#1 Hiring Podcast Designed Specifically For Startup Founders & Entrepreneurs Tuesdays @12PM (PST), LIVE on LinkedIn, YouTube, & Facebook Our mission is to enable values-driven startups to win-win the strongest hires by sharing insights from top-performing entrepreneurs, game-changers, & industry thought leaders. www.hirepowerradio.com www.rickgirard.com
Episodes
Thursday Jul 09, 2020
Thursday Jul 09, 2020
Not having a clearly defined corporate culture document is a recipe for failure. Why? The culture document is a business plan for how your people are expected to behave, interact and resolve conflict. It is your saving grace when things go sideways! You must provide a clear and accurate picture to everyone you interview about the good, the bad and the ugly of the organization and the expectations of behaviors that result in success in their role.
Our guest today: Jeff Wald, CoFounder & President of WorkMarket
Jeff Wald is the Founder of Work Market, an enterprise software platform that enables companies to manage freelancers (recently acquired by ADP). He also founded several other technology companies, including Spinback, a social sharing platform (purchased by salesforce.com).
Jeff is an active angel investor and startup advisor, as well as serving on numerous public and private Boards of Directors. He also formerly served as an officer in the Auxiliary Unit of the New York Police Department. Jeff is the author of The Birthday Rules and The End of Jobs: The Rise of On-Demand Workers and Agile Corporations. Jeff frequently speaks at conferences and in media on startups and labor issues. He is an expert at building cultures that thrive.
Today we are discussing:
- Why it is critical to have a culture document
- The three steps to building your own culture doc
Why does a company need to have a culture document?
- Not very clear about the culture of the company
- First stages you hire the people that you know
- First months/years are the most difficult
- Very difficult to make sure you work well together
- When you exhaust your talent pool/first level network
- Then you branch out
Do people really understand the nature of being at a startup?
- Terrible hire / fit amazing person, really a vanity hire
- Understand how to be resource constrained
- Amazing person, disastrous fit
Why is this important to the company
- Resource allocation problem
- Few dollars, time
- End up giving a longer rope so the failure impact is that much greater
- Cost the company Millions of dollars- spending power, budget
How do we do it?
- You should not hire quick at the executive level
- They need time to succeed
Creating a culture Document
- Start with your values
- 6-8 core values of the company
- Different to everyone
- Be clear with what it is you believe
- Who you are (mission statement), where you are going (North Star) & why you are there (purpose)
- Needs to be super clear to EVERYONE in the organization (repeat it again and again...when people start complaining about hearing it too often, you are halfway there!)
- Behaviors & Policies
- Behaviors to support the values
- How we run our business
- How you hold meetings, how you promote, how you do business with clients, how you communicate, how you make decisions, your social events, etc., all have to support your values, otherwise what's the point of having values?
- People
- What are the behaviors that everyone at the company should strive for? Do we want people constantly learning and growing, or just doing their job well and going home? Are they questioning things, or just rowing when told to row? How do they disagree with a decision?
- What do we expect from our managers? Are the efficiency drivers or coaches? Are they transparent? How do they give feedback?
Key Takeaways:
- A culture document brings clarity to you and your team
- Repeat it again and again, because your team has to know it
- Use the document as hiring and promotion guide
Guest Contacts:
Book: The End of Jobs: The Rise of On-Demand Workers and Agile Corporations (Amazon)
Thursday Jul 02, 2020
Thursday Jul 02, 2020
Marketing and hiring are far too often major failure points because they are started too late. The right time to start marketing is before you launch your product. Just as the right time to hire is before you feel the pain of needing the work to be done. It is never too soon to to proactively start your marketing or hiring process. The key to not failing is having the structure in place before you feel the pain!
Our guest today: Andrew Miller, CEO of GrowthExpertz
Andrew is a Startup Marketer who's been traveling the world working with early-stage companies. After driving growth for 3 multimillion-dollar startup exits, including a 500startups project in San Francisco, he founded GrowthExpertz.
Andrew's specialty lies in helping companies scale efficiently in the early-stages with both growth coaching and remote consultancy. He’s written for INC magazine, StartupGrind, and StartupNation. Andrew is also a prolific #DigitalNomad who in the last decade has visited, lived, and worked from over 70 countries.
Today we are discussing
- The right time to start marketing efforts
- How to kick off marketing for both product and people
When should a startup start marketing?
- Start marketing right now
- Pre launch, start building a strategy
- Landing pages, call to action
- Even still in stealth mode
- Coming soon, gathering prelaunch beta email list
Why is this important?
- Prioritize marketing too late
- Show investors that you have traction
- Do things that don't scale in the beginning
- Marketing drives your launch
- Launch with an email list
- Bootstrap marketing- drive organic traffic during the early stage of the business. Before launch
Rick’s Nuggets
- Marketing directly leads into hiring
How do we implement marketing & when?
- Online presence- marketing foundation
- Create landing pages, website,
- Social media pages
- Analytics
Start organic marketing
- Organic marketing channels
- PR - start creating relationships with podcast,
- Create content with call to action
- Build to 500 emails of beta testers & followers pre launch
Launch product
- Create press release, go live
Scale the marketing strategies that work
- Go into launch with traffic
- Be able to go into investors with relevant data
Rick’s Nuggets
- With hiring:
- Identify target hires
- Have conversations, network
- Gain buy in to win the hire
Key Takeaways:
- Prioritize foundational marketing early in the game
- Greenlight your organic marketing before the product launch
- Know your kpi’s, analytics
Guest Contact:
- GrowthExpertz - For Funded Startups
- Andrewstartups.com or Instagram - For Bootstrapped Startups
Thursday Jun 25, 2020
Thursday Jun 25, 2020
Ever finished an interview with a great person and just felt unsure or maybe you need more data to make the decision either way?
This all too common scenario is caused by a poorly executed interview process and not asking intentional questions designed to gain the evidence to support a decision either way. Today we will be discussing how to avoid the pitfalls of this conundrum when hiring for your company.
Our guest today: Steve Pfrenzinger CEO & Head Peformance Coach of Pfrenzinger Agency, Inc.
Steve Pfrenzinger is an entrepreneur, a coach to entrepreneurs and a Hall of Fame investor in entrepreneurs. He’s also an author, speaker, and Self-Awareness expert helping entrepreneurs, innovators and change agents solve big problems. Steve is also a Forbes Coaches Council member.
