Chris Russell: Better Ways to Post & Pray Your Job Descriptions to Life

February 14, 2019

"Post and Pray" yields mediocre results and yet It is the go-to method for most companies, especially startups. Look, dating apps have evolved so let's take a page from them and figure out creative ways to attract talent. After all, your companies success or failure hinges on it!

Today’s Quote:

"Pleasure in the job puts perfection in the work." Aristotle

Show Guest:

Chris Russell is the Managing Director of RecTech Media. He is a digital recruiting expert. He began his career as a job board owner where he first learned the craft of attracting talent online. He's also a former corporate recruiter with real-world experience in the recruitment process and technology implementation.

As as a recruiting technology/marketing consultant he advises both employers and vendors on how to attract candidates or clients. He frequently blogs on the news site, RecruitingHeadlines.com, podcasts a weekly show called “RecTech” and conducts live video training on recruitment marketing tools and tactics at RecTechLive.com.

Episode highlights:

  • Why you should look at approaching job postings differently
  • The best ways to market your opportunities
  • Tools available to help you automate the process

Let’s talk about the approach almost all companies take

  • Write “job descriptions” (wish lists)
  • Do Not copy old ones!
  • Post on job boards
  • Farm the Job boards
  • Passively work employee referrals

The Job Description Format

  • -short 300 words or less - According to Linkedin?
  • Employer value proposition
  • Q&A job descriptions
  • Video
  • Cybersn.com
  • Harry joiner - long form job

Rick’s Format:

  • Build your job descriptions around uncovering a Career Wound
  • Build in Performance Metrics! - Let people know how they will be evaluated in their first 90 days

Tools to Use

  • Ripl- social media video slideshows
  • Buffer, deliverance, smartercueue
  • Legend.im- turns text into animation gif
  • clipomac

Where & How to Post

  • Indeed- biggest board out there. - active candidate pool
  • Linkedin-
  • Facebook job board-blue-collar, hear
  • Google for jobs - Take advantage of all the free avenues
  • Take an Omnichannel approach- you need to be on all the channels. Be where your candidates are and continuously add content
  • Automate the flow of content out.
  • Be resourceful - text or email creative pictures (you next to a whiteboard with the person’s name written on it)
  • Angelist?
  • **Pushing out to facebook, twitter & LinkedIn. Video gets the most engagement and exposure
  • Times to post 4-6 pm at night FB- 3 pm on Wednesday

Key Take-Aways

  • Go Short or Go Long!

    • Re-format your job descriptions to Attract people! Define the % of time spent on tasks as well as performance metrics
  • Market your jobs by taking an omnichannel approach
  • Get Creative & use Tools to automate getting out your message
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Brendan Rogers: Lean & Scrappy, Then…Boom! You Receive Funding. Now What?

February 11, 2019

Today we are discussing the Steps to building & scaling headcount in growth mode. Making sure that execution & time to fill are aligned.

Today’s Quote:

"Growth is never by mere chance; it is the result of forces working together." - James Cash Penney

Show Guest:

Brendan Rogers, Co-Founder & Leading Recruiting of Wag Labs, has raised over $360 million in venture capital, most recently $300 million from Softbank's Vision Fund. Wag! connects pet parents to dog walkers and is currently live in over 110 U.S. cities. He co-founded a social discovery service to meet new people which grew to over 50 million users in over 10 countries and was acquired by IAC in 2014.

Brendan's next big event will be speaking at the ERE Conference on April 22-24th.

Episode Highlights:

  • How to ramp up from 0 to hero
  • Steps to put in place to avoid making hiring mistakes

You company closes your first round of funding

  • 10 -12 roles from Nothing
  • no resources & no systems in place
  • Spreadsheets, manual task-oriented, process

Preparation before go mode

  • Building out pipelines, similar spaces, consumer-related companies.
  • How to avoid making the wrong hire.
  • How to scale for maximum impact
  • Tools needed. Process in place, a foundation to scale.
  • Get really good at identifying the right people, connecting the dots, sourcing- research
  • He does a ton of research, knows his space.
  • Strive to keep quality really high. Target specific businesses.

