Welcome to the Hire Power Radio Show, where entrepreneurs and business leaders learn to hire with confidence and precision. Hosted by Rick Girard, this show is your go-to resource for avoiding costly hiring mistakes and securing the right talent to drive your company’s success. We dive deep into hiring challenges each week, featuring candid conversations with top-performing rebel entrepreneurs, disruptors, and industry experts. Join us every Tuesday at noon (PT) on LinkedIn Live for actionable insights, proven strategies, and the latest trends to give you the hiring edge. Subscribe now and join the movement to transform your hiring game. Do you have thoughts or questions? We’d love to hear from you!
Episodes
3 days ago
3 days ago
Imagine a world where you never have to pay a job board for candidates ever again. In this episode of the Higher Power Radio Show, host Rick Gerard is joined by Matt Plapp, CEO of Restaurant Marketing That Works, to explore how leveraging social media can help CEOs and entrepreneurs attract top talent. Matt shares his journey from hiring a business coach to becoming a Facebook influencer, emphasizing the importance of storytelling and personal branding. He offers actionable tips on creating authentic content, developing a posting schedule, and building a recognizable brand. Join us to learn how you can transform your hiring process and attract high-performing employees.
00:00 Introduction to the Problem with Job Boards
00:43 Welcome to Higher Power Radio Show
00:56 Meet Matt Plap: Restaurant Marketing Expert
01:43 The Power of Social Media for Recruitment
01:58 Becoming a Facebook Influencer
02:51 The Importance of Personal Branding
04:51 Real-Life Success Stories
06:21 Building a Culture Through Social Media
07:40 The Impact of Core Values on Hiring
13:10 Leveraging Social Media Platforms
18:37 Embrace Authenticity in Content Creation
19:06 Learning from Feedback and Self-Editing
19:33 Encouraging Social Media Engagement
21:06 The Importance of Consistency and Practice
24:41 Creating Engaging Content Plans
28:34 Building a Recognizable Brand
29:27 Key Takeaways for Business Success
32:19 Conclusion and Contact Information+
Guest Links:
Website: https://mattplapp.com/
LinkedIn: https://www.linkedin.com/in/mattplapp/
Host Links:
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Podcast: https://pod.link/1267738283
Book: Healing Career Wounds (Amazon) https://www.amazon.com/Healing-Career-Wounds-Ridiculously-Successful/dp/173580360X/
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