Sourcing talented people is a HUGE challenge right now. Over 38 million people quit their jobs in 2021. And a lot of them are not coming back.

Then we have the divide over pandemic policies that has driven people away from corporate America. Making it more difficult to retain good people.

But sourcing is not the biggest challenge in today’s hiring landscape. Engagement is. It is important that we utilize every viable avenue (ie: boards, postings & direct recruiting) with the objective of just starting intentional conversations. By intentional, I mean, not selling. But understanding the desires of the person first… Because It's not about you. Intentional conversations lead to engagement. Engagement leads to the hire!

About the Guest: Kelly Robinson, CEO of RedDotMedia

Kelly founded Broadbean.com Inc 2001, which was acquired by CareerBuilder in 2014. Now he leads RedDot Media, a recruitment advertising agency with a particular skill in programmatic advertising campaigns. 

Kelly has spent the last 25 years in recruitment and recruitment technology, during which time he has grown, integrated, bought, and sold businesses in both the UK and US.  Kelly is the goto industry expert in all things job posting

Today we discuss:

  • The current job posting landscape
  • How to best utilize the tools available to maximize your hiring outcome

Challenge today?

  • Everyone is having a staffing crisis

    • Not about the job posting. 
    • It is about making a connection
    • 14k recruiter jobs got added Friday!
    • 100% more jobs available, 
  • 3 % of the workforce has just … quit in just one month!
    • Meaningful work!

Rick’s Nuggets

  • Structure is winning over $$
  • What no one is talking about
  • vaccination policy of the company

How do we solve the problem?

  • Posting
  • Depends on the position
  • Indeed
  • Ziprecruiter
  • Linkedin-sourcing/outreach
    • Sales people, marketing, recruiters
  • Dice, Angel list
  • Write a great ad
  • Nothing’s Free - It’s all paid
  • Algorithm distributes jobs equally 
  • PPC has gone away. Can't define what you pay per click
  • Need to spend at least $250 
    • Should translate to 10 applications 

Rick’s Nuggets

  • Active Reach Out!
  • 1 hour a week 
  • Discovery call-  where the magic happens
  • Buy in/opt out 
  • Referrals - HUGE VALUE

Key Takeaways that the Audience can plug into their business today!  -Value:

  • Yesterdays ideas dont work today
  • Cant do things cheeper

Guest Links:

LinkedIn https://www.linkedin.com/in/kellyjrobinson/

Company: https://reddotmedia.co/

LinkedIn: https://www.linkedin.com/company/reddotmedia/

Facebook: https://www.facebook.com/reddotmedia.co

Twitter: https://twitter.com/kellyjrobinson

Host Links: 

LinkedIn: https://www.linkedin.com/in/rick-girard-07722/

Company: https://www.stridesearch.com/

Podcast: https://www.hirepowerradio.com

Authored:  "Healing Career Wounds"  https://amzn.to/3tGbtre

HireOS inquiry: rick@stridesearch.com

 

Show Sponsor: Criteria Corp: https://www.criteriacorp.com/

 

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