Offers do not get turned down because of the MONEY… They are turned down because you failed to Understand who the person is and then demonstrate a mutual alignment of career & personal goals to your organization.

The Truth is People turn you down because of the lack of care!

 Today’s Quote:

"Truth is, I'll never know all there is to know about you just as you will never know all there is to know about me. Humans are by nature too complicated to be understood fully. So, we can choose either to approach our fellow human beings with suspicion or to approach them with an open mind, a dash of optimism and a great deal of candor." - Tom Hanks

Guest Bio: 

Dr. Deena C. Brown is the founder and CEO of DC Brown International, a leadership and growth company created to pioneer innovative strategies that transform organizations into culturally diverse ecosystems.

Dr. Brown’s trademark C3 Blueprint for Success provides a strategic roadmap for organizational leaders to communicate and connect across a multi-generational workforce. Dr. Brown’s body of work includes identifying and remediating leadership gaps that are barriers to innovation and growth.

After identifying a significant deficit of women in key leadership roles, Dr. Brown founded The Leadhershift Movement. The Leadhershift Movement is designed to help women shift the way they think about themselves as women and how they develop and respond as leaders. The Leadhershift Movement provides a safe-space for professional women to get clear about their Why, confident about the What, and consistent about the How.

Show Highlights:

  • Our approach
  • How we humanize the process to gain greater engagement
  • Process to Engage

Approach to talent

What is the problem?

  • Ignoring the root of hiring. The human factor, the relationship capital
  • Mindset
  • Ignore the obvious
  • Organizational view- transaction
  • We need to fill the hole
  • Disconnect on the level of importance for the person they are hiring.
  • Simple things are ignored…
  • Dealing with a new population of employees that are looking for more than just a paycheck

Why Offers are really Accepted or Turned Down

  • We lie
  • Arrogance & Ignorance

Rick’s Input

Our approach is Selfish

  • We have become conditioned to believe that the company is the PRIZE
  • Not the case in this market
  • Positioning is a one size fits all …. Centered around perks & benefits
  • Listen to understand, not to respond


  • Being aware
  • transparent

 What have we done about this?

  • Training
  • Using the data to support the discussion
  • Awareness
  • Brought to the attention & proper training
  • Learning to remove ignorance
  • Identify the gaps (pain)
  • Education shift in mindset

The 3 C’s

  • Clarity in Vision, Mission, and Organizational Values that paint a clear picture for potential hires.
  • Consciousness about what today's workforce values such as authenticity and relatability which is more influential than a paycheck.
  • Consistency in regards to expectations and responsibilities of your workforce.

Rick’s Contribution

  • Engagement starts before the hire is made

    • Too much focus on the money & perks
    • What a person desires is far more powerful

 Key Takeaways:

  • Care about the Human relationship
  • Having clear values … are you who you say you are
  • Provide growth opportunities to augment or improve a person’s life
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