Action Plan & Execution

  • First hire should be a recruiter
  • Identify what is needed & write job descriptions
  • Right messaging
  • Tackled building pipeline, hired.com
  • Spreadsheet
  • Hired a recruiter, brought in an ATS (applicant tracking system)

First:

  • Get an ATS system first! -like Newton, Google (hire with Google) Greenhouse, lever
  • - take open requirements and intake with each hiring manager. Know the roles from top to bottom

Second:

  • Build a pipeline, training managers on how to use the ats, become partners with the hiring managers

Third:

  • Hire a recruiter only after 5+ open roles.
  • Admin- for cost savings
  • Having a foundation will only help you to scale.

Key Take-Aways

  • Be best friends with your Hiring Managers
  • Be on top of everything
  • Always be available
  • Invest in the right tools
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Joe Mullings: How to Choose the Right Recruiting Partner for the New Year.

January 3, 2019

A true partner has your back! Look for the person who shares your values and invests the time to understand the intricacies of your company. 

Today’s Quote:

"Destiny is no matter of chance. It is a matter of choice. It is not a thing to be waited for, it is a thing to be achieved."

- William Jennings Bryan

Show highlights:

  • Reflect on your internal process
  • Walk through understanding & managing expectations
  • Provide you some tools to evaluate the right partner for you

Be honest about your internal process

  • What are your main hiring challenges

    • moving too slow?
    • Too many cooks in the kitchen.
    • Recruiter relationship
    • Type of search you choose makes a huge difference

Clearly define & communicate Expectations

  • Partner for process

    • Partners ask for a slide deck & messaging collateral at a minimum
  • Diligence
    • Ask for a synopsis of what they think they heard, what the positions about what methodology and the messaging they are going to use
    • How you are being represented is crucial
  • Candidate Management expectations
    • What will I become? Make it easy for the individual.
    • Make it easy for the person to plug in. put together a landing page, catered toward the person.
    • Ghosting is unacceptable on either front
    • Live document to get them to lean in.

Recommendation for evaluating the best firm for your needs

  • Evaluation of the process

    • Well thought through the process
    • Preparation emphasis- prep call beforehand
  • Ask for references
    • The last 3 candidates placed- How well did you service the people who did not get the job
    • How did you represent your candidate on behalf of your client?
  • Agility and endurance

Learn about the liability of the organization

  • How do people handle information
  • Over-indexing toward behavior way too far to the left
    • Stability is really an illusion, It doesn't exist

Words of Wisdom

  • Compensation goes up and down due to interest level.
  • Cadence- value of cadence
  • Provide a flex deck tease

Joe Mullings is a serial entrepreneur, Founder, and CEO of The Mullings Group (TMG), the world’s leading executive talent acquisition firm in the medical device industry. TMG specializes in cultural transformations for emerging technology start-ups and has placed over 5000 people in over 500 companies. Joe is an innovator and thought leader who has been featured on CNBC and in The Wall Street Journal. Joe’s philosophy ‘Build, Inspire, Teach’ has guided his work over the past 25 years specifically through his establishment of The Mullings Foundation, a non-profit with a focus on supporting veterans of war during times of transition. Joe recently served on the board of MassMEDIC and holds a BS in Engineering from the University of Dayton.

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Brenan German: Can AI be the Solution to a Bad Interviewing Experience?

November 1, 2018

Did you know that according to LinkedIn “83% of talent say a negative interview experience can change their mind about a role or company they once liked, while 87% of talent say a positive interview experience can change their mind about a role or company they once doubted.”  Candidate Experience Matters!