Using his decades of experience building multiple 8-figure businesses, where he hired over 1,000 team members, Steve has helped hundreds of clients make better decisions, plus expose their career and business blind spots that can clear their path to success.
Today we are discussing
- Why gathering evidence is critical to support your decision
- What Steps need to be taken to avoid this conundrum
Why is gathering deep evidence important
- You have found a very good candidate, but you are just a little unsure, you want one more data point
- E.G., 3 said yes and one said no or “not sure”. then what?
- Finding out how people are “wired mentally” in DISC or Myers & Briggs might impact the decision
Why is this important
- Personality type is a predictor of future behavior and key to major hiring decisions
- Knowing one’s “preferences” is key, how they “lean” in certain situations, e.g., Thinker vs Feeler
- Ask Steve to define a “preference”
4 elements to the personality
- Compare DISC styles to Myers & Briggs types. Cheat sheet below. If you know one, you know the other. If you know neither, you need to find out.
- D = ET (Dominance = Extroverted Thinker)
- I = EF (Influence = Extroverted Feeler)
- S = IF (Stability = Introverted Feeler)
- C = IT (Consciousness = Introverted Thinker)
Rick’s Nuggets
- Interview questions need to be intentional
- Digging deeper uncovers the truth…. How & Why?
- Must avoid injecting your own personal bias/agenda
How do we do it?
- Ask them for their DISC style or M&B type
- Have them take a test at www.16personalities.com
- Fast type them with Steve’s 2-page form, uses easy-to-learn computer metaphor
- Fast typing form, Steve has one for all that ask. Contact him at steve@stevepfrenzinger.com
What is Fast Typing?
- PIPO model
- Power
- Imput
- Process
- Output
Rick’s Nuggets
- Proper sequence: Interview => Assessment => Interview close
- Assessments often done too soon
Key Takeaways:
- Personality Type and the behavioral preferences (tendencies) it highlights can further insure the success of key hires.
- You can fast type others without a formal test in minutes, with the PIPO fast typing form
Check steve out at www.coachstevep.com or email him at steve@stevepfrenzinger.com He has many coaching and educational programs for executives and management teams, from entrepreneurial ventures to major corporations.
Saturday Jun 20, 2020
Hiring Trusted Talent with AJ Bruno of QuotaPath
Saturday Jun 20, 2020
Saturday Jun 20, 2020
Why you need to hire trusted talent to build and scale your startup. Referrals are still the strongest way to stack the deck with talent for your organization. But you cannot shortcut the interview process. Just because a person worked well in another organization does not mean they will be successful at yours. Diligence in gathering evidence of value, growth and cultural alignment must be gathered to avoid making a bad hire.
Our guest today: AJ Bruno, CEO & Co-founder of QuotaPath.
AJ leads the QuotaPath team as CEO & Co-Founder. Prior to QuotaPath, AJ spent 6 years at TrendKite, the company he founded and was president of in Austin Texas. At TrendKite, AJ led the go-to-market and sales strategy/execution and took that team from initial product inception through $20+ million ARR and 250+ employees. TrendKite was acquired by the public company Cision for $225 million in January 2019.
AJ is religious about vetting and hiring talent and has made over 300 hires in his career
Today we discuss
- Why trusted talent is the best option to build and scale your startup.
- What to do when you don't have a strong network
- The steps to take to hire through referrals:
Why is hiring “trusted talent” the best route
- Look into your own network of people you have previously worked with or go to a trusted source to help build the team you need to take you to the next level.
Why is this important
- Avoid running into bad hires
How do we do it?
- Reverse engineer your network
- Looking for trust and loyalty
- A lot of back channeling (connect with at least 5 people)
If you know the person?
- He needs to justify why for both parties
In the Interview process
- Disqualification questions- do you know who Elon Musk is?
- Tie questions to the importance of the role
Rick’s Nuggets
- Knock out questions
- Provide a growth path to avoid a transactional experience
Key Takeaways:
- Backchannel with at least 3 references if the hire is very strategic (the first hire in their position or respective position)
- Create a consistent process (with knockout questions or frameworks) if it will be a hire you will make multiple times (sales reps).
- Ensure that the person is sold on working with you and learning from you as much as possible if it is a strategic hire.
Thursday Jun 04, 2020
Why do You Need to Hire a Leader? with Ed Tyson of PerSynergy Consulting
Thursday Jun 04, 2020
Thursday Jun 04, 2020
Will a subject matter expert be a better solution to hiring a leader for your company? We can all agree that there are different types of leaders. I am going to contend that the wiring of the leader you are hiring is more important than the pedigree that is brought to the table.
Our guest today: Ed Tyson, CEO of PerSynergy Consulting.
Ed Tyson is the chief executive officer of PerSynergy Consulting, architect of LeadershipSOPs, author of From Expert to Executive: Mastering the ABCs SOPS of Leading, and executive coach and consultant to both small niche brands and Fortune 500 companies. With a mastery of leadership refined throughout his years as a Marine, executive, coach and consultant, Ed guides executives, to key findings he has learned through intimate connections with a diverse array of leaders.
Today we are discussing
- How to identify the right leader for your startup
- What steps you should take to build the right job description to find the best candidate to fill this position
- What questions you should ask to ensure your candidate is the best fit for the job
Why not hire a leader in your startup?
I think we can all agree…
- ...leaders have a tremendous impact on your culture and process. The smaller the team, the larger the impact of each individual but particularly each leader.
- Deciding to add your next leader could either be that decision which propels you forward or sets you back.
- Leaders are more expensive and more capable of damaging your culture than individual contributors - so be certain it’s a leader you need, that you are clear about the challenge you need answered, and you are confident your candidate can indeed answer it.
- For example, there is a start-up client I am working with right now, just north of here in LA county. They are in the biotech space and have hired several key leaders from a much larger, global entity in the broader pharma space.
- The leaders they have brought on were extremely competent and well-positioned to lead the functions which they were hired to run. HOWEVER, they were not prepared to engage in both the breath of strategy and depth of tactics the job requires. Further, they are struggling with the lack of defined processes and support from other functions. Consequently, project timelines are being missed and their time-to-market will be impacted.
- Going the other direction on the 5, I have a client in San Diego county in the manufacturing business who is just reaching beyond the start-up phase. They have a relatively small corporate staff but almost a third of them are leaders with big titles but very small teams (with one or two subordinates a piece). Additionally, almost every leader is an internal promotion with no professional leadership experience – this founder has placed a lot of bets on continuing to cultivate raw talent but does not have the time to do it – which is admirable but making it difficult to grow beyond his current book of business or empower these leaders to really lead.
