Rocky Romanella: Define and Build Your Core Company Values

Define and build your core company values. Companies with clearly defined values & purpose consistently outperform their competitors by as much as 10x. Today’s episode is focused on helping you define who you are.

Today's Quote:

"Effectiveness without values is a tool without a purpose." - Edward de Bono (1933 - ), Author and Inventor

Show Guest:

Rocky Romanella is currently the Founder and CEO of 3SIXTY Management Services, LLC, a management consulting firm specializing in Executive Speaking, Leadership Development, and Consulting Services.  

Rocky is an experienced CEO who led one of the largest rebranding initiatives in franchising history – The UPS Store, revolutionizing the $9 billion retail shipping and business services market. He steered UPS’s entry into the healthcare industry and created the mantra, “It’s a patient, not a package. ®”  

He also led the integration of more than 20 acquisitions to improve financial performance, capabilities and global network footprint. Rocky has the rare ability to see a clear vision of the changing business landscape, the passion to develop strategies, tactics and metrics to drive desired results. He is the Author of Tighten the Lug Nuts: the Principles of Balanced Leadership(Amazon.com). 

Episode highlights:

• Who you are?
• Defining your company values
• How to align your hiring with your values

“Without a strong set of values, the best leadership strategy can go awry. With a good value structure in place, the worst leadership approach can right itself and eventually lead to the desired outcome.” - Rocky Romanella

Why is this  Important?

• People desire a sense of purpose to really thrive
• Core values are the Foundation for defining your Mission & Purpose
• Attrition issues/bad hires
  • *small business don't believe they need to have values well defined... Wrong!

How do you define who you are?

• Start with your personal brand
  • “Your true character is defined by your honesty of purpose”
  • Ask peers
  • Company Survey
  • What won't I compromise

Step by step of how to define and build your core company values:

Rick’s process:

• Start with Personal values first
• KPI driven VS. People driven
• Established Leadership Team
  • Define everyone’s core values and build from there.
  • Prioritize top values
  • Own your Values!
• Understand your values? You must:
  • Articulate clearly in writing.
  • Test your values through daily decision-making.
• Rocky’s Structure:
  • Mission
  • Vision
  • Strategy
  • Roadmap

 How to transfer your values into your hiring:

• Values Alignment
  • Values drive hiring
  • Behavioral interview process
  • Assessments: Disc, Predictive Learning
  • Don’t compromise on hiring!