Hank Levine: Gamifying Your Entire Organization - Accounting Needs to Have Fun Too!

 According to Wikipedia, Gamification is the application of game-design elements and game principles in non-game contexts. Gamification commonly employs gamedesign elements to improve user engagement, organizational productivity, employee recruitment and evaluation, and more.

We are all used to being gamefied. In fact, our lives have been programmed to do things based on reward. Everything from our GPA to buying a new iPhone pulls from principles of Gamification.  A lot of Companies Gamify pieces of the organization, mainly those associated with revenue.  It is not commonly implemented throughout the whole organization, especially the operational side of the organization. Full organizational gamification has increased employee engagement by 92% and productivity is hitting record strides!

Today's Quote:

“The Game gives you a Purpose. The Real Game is, to Find a Purpose.”

― Vineet Raj Kapoor

Show highlights:

• Discuss the benefits of gamification to your business
• What's needed to gamify your company?
• The structure to implement gamification into your company

Why did your company decide to gamify?

• Our lives are gamified
• Isn't gamification a form of behavioral modification or conditioning?
• Skinner’s Radical Behaviorism or Pavlovian response
• Benefits to the company?

The gamification you use at iPlace. How does it work?

• Launchpad
• Customer, Employee & Company goals
• *Launchpad: each person earns a star each week for successfully completing tasks. Each week mini performance review- Agile sprint?
• 40 stars = pay raise, 120 stars promotion.

Why does gamification work in terms of Engagement?

• Build a culture of performance and healthy competition
• UNDERPERFORMERS CAN NOT HIDE
• Put management on auto pilot. Unscheduled leaves have declined over 93% since they have eliminated by escalations (they and all of team loses stars)
• Sets expectations up front

Hank Levine is the President and CEO of iPlace USA, which is widely regarded as the highest quality company providing professionally managed sourcing and recruiting services for US-based companies from India. Over the past twelve years, he has helped over 240 American companies establish offshore recruiting operations.

Hank spearheaded the development of a very innovative “company operations system” based on gamification. He was the keynote speaker last May at the StaffingTec conference where he spoke about how progressive companies are using gamification to scale their operations, align company and client goals, improve the health and wellness of their employees, and even eliminate performance reviews.