- At the end of the day, the team is too big and too inexperienced to comprehend and reach decisions without its leader (keeping the CEOs nose in the very parts of the business he has to escape to hit his growth targets).
- Both of these companies made the same mistakes (just differently). They both failed to clarify and challenge what they needed and ensure they got it.
- So again, my first tip is don’t hire a leader in the first place… unless and until you are confident you absolutely need a full-time person whose primary role is to structure, operate and perfect a community of effort.
- If that thought makes you nervous, if you're worried who will do the work, you might need someone to lead the work, not the people. Don’t fall into the trap of mistaking a technical lead, a senior subject-matter expert for a leader.
Rick’s Input
- Focus on correctly positioned talent
- Avoid vanity hires
How do we hire leaders then?
- Purpose of a Leader
- The purpose of adding a leader to your growing team is not to add to your subject-matter expertise, it is to ensure someone other than yourself wakes up every day focused on cultivating a willing, capable and sustainable community of effort. Leaders are no longer obsessed with their craft because every step a leader takes on the career ladder is away from their craft.
- Leaders are not obsessed with technical puzzles. They are obsessed with people puzzles. Their primary work functions are to structure, operate and perfect powerful communities of effort.
- Do they need to understand the work? You bet. But their work is different from the team’s work. And the better you understand that work, the work of a leader, the more likely you are to find the type of leader you need.
- Defining Your SCOPE
- For me, it all starts with understanding the SCOPE of the community of effort you need.
- SCOPE is an acronym which helps leaders remember the five most important architectural components of a community of effort. It stands for Strategy, Culture, Objectives, Purpose and Ecosystem. You can think of it as a replacement for the old mission / vision / values mantra which still permeates business schools today. In fact, Culture, Objectives and Purpose stand for exactly those same three components. The different being, the full SCOPE acronym adds the importance of understanding the players and interactions within your ecosystem and the strategies you craft by considering that ecosystem, how you deliver value to it (i.e. your purpose), the objectives you set (from both a visionary and near-term perspective) as well as the culture you have and the culture you’d like to have.
- Your best shot at getting the leader you need is taking your best shot at defining the company SCOPE and the departmental SCOPE for the team you want this leader to lead (and do it with your existing team if you can).
- Your clarity here will allow you to differential the team’s work from the work the leader must do to be successful. This will result in a rich, leadership-focused job description based on the real work of leading.
- Then you can use the interview to pressure test key concepts in your company and departmental SCOPEs across a broad set of applicants (think of it as free consultation) and dig into the how.
- Process Not Outcomes
- Don’t fall into the trap of listening to canned lists of outcomes your candidates come prepared to throw at you. Ask about the how, the process. How did they refine the SCOPE at their last job? How will they do it here? How will they stay in alignment with the departments to their right and left? How will they stay aligned with you? How will they translate it into clear work methods, roles and responsibilities, how will they structure rewards and recognition; how will they secure the knowledge and capabilities you need to succeed? What repeatable processes do they use to inspire and engage people, drive accountability, evolve the team, etc.?
- I think the most important thing is to gain insight into their own personal LeadershipSOPs – in other words, what are their standard operating procedures for structuring, operating and perfecting communities of effort?
Rick’s Nuggets
- Job descriptions
- Person type (builder, improver, maintainer)
- Performance metrics
- Evidence of past performance
- Performance tied to process
Key Takeaways:
- Don’t Hire a Leader in the First Place!
- Throw Away Your Job Description!
- Ignore Candidate Stories about Outcomes!
Friday May 22, 2020
How to Manage Remote Teams with Shiran Yaroslavsky of Cassiopeia Tech
Friday May 22, 2020
Friday May 22, 2020
A remote workforce has proven to be challenging to a lot of companies who have traditionally run operations from a centralized location. Aside from the technical issues (ie:security and connectivity) productivity, engagement and mental health become more difficult to manage. Today we take a dive into how we can utilize policies, tools and data to create a more engaged remote workforce.
Our guest today: Shiran Yaroslavsky, Co-Founder & CEO of Cassiopeia Tech
A startup that empowers managers that lead fully or partially remote teams to maximize workplace experience. Our solution delivers actionable insights to boost team collaboration, belonging, and mental health by analyzing communications patterns (not content) within and among teams. Shiran is an expert in all things related to data driven products and people analytics and was featured in 2019 Forbes 30 Under30 list.
In this episode we cover
- The problems of managing a remote workforce
- Providing direction on how to fix it
What are the remote work challenges are companies facing today?
- 77% Managers feel it is harder for them to manage their team remotely
- Don't have visibility, water cooler talk
- Creating a sense of belonging becomes more difficult (more than third were affected)
- Needs not being met.
- Need more empathy (fear, uncertainty) (36% of employees would like their managers to be more empathetic to their challenges at home to improve their work experience.).
- Lead with an open approach
- Be more sensitive to employees’ needs and how we interact.
Why is this important?
- Managers need to constantly asses the team pulse
- Remote teams are the future (GitLab report. 86% of respondents believe remote is the future)
- New skills and tools that help to adapt to the new environment
- Challenge with surveys
- People are fearing for their job
Rick’s Input
- Leaders must adapt, or parish
- Changes operational efficiency and the need for more hands on management
- Cuts the need for layers of management
What needs to happen for a company to be successful in managing a remote workforce?
There are 3 main domains companies should adjust in order to be successful in managing remote teams:
- Establish Remote Work policies & culture that are suitable for remote work. There are 3 things we need to pay attention to.
- Rules - We need to establish new rules for gaining clarity
Will we pay people for overtime if they work off-hours? How do we manage security and passwords? - Norms - When do we email, text, or message people? Are cameras always on for online meetings? How do we run and manage meetings?
- Design our broader company DNA -
- Rules - We need to establish new rules for gaining clarity
- How do we communicate when we aren’t satisfied with something? How can we stay connected while working remotely?
Establishing the right culture will help us to foster trust - Training for managers
- My interview with Amy Cappellanti-Wolf. Today the new leader is more about empathy. It’s still about driving for results but in a more collaborative way. Much more listening and a lot more guiding rather than directing.
The new leader also needs to be more flexible and innovative to adapt to the new challenges as the world is changing very fast. - Training can help to gain these new skills.
- My interview with Amy Cappellanti-Wolf. Today the new leader is more about empathy. It’s still about driving for results but in a more collaborative way. Much more listening and a lot more guiding rather than directing.
