Welcome to the Hire Power Radio Show, where entrepreneurs and business leaders learn to hire with confidence and precision. Hosted by Rick Girard, this show is your go-to resource for avoiding costly hiring mistakes and securing the right talent to drive your company’s success. We dive deep into hiring challenges each week, featuring candid conversations with top-performing rebel entrepreneurs, disruptors, and industry experts. Join us every Tuesday at noon (PT) on LinkedIn Live for actionable insights, proven strategies, and the latest trends to give you the hiring edge. Subscribe now and join the movement to transform your hiring game. Do you have thoughts or questions? We’d love to hear from you!
Episodes
Thursday Aug 23, 2018
Thursday Aug 23, 2018
It all comes down to your messaging in everything from your job descriptions to how you contact people. Today we are tackling this issue!
Today's Quote:
"Words empty as the wind, are best left unsaid" -Homer
The problems with messaging, specific to recruiting
- Hard part is getting a response
- How to not be boring
- *** Messaging.
- Pure copyrighting... translating HR speak into people speak
- Getting your message right
- Job Descriptions are taken from compensation documents - messaging is not getting people to convert
- why?
- Positioning
- zig when everyone else zags. learning agility.
- Move in the opposite direction
- Key is getting someone to opt in to communication.
- Client: the two most effective searches were billboards & radio.
- Another was linkedin.
Framework for fixing your messaging
- Marketing perspective
- Turn hr speak to plain English.
- Targeted messaging. *** 1 shot to attract a person.
- crafting 121 communications.
- Headline & lead matter most... read the first 140 characters.
- Topic header- Twitter
- Text messaging - sms automation tools!
- Use of Humor
- ***Opening a wound
- Performance metrics
- The actual content of the work (Uniqueness)
- Call to Action
- Pick up the phone and call- differentiator!
- Managed perception on both side
- Tools: Spokeo, Icims, text recruit
- Takeaway- volume is not a good thing.
- Talent trends are real
Matt Charney is the Executive Editor and Partner for Recruiting Daily and the Chief Content Officer at Allegis Global Solutions, the largest staffing and recruiting firm in North America. Matt focuses on the intersection of human capital and technology; his blog, Snark Attack, was named one of the top 20 business blogs in the world by WordPress, and his work has appeared in publications such as The Wall Street Journal, Wired.com, The Harvard Business Review, Outsourcing Magazine, HR Magazine.