Today's Quote:

“The only source of knowledge is experience.” - Albert Einstein

Show highlights:

  • The impact of candidate experience on your ability to hire
  • AI
  • Our solution to create a positive candidate experience

What is candidate experience? Why is it important:

    • Job descriptions
    • Application process
    • Interview Experience
    • Feedback/Closing the Loop
    • Nearly 60% of Job Seekers Have Had a Poor Candidate Experience & 72% Talk About It (GlassDoor)

The VALUE of AI:

  • AI- Recruitment Automation
    • Sourcing            58%
    • Screening          56%
    • Nurturing            55%
    • Scheduling         42%
    • Engagement       24%
    • Interviewing        6%
  • AI will eliminate the transactional pieces of recruiting but it won't solve the most critical portions….Engagement, Interviewing

Let’s lay out our structure for creating an impressive candidate experience:

Engagement:

    • Marketing/Messaging aligned with company values
    • Job Descriptions with clear performance metrics
    • Application process…. RESPOND!

Interview:

    • Set Expectations
    • Structure (Organized, Timed, real time feedback)
    • Pre-determined questions
    • Give & Receive Feedback

Closure:

  • Professionally release each person from the process
    • Do Not Ghost
    • Listen to your bad glassdoor reviews

Brenan German is Founder and President at Bright Talent Resources, Inc., Which is a boutique Human Resources Advisory, Project Management, Training, and Recruiting Services firm..

Brenan’s particular expertise involves the alignment of talent management strategies to business goals, and the implementation of systems and processes to reach measurable objectives, demonstrating clearly the bottom line impact expected of strategic Human Resources programs.

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Darrell Gurney: Breaking Bad, Career And Hiring Habits!

September 13, 2018

Why is it that we put more thought into lunch choices than we do our career or hiring decisions?

Today we are going to discuss the top three bad habits that both candidates and companies do throughout the hiring process that kill their ability to make a smart decision.

Today's Quote:

To change habits, we must study the habits of successful role models.” – Jack Canfield

Show Guest:

Darrell Gurney is a career expert, executive coach and authority in supporting people through successful transitions. He brings back the power of social connection by teaching professionals that you’re simply one face-to-face relationship away from your dream job life.

He is the author of the Amazon bestseller “Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest."

As founder of both CareerGuy.com and TheBackForty.com, Darrell’s motto for both career and life is, as Frank Sinatra sings, “the best is yet to come, and won’t it be fine!”

Episode highlights:

  • The top 3 bad habits we need to stop right now!
  • Why these habits are so detrimental
  • Good habits to replace the bad

Hiring bad habits from both sides:

Darrell’s top 3:

  • 1. Looking to see what jobs are available & Going through the front door by applying for open positions.          

    • Take charge of their career path vs be at the effect
    • Get out of your box: the house, the computer screen, the phone, and get in front of people.
    • 80% of all jobs are filled before they are ever advertised by the people in the know bringing in the people they know
  • 2. Failing to develop relationships beyond the job search process.
    • Never submerge in your job or your life. Get out, be making connections, be talking to people about your interests and passions
  • 3. Not treating yourself like a business
    • Realize that you have your own business, and you always have -- you simply lease out your employable assets
    • A business owner is always concerned first and foremost about two measures: ROI (Return on Investment) and ROE (Return on Equity). You want to similarly always watch, manage and monitor your own Return on Individuality and Return on Effort.

Rick’s top 3:

  • Winging it-

    • company values -clueless
    • Not clear on what the business needs
    • Work that needs to be accomplished
    • Listening!
  • Interview Process
    • Not clearly defined
    • Following the pack -
    • Accepting the Status quo
    • Testing people before engaging
  • Transactional relationship
    • Not understanding the person across from you
    • Focus on skills
    • Protective of the culture

Why are these habits bad?

  • How can you get where you are going when you don’t know where you are?

How do we fix these habits?

  • Winging it- not clear on what the business needs

    • Build preparation time into your schedule
    • Define what the business needs (not your wants) and who you need to take you there
  • Interview Process
    • Structured, Organized, Timed & Purpose Driven
    • Get to the Truth!
  • Transactional relationship
    • Heal the person’s wound with your opportunity

 

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Matt Charney: “Me Too” Messaging Does Not Attract People to Join Your Company

August 23, 2018

It all comes down to your messaging in everything from your job descriptions to how you contact people. Today we are tackling this issue!

