- Do Not copy old ones!
- Post on job boards
- Farm the Job boards
- Passively work employee referrals
The Job Description Format
- -short 300 words or less - According to Linkedin?
- Employer value proposition
- Q&A job descriptions
- Video
- Cybersn.com
- Harry joiner - long form job
Rick’s Format:
- Build your job descriptions around uncovering a Career Wound
- Build in Performance Metrics! - Let people know how they will be evaluated in their first 90 days
Tools to Use
- Ripl- social media video slideshows
- Buffer, deliverance, smarterqueue
- Legend.im- turns text into animation gif
- clipomac
Where & How to Post
- Indeed- biggest board out there. - active candidate pool
- Linkedin-
- Facebook job board-blue-collar, hear
- Google for jobs - Take advantage of all the free avenues
- Take an Omnichannel approach- you need to be on all the channels. Be where your candidates are and continuously add content
- Automate the flow of content out.
- Be resourceful - text or email creative pictures (you next to a whiteboard with the person’s name written on it)
- Angelist?
- **Pushing out to facebook, twitter & LinkedIn. Video gets the most engagement and exposure
- Times to post 4-6 pm at night FB- 3 pm on Wednesday
Key Take-Aways
- Go Short or Go Long!
- Re-format your job descriptions to Attract people! Define the % of time spent on tasks as well as performance metrics
- Market your jobs by taking an omnichannel approach
- Get Creative & use Tools to automate getting out your message
Monday Feb 11, 2019
Monday Feb 11, 2019
Today we are discussing the Steps to building & scaling headcount in growth mode. Making sure that execution & time to fill are aligned.
Today’s Quote:
"Growth is never by mere chance; it is the result of forces working together." - James Cash Penney
Show Guest:
Brendan Rogers, Co-Founder & Leading Recruiting of Wag Labs, has raised over $360 million in venture capital, most recently $300 million from Softbank's Vision Fund. Wag! connects pet parents to dog walkers and is currently live in over 110 U.S. cities. He co-founded a social discovery service to meet new people which grew to over 50 million users in over 10 countries and was acquired by IAC in 2014.
Brendan's next big event will be speaking at the ERE Conference on April 22-24th.
Episode Highlights:
- How to ramp up from 0 to hero
- Steps to put in place to avoid making hiring mistakes
You company closes your first round of funding
- 10 -12 roles from Nothing
- no resources & no systems in place
- Spreadsheets, manual task-oriented, process
Preparation before go mode
- Building out pipelines, similar spaces, consumer-related companies.
- How to avoid making the wrong hire.
- How to scale for maximum impact
- Tools needed. Process in place, a foundation to scale.
- Get really good at identifying the right people, connecting the dots, sourcing- research
- He does a ton of research, knows his space.
- Strive to keep quality really high. Target specific businesses.
Action Plan & Execution
- First hire should be a recruiter
- Identify what is needed & write job descriptions
- Right messaging
- Tackled building pipeline, hired.com
- Spreadsheet
- Hired a recruiter, brought in an ATS (applicant tracking system)
First:
- Get an ATS system first! -like Newton, Google (hire with Google) Greenhouse, lever
- - take open requirements and intake with each hiring manager. Know the roles from top to bottom
Second:
- Build a pipeline, training managers on how to use the ats, become partners with the hiring managers
Third:
- Hire a recruiter only after 5+ open roles.
- Admin- for cost savings
- Having a foundation will only help you to scale.
Key Take-Aways
- Be best friends with your Hiring Managers
- Be on top of everything
- Always be available
- Invest in the right tools