- Tools needed
- Working remotely is not just working from the office only with Zoom. Working remotely creates new challenges for leaders. According to our data - 77% of managers indicate it’s harder for them to manage their team remotely. There is a workplace experience gap that technology can help in closing.
- Team Insights tools.
It is more challenging to use Surveys for feedback tools (employees are busy and insecure while as a manager you need fast real-time insights to act on).
- Team Insights tools.
- Communication shifted to online - people analytics can empower remote managers.
- Examples from Cassiopeia - We analyze communication patterns to provide actionable insights to improve collaboration, belonging and mental health.
- For example - create a healthy workday balance. Experience of new employees
-
- Communication platforms (zoom, Slack etc)
- Collaboration tools - to share documents, thoughts, goals.
Rick’s Nuggets
- Your policies need to start with your interview process and carry through to onboarding and tenure. Not just when the person is already working for you
- Implement the same management tools in the hiring process. It provides a real life picture of how you work.
Key Takeaways:
- Be Aware of the workplace experience gap created by the shift to remote work
- Design the right policies and company culture to allow your company to prosper while working remotely.
- Use the right tools to boost your teams’ collaboration, communication, and employee experience.
Thursday May 14, 2020
Thursday May 14, 2020
There is a flood of great talent on the market and the competition for those limited positions is heating up. With this rise in the talent pool the ability to properly access applications is a major challenge. The bar has been raised! Are you leaving good people on the table?
Our guest today: Shawn Sheikh, Co-Founder & Managing Partner of Pivot CMO
Shawn is a Silicon Valley & Beach serial entrepreneur and Y Combinator alumni. His specialty is helping companies scale from $0 to multi-millions in revenue, through both conventional paid acquisition and non-conventional growth hacks.
Apart from Pivot CMO, Shawn loves to work with founders to find creative ways to scale their businesses and owns and invests in a portfolio of small to medium sized businesses
Today we are discussing
- The challenges in a heavy applicant reply market
- How to effectively screen applicants to avoid false positives
What are the issues you are finding in screening applicants
- Quality
- Response rate
- Don't want to do the case study
Right Approach?
- Reply with application (google form)
Phone Screening
- Report to person call screen
Rick’s Input
- Job description- performance metrics and call to action
- CTA: 3 questions for submittal - to be completed for all applications
- Timing of the event…. ie: when to do a test
- Phone screen for Purpose
Current process that works
- Application process does work (cuts from 3k to 300)
- 20-30 people are qualified (phone screen)
- 75-80% show up for phone screen
- 6-8 to interview
- 1-2 to offer
Referrals- from employees
- 4 all hires
- One referral from a person they
Process
- Applicant review/application
- Phone screen -50% technical/ 50% fit
- Walk through assignment
- Test
- Interview
- Offer
Rick’s Nuggets
- Interview Structure & process tied to your Company values
- “What are you capable of achieving?”
- Make the call based on the person’s answers rather than the resume
Key Takeaways:
- Better screening questions during the process
- Addressing people’s needs before money
- Owning who you are!
Thursday Apr 30, 2020
Using Assessments to Eliminate the Resume with Josh Millet of Criteria Corp
Thursday Apr 30, 2020
Thursday Apr 30, 2020
The key to successful hiring is in uncovering evidence in a person's ability to align culturally and professionally with your unique company. … None of this evidence is on a resume! How do we gather evidence? First, not short cutting the interview process. Focusing on deep behavioral questions then confirming your conclusions with data through assessments.
Our guest today: Josh Millet, Founder & CEO of Criteria Corp
Josh started the Criteria Corp in 2006 with a vision to create a SaaS-based pre-employment testing service that would make the highest quality employee assessment tools accessible to companies of all sizes.
Criteria has over 4,000 customers in more than 40 countries across the globe. Their pre-employment tests are an efficient and reliable means of gaining insights into the abilities and tendencies of potential employees.
Today we discuss
- Assessments
- Why and how to use them effectively
- A process to properly assess the person you want to hire
Why are assessments important?
With all the advances in HR tech in the last ten years that have transformed talent acquisition, we aren’t getting better at hiring when you look at results. 46% of all new hires are unsuccessful. The problem is we are relying on 70-year old tools, resumes and unstructured interviews, to gather info on applicants and make hiring decisions. These tools are letting us down. Why is it important? Immense bottom line implications.
Problem with Resumes
- Poor, incomplete, unreliable information that in the end does not predict much
- 85% of resumes contain falsehoods or inaccurate information
- Inject unconscious bias into the hiring process
- Boston & Chicago study
Unstructured interviews don’t work much better. Highly subjective, most interviewees make decision about applicants in first 5 minutes, based on highly subjective Criteria
- Evaluating for good data - using objective data to reinforce your decision
- When you think about how to gather data to make good decisions on candidates you should be focusing on:
- Accurate, reliable info
- Objective data not subjective impressions
- Removing bias from decision-making
- Being forward-looking data: how can this person learn, evolve as job does, rather than just past experience
Why are assessments the answer to resume
- Focus on good reliable data
- Things that are relevant to the job. Data that is not subjective and predicts job performance
- Ie cognitive ability (best predictor or job performance, critical thinking, attention to detail learning ability, problem solving)
- Behavioral or personality assessments - Interaction driven roles
- EQ/EI- overlapping
Rick’s Input
- Confirmation of data gathered minimizes bias
How to do it?
- Moving past the resume
- Use assessments early in the process (high applicant to hire ratio)
- Right after the application
- Resume submittal
- Link to assessment in the job post
- Most common after the application has been accepted
- Passive searches (a bit later in the process)
- Assessment become a resume substitute
Process for Active
- Choose assessments that are job related
- Measuring things important to the role
- 30-40 minutes of assessment
- Tailor the testing for the role
- Run at the Application stage or just after (automated)
- Use results to prioritize the people that are more likely to succeed
- Interview
- Assessment can generate further behavioral interview questions tailored to the individual based off their results
Process for Passive (recruits)
- Smaller number of people
- Lower number of people interviewing
- Use later in the process when the candidate is more engaged
- Assessment after the phone screen
- During the interview or just before
Rick’s Nuggets
- Must gain a personal buy in BEFORE giving tests or assessments
- People perform better when they want something
Key Takeaways:
- Do things in your hiring process to get good data
- Make sure everything you are using has a purpose that measures outcomes related to it
Friday Apr 24, 2020
Friday Apr 24, 2020
How can you tell if someone is good just through a phone screen?