Today's Quote:

"Words empty as the wind, are best left unsaid" -Homer

The problems with messaging, specific to recruiting

  • Hard part is getting a response
  • How to not be boring
  • *** Messaging.
  • Pure copyrighting... translating HR speak into people speak
  • Getting your message right
  • Job Descriptions are taken from compensation documents - messaging is not getting people to convert
    • why?
  • Positioning
    • zig when everyone else zags. learning agility.
  • Move in the opposite direction
  • Key is getting someone to opt in to communication.
  • Client: the two most effective searches were billboards & radio.
  • Another was linkedin.

Framework for fixing your messaging

  • Marketing perspective
  • Turn hr speak to plain English.
  • Targeted messaging.  *** 1 shot to attract a person.
    • crafting 121 communications.
    • Headline & lead matter most... read the first 140 characters.
  • Topic header- Twitter
  • Text messaging - sms automation tools!
  • Use of Humor
  • ***Opening a wound
  • Performance metrics
  • The actual content of the work (Uniqueness)
  • Call to Action
  • Pick up the phone and call- differentiator!
  • Managed perception on both side
  • Tools: Spokeo, Icims, text recruit
  • Takeaway- volume is not a good thing.
    • Talent trends are real

Matt Charney is the Executive Editor and Partner for Recruiting Daily and the Chief Content Officer at Allegis Global Solutions, the largest staffing and recruiting firm in North America. Matt focuses on the intersection of human capital and technology; his blog, Snark Attack, was named one of the top 20 business blogs in the world by WordPress, and his work has appeared in publications such as The Wall Street Journal, Wired.com, The Harvard Business Review, Outsourcing Magazine, HR Magazine.

 

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Hank Levine: Gamifying Your Entire Organization - Accounting Needs to Have Fun Too!

July 27, 2018

 According to Wikipedia, Gamification is the application of game-design elements and game principles in non-game contexts. Gamification commonly employs gamedesign elements to improve user engagement, organizational productivity, employee recruitment and evaluation, and more.

We are all used to being gamefied. In fact, our lives have been programmed to do things based on reward. Everything from our GPA to buying a new iPhone pulls from principles of Gamification.  A lot of Companies Gamify pieces of the organization, mainly those associated with revenue.  It is not commonly implemented throughout the whole organization, especially the operational side of the organization. Full organizational gamification has increased employee engagement by 92% and productivity is hitting record strides!

Today's Quote:

“The Game gives you a Purpose. The Real Game is, to Find a Purpose.”

― Vineet Raj Kapoor

Show highlights:

  • Discuss the benefits of gamification to your business
  • What's needed to gamify your company?
  • The structure to implement gamification into your company

Why did your company decide to gamify?

  • Our lives are gamified
  • Isn't gamification a form of behavioral modification or conditioning?
  • Skinner’s Radical Behaviorism or Pavlovian response
  • Benefits to the company?

The gamification you use at iPlace. How does it work?

  • Launchpad
  • Customer, Employee & Company goals
  • *Launchpad: each person earns a star each week for successfully completing tasks. Each week mini performance review- Agile sprint?
  • 40 stars = pay raise, 120 stars promotion.

Why does gamification work in terms of Engagement?

  • Build a culture of performance and healthy competition
  • UNDERPERFORMERS CAN NOT HIDE
  • Put management on auto pilot. Unscheduled leaves have declined over 93% since they have eliminated by escalations (they and all of team loses stars)
  • Sets expectations up front

Hank Levine is the President and CEO of iPlace USA, which is widely regarded as the highest quality company providing professionally managed sourcing and recruiting services for US-based companies from India. Over the past twelve years, he has helped over 240 American companies establish offshore recruiting operations.

Hank spearheaded the development of a very innovative “company operations system” based on gamification. He was the keynote speaker last May at the StaffingTec conference where he spoke about how progressive companies are using gamification to scale their operations, align company and client goals, improve the health and wellness of their employees, and even eliminate performance reviews.

