Today we are talking about building a high scale remote company. Try this on for size, a 75-person company without an office! The advantages are different than you might think yet you really must be mindful of who you are hiring.
A remote workforce is a time to talent advantage not a save money advantage
“Most of us spend too much time on what is urgent and not enough time on what is important.” — Stephen Covey
Ryan Malone is the CEO of SmartBug Media, which he founded to give clients amazing results and employees a lifetime of memories. Before SmartBug, Ryan ran marketing at several venture-backed and public companies. Ryan enjoys the gym, live music, people watching, and playing terrible guitar. He lives in Orange County with his wife and two amazing daughters.
- Challenges & benefits of a remote organization
- The importance of cultural fit
- Interview structure for hiring remote employees
Building a business is hard enough. Why make it more difficult by building a remote business?
- Be part of the team and be part of the family
- Hire better and faster by being able to hire talent from around the country
- Only option to build the tribe
- Recruit ahead- create a waiting list. Always interviewing.
Building a Marketing culture:
- People are bought in when they join
- Structure work culture
- Deep challenging relationships
- First people hired should be a marketing/pr person. Attract people who are already qualified to the process.
- Peer-based reference reviews prior to the interview. Inbound recruiting, skill survey
- Video submissions
Benefits of building a remote workforce:
- The talent pool is vast
- Work/ life integration-
- The world will not end if you are not at your desk
- Inbound resume flow (into ATS)
- No headhunting
- ATS- kicks out instructions to make a video to submit
- Schedule an interview
- All video interviews, mix of behavioral interviewing
- One person focuses on skills, values, tools, cultural
- Look for Clean work environment, evidence of value, perseverance, curiosity
- Are you an additive to the culture?
- A 30-minute call with everyone on the team
- Flexible work model
- Psychological permission be available for your customers/ team but the schedule
- Hire marketing & pr first
- Use video as a screening tool
- Reference peer review early in the process
- Designate people to be experts in the interview process
- Always be interviewing