A BIG thanks to our guest today: John Driscoll, Co-Founder & CEO of Naked Development.
Part 1: Outlining Key Points for Episode:
- Phone Screening: From reviewing the application to proceed to scheduling a call should be between 2-4 days (MAX)
- Ideal timing for phone call: 45-60 minutes
Part 2: 3 components of the phone screen (understanding the person) Why, What & How
*PAIN (Why):
- Discussion part 1:
- Pain is the person's reason for talking to you
- Types of PAIN to be aware of from an employer prospective:
- LEGITIMATE PAIN
- Lack of Growth
- Work Content/Technical Exposure
- Leadership Issues
- Unappreciated, Under challenged, Underutilized & Underwater
- Commute
- SELF-INFLICTED PAIN
- More Money
- Personality conflicts
- Always open
John’s role “Hiring Manager”
*DESIRE (What): What is the environment that this person will THRIVE
(This is the part where the employer should look into whether or not the candidate is a cultural fit)
- Things to consider when taking a deep dive into their desire:
- Their Vision for where they will thrive
- Fit to your company
- Important note for employers:
- Cultural fit and Attitude are far more important than skills. Yes, More important than skills! Skills can be taught and acquired. Attitude and cultural fit are often woven into the fiber of who this person really is at their core.
IMPACT (How?) (Identify Level of performance)
- Evidence of Success
- IMPACT - Do they go above and beyond (This should be demonstrated by example they give you of their past success and how they work with others)
- Commitment to Personal Growth
- Phone Screen Script:
- *PAIN (Locate a solid PAIN) …. Dig, dig, dig!!!
- What is happening with your current role that is making you open to exploring something potentially stronger?(Very important one to begin with)
- *DESIRE:
- If you could create your next company, what would that look like for you?
- What is your vision of your next role?
- What type of environment do you flourish? Culture, Size, Role, & Domain?
- *IMPACT:
- Tell me about the most significant impact you had in your current role?
- *SKILLS:
- What are your core Strengths?
- COMMUTE:
- Where are you willing to commute on a daily basis? (push limits)
- INTERVIEWING: Currently: Interested:
- To properly pace out the process, where are you in the interview process?
- CITIZENSHIP:
- What is your current work authorization status?
- SALARY: Looking to make $
- What are your minimum salary requirements?
- AVAILABILITY:
- What is your availability to interview this week? (dates/times)
- ***OFFER ACCEPTANCE MAIN CRITERIA: 1: 2: 3: 4:
- What are 3 or 4 “Main Criteria” that you would need to see in a company for you to accept an offer with them?
Final Step: Connecting the Dots
Thursday Apr 23, 2020
Thursday Apr 23, 2020
We are now living the new normal.....And that normal is a mostly remote workforce, work/life/self balance and a heavy reliance on technology to lead the business. It is not about keeping what you have but changing who you are to adapt your business to the new world. Companies who will thrive are those who are embracing the change and committing to disrupting their own business. Not holding on to what was. Today is all about embracing the opportunity that has been given to us during this pandemic.
“We are never going back to normal. Too much has been exposed in the inefficiencies of expensive office buildings, amenities, drive time and personal time.” - Rod Trujillo
Our guest today: Rod Trujillo, Founder & CEO of International Rubber Products
A company founded in 1999 with the sale of all personal assets including savings and retirement accounts. IRPG is comprised of three distinct facilities in Southern California focused on the Medical Device industry, Aerospace/Defense industry and the Coating and Laminating industry.
The cornerstone and key component of our success as a business is the principal that regardless of macro and microeconomic changes, the company will be run as a God honoring business that seeks to bless everyone it encounters. As a result, IRPG has been adding 25-40 employees annually the past five years and has an annual five-year compounded annual growth rate of 23%.
Today we discuss:
- Why this forced change is a blessing to your business
- Where to focus
- How to implement change
Why the change is a good thing?
- Efficiency!
- We are not as efficient as we think we are… but more is getting done under the current environment and the company is more productive… we are finding that you don't need as many people… realizing how inefficient they have been
- Realization
- People like coming to work and appear to be more social than we thought. Along with technology we are able to touch each employee daily and track projects which we are seeing projects getting done much faster.
- Question
- Assess what you really need?
- Now that people are isolated, you really start to see how productive people can be especially when you add a little fear of the economy as well as being confined to the home.
Where do we need to focus?
- figure out the technology tools and track productivity.
- Realize we weren't managing efficiently and were over staffed.
- Understand you can do more with less
- Realize that the office has really been used for social interaction
- easier to manage people through the lock down than it was
Rick’s Input
- Deep evaluation into what the business REALLY needs
- Upgrade in Performance mentality
How do we get ahead of the curve and thrive Now?
- Pro-activity
- Get ahead of what is being shown. Be proactive and being to embrace the video conferencing technology along with project and daily touching of employees.
- Encourage this change to make the workforce more healthy by having a workout as part of the daily routine for attendance etc. Establish benchmarks and data everyone can become excited about.
- Tools
- Using Zoom- and other technologies we are improving with has really changed how we think about our administration moving forward post covid-19.
- Data
- Read up to get ahead of the curve. Gobs of information.
- Transparency and pro-activity
- Do more with less while selling a new vision of a healthier work balance experience driven by results and care for each employee.
Rick’s Nuggets
- Zoom for Interviewing
- Invest in educational growth (self & company)
Key Takeaways:
- The rapid changes in hiring, retention and adjusting to a new normal. Being forced to home quarantine has shown the inefficiencies with our administration systems as well as management of personnel.
- We need less and can do more. Corporate offices with amenities are monies that should be invested in the workforce and technology. Eliminating an hour of commuting while people are more efficient without the social interruptions make the execution of projects more robust.
- Adding by our estimation a minimum of ten hours a week to either personal time or work time. (AVG drive 5 hours, 5 hours of social interaction)
Thursday Apr 16, 2020
AI: Solving for Ego Hires that Fail with Neil Sahota of UC Irvine
Thursday Apr 16, 2020
Thursday Apr 16, 2020
Is AI the future of recruitment? Better yet, will AI replace the need for a resume? Tools are available to utilize AI in improving workflow and screening applicants. The question lies in their accuracy and viability in identifying the strongest people for your unique organization.
Our guest today: Neil Sahota, AI Expert & Author of “Own the AI Revolution”.
