Oct 11th, 2018
Define and build your core company values. Companies with clearly defined values & purpose consistently outperform their competitors by as much as 10x. Today’s episode is focused on helping you define who you are.
"Effectiveness without values is a tool without a purpose." - Edward de Bono (1933 - ), Author and Inventor
Rocky is an experienced CEO who led one of the largest rebranding initiatives in franchising history – The UPS Store, revolutionizing the $9 billion retail shipping and business services market. He steered UPS’s entry into the healthcare industry and created the mantra, “It’s a patient, not a package. ®”
He also led the integration of more than 20 acquisitions to improve financial performance, capabilities and global network footprint. Rocky has the rare ability to see a clear vision of the changing business landscape, the passion to develop strategies, tactics and metrics to drive desired results. He is the Author of Tighten the Lug Nuts: the Principles of Balanced Leadership(Amazon.com).
- Who you are?
- Defining your company values
- How to align your hiring with your values
“Without a strong set of values, the best leadership strategy can go awry. With a good value structure in place, the worst leadership approach can right itself and eventually lead to the desired outcome.” - Rocky Romanella
Why is this Important?
- People desire a sense of purpose to really thrive
- Core values are the Foundation for defining your Mission & Purpose
- Attrition issues/bad hires
- *small business don't believe they need to have values well defined... Wrong!
How do you define who you are?
- Start with your personal brand
- “Your true character is defined by your honesty of purpose”
- Ask peers
- Company Survey
- What won't I compromise
Step by step of how to define and build your core company values:
- Start with Personal values first
- KPI driven VS. People driven
- Established Leadership Team
- Define everyone’s core values and build from there.
- Prioritize top values
- Own your Values!
- Understand your values? You must:
- Articulate clearly in writing.
- Test your values through daily decision-making.
- Rocky’s Structure:
How to transfer your values into your hiring:
- Values Alignment
- Values drive hiring
- Behavioral interview process
- Assessments: Disc, Predictive Learning
- Don’t compromise on hiring!