Welcome to the Hire Power Radio Show, where entrepreneurs and business leaders learn to hire with confidence and precision. Hosted by Rick Girard, this show is your go-to resource for avoiding costly hiring mistakes and securing the right talent to drive your company’s success. We dive deep into hiring challenges each week, featuring candid conversations with top-performing rebel entrepreneurs, disruptors, and industry experts. Join us every Tuesday at noon (PT) on LinkedIn Live for actionable insights, proven strategies, and the latest trends to give you the hiring edge. Subscribe now and join the movement to transform your hiring game. Do you have thoughts or questions? We’d love to hear from you!
Episodes
Thursday Feb 14, 2019
Thursday Feb 14, 2019
"Post and Pray" yields mediocre results and yet It is the go-to method for most companies, especially startups. Look, dating apps have evolved so let's take a page from them and figure out creative ways to attract talent. After all, your companies success or failure hinges on it!
Today’s Quote:
"Pleasure in the job puts perfection in the work." - Aristotle
Show Guest:
Chris Russell is the Managing Director of RecTech Media. He is a digital recruiting expert. He began his career as a job board owner where he first learned the craft of attracting talent online. He's also a former corporate recruiter with real-world experience in the recruitment process and technology implementation.
As as a recruiting technology/marketing consultant he advises both employers and vendors on how to attract candidates or clients. He frequently blogs on the news site, RecruitingHeadlines.com, podcasts a weekly show called “RecTech” and conducts live video training on recruitment marketing tools and tactics at RecTechLive.com.
Episode highlights:
- Why you should look at approaching job postings differently
- The best ways to market your opportunities
- Tools available to help you automate the process
Let’s talk about the approach almost all companies take
- Write “job descriptions” (wish lists)
- Do Not copy old ones!
- Post on job boards
- Farm the Job boards
- Passively work employee referrals
The Job Description Format
- -short 300 words or less - According to Linkedin?
- Employer value proposition
- Q&A job descriptions
- Video
- Cybersn.com
- Harry joiner - long form job
Rick’s Format:
- Build your job descriptions around uncovering a Career Wound
- Build in Performance Metrics! - Let people know how they will be evaluated in their first 90 days
Tools to Use
- Ripl- social media video slideshows
- Buffer, deliverance, smarterqueue
- Legend.im- turns text into animation gif
- clipomac
Where & How to Post
- Indeed- biggest board out there. - active candidate pool
- Linkedin-
- Facebook job board-blue-collar, hear
- Google for jobs - Take advantage of all the free avenues
- Take an Omnichannel approach- you need to be on all the channels. Be where your candidates are and continuously add content
- Automate the flow of content out.
- Be resourceful - text or email creative pictures (you next to a whiteboard with the person’s name written on it)
- Angelist?
- **Pushing out to facebook, twitter & LinkedIn. Video gets the most engagement and exposure
- Times to post 4-6 pm at night FB- 3 pm on Wednesday
Key Take-Aways
- Go Short or Go Long!
- Re-format your job descriptions to Attract people! Define the % of time spent on tasks as well as performance metrics
- Market your jobs by taking an omnichannel approach
- Get Creative & use Tools to automate getting out your message