Neil Sahota is an IBM Master Inventor, United Nations (UN) Artificial Intelligence (AI) Advisor, Faculty at UC Irvine, and author of Own the A.I. Revolution. He is one of the few people selected for IBM's Corporate Service Corps leadership program that pairs leaders with NGOs to perform community-driven economic development projects.
In addition, Neil partners with entrepreneurs to define their products, establish their target markets, and structure their companies. He is a member of several investor groups like the Tech Coast Angels and assists startups with investor funding. Neil also serves as a mentor in several incubator/accelerator programs.
Today we are going to discuss
- All things AI, What is it, how does it help with hiring
- Why it is important today
- How to implement the effective use of AI into your hiring today
Why is AI important in hiring through today’s landscape?
- People looking for work should be looking for more than just a paycheck.
- Why is this important?
- People quit when you bring the wrong person onto the team
- Productivity plummets
- Ai can eliminate the need for a resume!
Rick’s Input
- Automating workflow
- Sourcing/screening
- Good at all things transactional
How do we start leveraging AI to optimize hiring in today's landscape?
- Using AI to eliminate ego based hiring decisions
- Story of Omelveney (law firm)- use pymetrics
- Testing for cultural value
- Allow you to evaluate for culture and team fit
- Ai tools to analyze how well code is written
AI Tools Currently Available:
- Pymetrics: https://www.pymetrics.ai/
- Paradox.ai: https://www.paradox.ai/
- Ayra: https://goarya.com/
- Eightfold.ai: https://eightfold.ai/
- Xor.ai: https://www.xor.ai/
- Pandologic: https://www.pandologic.com/recruiting-with-ai/
Rick’s Nuggets
- Add CTA’s into your job postings to allow the cream to rise to the top
- Innovation is eliminating the resume
Key Takeaways:
- Elimination of resumes
- Reduced bias in recruitment
- Increased diversity & inclusion (by accessing “non-traditional recruitment pools)
- Quantifying cultural/team fit
Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
Special Episode!
Video Interviews are the new necessity. But what is the best way to run an effective process? Today we breakdown the framework to run a strong, evidence based video interview. Through partnerships with fully remote based companies, we are sharing what has proven to produce the strongest hires. RIGHT NOW is your opportunity to elevate your companies productivity by hiring stronger talent.
Key Points for Episode:
Timeline for Interview Process
- Startup- 7-10 business days max
- Review - 24 hours from submittal
- Phone Screen - 48 hours (Day 4 max)
- 45-60 minutes
- Video Interviews - 72 hours (Day 8 max)
- 1- 45 minutes
- 2- 45 minutes
- 3- 45 minutes
- 4- 45 - 60 minutes
- Decision - 24 hours from Final Interview (Day 10 max)
Interview steps
- Phone Screen - Phone / Video conversation
- Your Goal
- Learn about the person!
- Understand: Pain, Desire & Impact
- Not to pitch your company, job or yourself
- Video Interviews (Same Day Ideal)
- Ideal to line up back to back
- Schedule back to back or split them up 2/2 or 3/1
- Build a knockout question for each interviewer
- Interview 1 - Cultural Value Alignment I
- Interview 2 - Skills Screen
- Live working session to evaluate skills/communication
- Interview 3 - Cultural Value Alignment II (optional) 24 hours from interview 2
- Final Interview - Cultural Confirmation III & Offer preparation (Decision Maker)
- Decision / Offer (24 hours max)
- Best to give immediate feedback
- Time kills hires, be decisive
Thursday Apr 09, 2020
Thursday Apr 09, 2020
Remember that person who you really wanted to hire but they took a job somewhere else? Now is the time to reconnect. Through no fault of their own, great talent is being displaced due to the pandemic. Now is the time to proactively hire and raise the level of performance through opportunistic hiring! This crisis will pass. And when it does, emerge as a much stronger organization and be positioned to crush your competitors!
Our guest today: Jeff Erle, Former CEO of MobilityWare
Jeff has held numerous C-level positions throughout his career. His experience spans across start-ups, small privately-held and large public enterprises including ADP, Western Digital, MobilityWare and most recently as the COO at Blast.
Jeff focuses on building high-performing teams and evolving award-winning cultures focusing on multi-generational workforces, developing/coaching key executives, and helping companies develop strategies to scale for growth and/or exit.
Today we discuss
- Why it is a great opportunity to hire
- A-players: what are they?
- How to identify and elevate your company performance during this downturn
Why is this important evaluate and proactively hire now?
- Talent is your #1 asset
- You now have the opportunity to upgrade your talent
- Missing an amazing opportunity to settle for the first people to knock on your door
- Now you have the ability to find an abundance of a players
Obviously, the Covid-19 virus has changed the world’s landscape like never before in our lifetimes. In particular, for businesses of all sizes, the nature of the workforce has and will continue to evolve, especially given the looming changes to the large number of workers that will be looking for work. Whether already or soon to be unemployed, or working for a company whose business model has been adversely impacted, millions of people will be applying for open positions later this year unlike anything we have seen in a very long time.
What's an A-player?
- top 10% of experience, capability, for the compensation you are willing to pay for the role.
Given that, for most companies, people are their greatest assets, the challenge will be to retain your A-players. And the opportunity would be to use this historic dynamic to “upgrade” your team and your organization. We’ll focus today on the latter, using the talent either already available or soon to be to assure our businesses come out of this cycle stronger than ever before.
Rick’s Input
- SalesForce, CEO Marc Benioff (tweet- 2200 jobs open…… prioritizing referrals of friends & family who have lost jobs.
- A-player - right profile (builders/startups), cultural alignment
- Desire should be workable
How do we start?
First step is to develop a definition of what an A-player looks like for your organization.
- One who is among the top 10% “available” for the open (or too be upgraded) position
- “Available” means: they are willing to accept an offer given the compensation level offered, in a culture such as yours, in your particular industry and location, with the resources available to them, with specific accountabilities/responsibilities, and reporting to a specific person
- Discuss examples...
Second step is to take an inventory, or a snapshot of your people assets and the level of their quality on an individual basis:
- Identify the “Pioneers” (A-players), “vacationers” (maintainers), and the “prisoners” (those always complaining… but they never leave; they feel handcuffed...)
- Methods to accomplish this include: (1) performance management tools (reviews, feedback, etc.) commonly used at year end for merit increases, and/or (2) “force-ranking” individuals either within departments, or if small enough, across the entire organization. (NB: There are numerous views/debates of the efficacy of force-ranking… but I have used it successfully, especially in circumstances such as this, when economic times demand tough decisions around headcount.)