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Anita Kanti: Abolish the Resume!

July 13, 2018

 A majority of the most talented people have terrible resumes. Why? Because they are busy making things happen!

Companies miss out on great people because they never make it past the resume screen. Automating the process and screening for buzzwords is just not an effective tool for finding the right people for your business. We are in the people business when we recruit. So, pick up the phone and judge based on your conversation and not the resume.

Today's Quote:

"Insanity is knowing that what you're doing is completely idiotic, but still, somehow, you just can't stop it."

- Elizabeth Wurtzel

Show highlights:

  • Positive points of resumes
  • Everything wrong with a resume
  • Alternate solutions to resumes - solve the resume black hole

What resumes are good for:

  • Contact information
  • Career History
  • The “white space”

What is wrong with the resume:

  • Keyword dependent -wrong keywords or no keywords
  • Designed to match with wish list of skills
  • Too heavily relied upon in the interview process
  • People lie

 Alternate options to a resume:

  • Video clips
  • Video talent snapshot (resume) - Why is this a good idea?
  • -discrimination bias?
  • - how can a 1 minute video give you an accurate picture?
  • AI
  • Actual assessment - conversation
  • Wound, Desire, Accomplishment

Effective use of a resume and how to identify great people:

  • Just a tool, not a wall
  • A  guide to formulate skills based questions - Transferable skills

Anita Kanti is the Executive Talent Manager of Huawei Technologises. She is a global business partner and senior manager supporting executive leadership deliverables' for leadership talent acquisition needs for the US and China marketplace.

As both a motivational life coach and strategic talent manager, Anita Kanti offers progressive solutions to help her company and clients optimize their strengths and create a pathway of success. Anita is a proven expert in  talent recruitment, both in leading corporations such as Broadcom Inc., and United Healthcare, as well as building a company of her own, Anita K Solutions. Anita K has combined her expertise in talent development and leadership with her training in motivational techniques to create a unique and effective life coaching philosophy.

 

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Nicole Arvizu: Human Resources VS. Recruiting. Who Will Come Out Victorious

June 15, 2018

We are putting on the gloves in an epic showdown today. Answering the age-old question of Why we can't just get along. 

3 rounds for the undisputed Podcast championship:

  • Round 1: What Human Resources dislikes about Talent Acquisition
  • Round 2: Recruiting issues with HR
  • Round 3: Solutions to get the two working together 

Round 1: Issues that HR has with Recruiting

  • Fixing problems or adding to the problem
  • Spray & Pray
  • Transactional
  • Low hanging fruit
  • Clear expectations of what is acceptable
  • Understanding our business

Round 2: Recruiting perception of HR

  • HR doesn't really understand or care about hiring
  • Relationship with Hiring manager(s)
  • No understanding of the Job description

Failure to Communicate:

  • Blame game
  • Market conditions (low unemployment)

Round 3: Working effectively together

  • Control
  • Restructuring HR bonus structure (cost per hire)
  • Separating responsibilities
  • Trust
  • Structure

Nicole Arvizu is the Chief Human Resources & Compliance Officer for MeriCal, Inc. She is a very progressive and disruptive HR leader! Nicole is a change Agent who joined Merical in January 2017 and has done an amazing job of transforming the organization to bring in HR as a business partner rather than an administrative arm.

She loves to geek out with her quest for scientific knowledge and is also a surfer!

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Event Interview:Paul Pickle From Octane OC’s Technology Innovation Forum

June 13, 2018

Paul Pickle, Former President & COO, of Microsemi & MC of Octane OC's 2018 Technology Innovation Forum. We discussed the future of Semiconductor and whats on the horizon. 

 

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Event Interview: Ryan Permeh From Octane OC’s Technology Innovation Forum

June 11, 2018

Ryan PermehCo-Founder & Chief Scientist of Cylance I had the pleasure to sit down with Ryan for a quick interview at Octane OC's Technology Innovation Forum Event. He shared some great Insight on Leveraging the Cybersecurity hub in SoCal.

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