Values are the foundation of what your company is built upon. As we all know, without a foundation, the structure that is built can be destroyed at any time. Too often the foundation is poured after the structure has been built. 

Our guest today: Darius Mirshahzadeh (Mir Shah Zaday), Founder of The Real Darius & Host of The Greatness Machine Podcast

Darius  is a dad, husband, twin, brother and son who was born and raised in California and now lives in Austin Texas.

He is a serial entrepreneur, author, conscious capitalist, speaker and mad scientist CEO. He was ranked #40 in Inc 500 CEO’s in 2007 and #9 in Glassdoor’s Top Ranked CEOs in America for small to medium business. He participated in Birthing of Giants at MIT, graduated from Stagen Integral Leadership Program, is a TEDx curator and expert on core values. Darius’s new book, The Core Value Equation, explains everything on core values. 

Today we discuss:

  • Why values are so critical in landing unobtainable talent
  • How to roll out a Core Values based recruiting machine

There is a silver bullet to hiring! Smart hiring decisions are much easier when you evaluate people for evidence of core value alignment, rather than skills. 

Challenge today?

  • Social proof
  • Everyone pretends to be a cool company
  • Catfishing- 
  • Making sure the best people show up
  • A-players are never filling out job applications

Why is this important to the company?

  • Not seducing with $$$
  • Leading with core values
  • Differentiating value proposition
  • Value hires are stronger fits for the organization
  • Cements a validation process
  • You will win Hires
  • You are building a better company
  • You are only competing with yourself
  • Foundation for a “REAL” conversation with each person

Rick’s Nuggets

  • People are attracted to opportunities that have a fundamentally stronger foundation
  • Opportunity for growth is greater which fuels more impactful work

How do we build a core value recruiting machine into your company? Discovery

 What your values are

  • Leading with values
  • Content 
  • 2 of 3 hires are referral hires


  • High utility value
  • Translate into the most powerful language

Roll out

  • Teach team the language
  • Immersed in the language


  • Nurture 
  • Implement in an ongoing basis


  • Measure for efficacy and optimize based on results

Plug into your recruiting efforts

  • Built a language for accountability in the organization
  • Leading with values when contacting people
  • Filter for decision making
  • The people on the boat are in alignment with the values
  • Dig deep in discovery for value alignment

Rick’s Nuggets

  • Design: build interview questions that unearth evidence of alignment with your core values
  • Implementation: Train & assign specific questions for each interviewer

Key Takeaways:

  • Ultimate decision making engine
  • Invisible scale - allow you to grow faster / better
  • Magnet for top talent that shouldn't even consider your company (marrying outside your envelope)

Guest Contact & Links:


Book: The Core Value Equation (Amazon)


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