Last step is to assure your recruiting strategy, methodologies and capabilities can fulfill this goal
Be diligent
- Shift focus to finding the best; this may mean balancing identifying and vetting “passive” candidates with “active” candidates.
- This means you cant be lazy. Its easier/faster to work only with the myriad of resumes and candidates that will be applying to your company this year, but they may not represent the best pool of A-players available to you.
- Ways to assure this include:
- If you have internal recruiting teams, assure they are aligned with your remit of seeking passive candidates as well as active.
- Get a good third-party recruiting partner to find the passive A-players and focus on presenting those people to your hiring manager(s).
Embrace increased volumes and/or new modes of interviewing
- Phone screens
- Video interviews (zoom, skype, etc.)
- Learn best practices on how to do these; many do’s and dont’s lists now available
- Teach managers how to do an appropriate phone screen and video interview
- Pre interview prep and internal alignment amongst interviewing teams
- What are the top key capabilities you all want for the role?
- Who is vetting which ones?
- Who is determining cultural fit?
- Who is making the final decision? Is it unilateral, consultative, or consensus?
- Agree on Who is “buying”, who’s “selling” during the process?
Remember:
- The more time you spend up front the less time you spend in the interviews themselves
- Poor managers don't want to do the work up front to coordinate
- You need to stand out to be the memorable company to attract the A-player.
- People go to work for good leaders/managers (converse of that's what they quit), not just good companies.
Rick’s Nuggets
- Build a list and say Hi
Key Takeaways:
- Now is a great time to re-evaluate your talent, your greatest asset, and upgrade as necessary
- To do so, you will need to embrace new internal areas of focus and philosophies, and your org will need to embrace and/or learn new ways of defining, finding, vetting and attracting A-player candidates
Thursday Mar 26, 2020
Conducting A Powerful Phone Interview with Christopher Wood of Rise Recruitment USA
Thursday Mar 26, 2020
Thursday Mar 26, 2020
One of the most powerful tools in your hiring process in the phone interview. The challenge that we have is that it is treated as a screen just to find out if someone has the skills needed. And this process takes on average 5-10 minutes.
It is such an opportunity loss because your first point of contact should be about establishing the connection with the person regardless of the outcome. Your phone interview sets the stage for how you are perceived and severely affects your ability to hire.
Today’s Quote:
"When it comes to success, there are no shortcuts." - Bo Bennett
Our guest today: Chris Wood, Director of Recruiting for RISE Recruitment USA & Managing Director of theRecruitmentCollective
Chris has spent the past 15 years in the Staffing industry utilizing his background in Recruitment and Account Management to help Fortune 500 companies solve their hiring problems by recruiting top talent within the Aerospace, Automotive, Medical Device, Healthcare, Finance & Consumer Goods industries.
In 2017, he took on the role of Managing Director at theRecruitingCollective, an organization of independent, specialized recruiters and boutique firms centered around providing new, custom talent programs. His primary focus today is attracting over and retaining top talent to the Cannabis, CBD & Natural Products industries.
He previously sat on the board for National Human Resources Association – Los Angeles and is currently on the program committees for DisruptHR Orange County and San Diego. In addition, he is an advisor to numerous Recruiting Technology platforms and emerging Cannabis and CBD companies and a member of the National Association of Cannabis Businesses.
Today we are going to discuss
- Why phone interviews are a critical part of the hiring process
- How to conduct an effective phone interview
Why are Phone interviews more important now than ever?
- Understand the person
- Goals, skills & interests - Career path/motivations
- Passive recruiting - building a constant stream of qualified candidates
- Due to the lack of face to face; with Covid-19 restrictions on in person meetings, this is the only way to hire talent during these times
- Sets the tone for process
Positioning of your phone interview
- Setting a clear objective of what you want to get from the call; feel for personality fit with team, explanation/knowledge of necessary experience, understanding of career path and long term intentions
- Asking specific questions that address strengths of candidate that fills a need with your team
- Identifying interest of candidate in role & joining your team
How to conduct a phone interview
- Self reflection- identifying the hole on the team
- Understand what is really needed
- Identify characteristics of the person so you can create questioning to reveal if candidates fulfills your teams need
- How are you going to find what you need
- Creating the profile of the ideal hire
- Establishing must haves vs nice to haves
- Contact
- Asking the questions that are centered around the key things you need to know
- Strategic questioning
Rick’s Nuggets
- Purpose of the phone interview is to understand the person first
- Identify their reason for hearing (pain), what they want to be doing (desire) and what they have accomplished
Key Takeaways:
- Don't just look at the resume, definitely talk to someone. Take the phone screen very seriously
- Really get to know what the person wants. Get to know them!
Thursday Feb 20, 2020
Interviewing for Skills is Today’s Coronavirus! with David Kinnear of Vistage
Thursday Feb 20, 2020
Thursday Feb 20, 2020
Everyone in a hiring capacity has made a wrong hire in their career. I believe that this is a direct result of hiring for skills first. Here’s the scoop, a person’s skills can change, but you can't change who they are. And technical abilities are not a clear indicator of passion in the work.
Today’s Quote:
“Values should underpin Vision, which dictates Mission, which determines Strategy, which surfaces Goals that frame Objectives, which in turn drives the Tactics that tell an organization what Resources, Infrastructure, and Processes are needed to support a certainty of Execution.” — Mike Myatt
Our guest today: David Kinnear, Executive Mentor & Group Chair of Vistage International.
Dave Kinnear is a Business Advisor, Mentor and Executive Leader Coach. Through his affiliation with Vistage Worldwide, Dave convenes and facilitates peer advisory boards of Business Owners, Company Presidents, General Managers and Chief Executives dedicated to becoming better leaders who make better decisions and achieve better results.
Dave is also an executive-to-executive mentor to Executive MBA students at the UCI Paul Merage School of Business and a coach for the Center for Entrepreneurship at CalState University, Fullerton.
Today we are going to discuss
- Why a skills-based interview is dangerous
- values alignment is critical
- The framework for a successful interview
Why do people interview for competency/skills?
- Competency is easy
- This is what people focus on
- Today's workers need mastery, purpose and autonomy
- Shared values aligns well with the way decisions are made within the company
- We all want to do what's right for the tribe
- The soft stuff is not easy.
- Most CEO’s don't know what the real values are
- Profitability is what is really valued
- Transparency on the financials are missing
- Management decisions are the values
- Culture is the way things get done around here
- The way things get done is by making decisions
- Decisions are made reflective of the values
How do we Hire for Values?
- Running, Knees, shoes analog
- Know what the real values
- Ask questions to determine the person’s values
- Uncover the person’s values
- How someone works with others and makes decisions
- Ask questions that validate the core values
- Let the silence do the heavy lifting!
- When they have the values
- Reveal the mismatch in what they have now and where you align
- Skills can be learned
- The person you want is not on the street
- Hire them
Rick’s Nuggets
- Design questions around the corporate values (Amazon's leadership principals)
- Ask behavioral questions and dig deep. This uncovers the truth about who the person is
- "Walk me through a time"... Then ask why, why, why?
- Do not ask leading questions
- Ask the question and shut up!
Key Takeaways
- · Values are the foundation of an organization's culture.
- · An organization’s leader has only one critical job, and that’s to actively manage the culture
- · The leadership team must believe in and live the values every day
Thursday Feb 06, 2020
Thursday Feb 06, 2020
Reference checking is so important... yet so underutilized. Why? Because it is too time-consuming! But when you fail to reference check you are dramatically increasing the likelihood of making the wrong hire. On top of that, you are missing out on a potential recruiting opportunity
Today’s Quote:
"References drive the industry." - Mark V. Hurd
Our guest today: Yves Lermusi, Co-Founder & CEO of Checkster
Checkster is powering talent decisions of organizations and providers of staffing and HR services. The company aims to improve the world's productivity and harmony by increasing job fit and work achievement, as well as personal career satisfaction and fulfillment.
Yves is a well-known public speaker and a Career and Talent industry commentator. He is often quoted in the leading business media worldwide, and has been named as one of the “100 Most Influential People in the Recruiting Industry”.
Today we are going to discuss
- Why checking references is important
- Voice reference checks vs digital reference checks
- The framework for a successful reference check
Reference checking, what’s the issue?
- People don't do
- Or they do totally wrong
Why are they doing references wrong?
- Only speaking to people that are given
- Talking to 2-3
- Talking to over the phone (filtered feedback)
Digital advantages
- Digitally people are more honest
- People pretend to be their own reference
- Consistency in the questions
Rick’s input
- Design references to evaluate against company culture
- Ability to dig deep on the answers
How to do references right
- Peers or managers recently. In direct contact
- Speak to at least 4 references - the measurement of success 80% in making a good hire vs. just 2 references
- Ask the right questions
- Relevant to the job and non-leading, (leading the witness)
- “Would you rehire?”
- Starting broad and going specific
- Do it digitally
- Saves time
Rick’s Nuggets
- How are you able to question deeper to understand the motivation of the answer?
- Written referrals don't give you the ability to recruit the person
Key Takeaways:
- Get at least feedback from 4 relevant colleagues (relevant:recent profesional close experience)
- Ask predictive questions
- Do it digitally
Thursday Jan 30, 2020
The Right Way to Advertise Your Jobs with Kelly Robinson of RedDot Media
Thursday Jan 30, 2020
Thursday Jan 30, 2020
Posting your jobs can be a very frustrating exercise. Especially when you receive little to no response. Or worse yet, you receive an onslaught of unqualified responses.
Today is all about how and where to post your jobs to attract the right people! So we are going to geek out on advertising and teach the right way to utilize postings in your recruitment strategy.
Today’s Quote:
“Advertising is an environmental striptease for a world of abundance.” - Marshall McLuhan
Our guest today: Kelly Robinson, CEO of RedDot Media
20 years on the staffing recruitment and recruiting technology.
RedDot media is a recruitment ad agency with a particular skill in programmatic advertising and helping companies socialize their jobs with our Paiger platform. Prioir to RedDot Media, Kelly founded Broadbean.com Inc 2001, which he sold to DMGT in 2008, launched in the US 2009, and lead the strategic acquisition by CareerBuilder in 2014.
Today we are going to discuss
- Why Job postings fail
- Different ways to advertise
- Steps to take to implement programmatic job advertising
Where do people fail while posting jobs?
- Spray & Pray
- Pay no attention to the content
- Not thinking about what the person really looks like
- What is an important Mindset?
- Treating people who apply the same as a direct recruit.
- People who apply are just open, not sold on your company
What are the different ways to advertise?
Post & Pray - what most do now!
- Programmatic advertising
- Rule based job posting
- Only paying for results
- Click bidding to get your jobs on the top of the listOnly paying for results
Rick’s input
-
- Need understanding of what needs to be accomplished
- Performance metrics
- Content rarely touches the individual (never answers “what’s in it for me”)
How to implement programmatic job advertising
- 3 ways to do
- Use an agency to do it
- Buy a system and DYI & hire someone who is dedicated to doing it.
- Effective in duration based advertising.
- Cost per view or cost per applicant
- Best for 20+ jobs per month
Steps to maximize your job posting
- 20 or less
- Java engineer
- One-offs- start with Indeed
- Zip recruiter is good because of their advertising
- 65 mil lookers a month
- Identify 2 of 5 skills and talk to them.
- Write a good job description
- Have a lot of conversations
How to maximize relevancy
- Job descriptions: Talking to about emotional factors
- Dependent on what and where you are looking for it
- Forget the application process.
- *treat people not like an application but like they are part of the conversation
Key Takeaways:
- And as Jim Collins said it’s the Genius of the AND versus the Tyranny of the OR. and embrace the "Genius of the AND.
- Writing job ads is a skill - get better at it, AND have fun with it.
- Understand and qualify your job description ****A good question is what is NOT getting done while you don’t have this person.
- Job Applications are people who have given you permission to have a conversation with them. Your job is to figure out together if they should quit their job and come work from you.
- It’s not all about saving money a 3,6% unemployment rate!
Thursday Jan 23, 2020
Interview Qualification is a Two-Way Street with Greg Toroosian of Elevate Hire
Thursday Jan 23, 2020
Thursday Jan 23, 2020
Each individual brings a unique perspective to every interview conversation. Yet most interviews focus on “what you can do for me” almost entirely from a skills perspective. People want to know what’s in it for them before they choose to engage with you.
Today’s Quote:
"Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve." - Simon Sinek
Our guest today: Greg Toroosian, Founder & Managing Director of Elevate Hire
Greg Toroosian founded Elevate Hire after more than a decade in the Talent Acquisition space. Having previously worked for startups, globally recognized brands, and recruiting agencies, He believes that recruiting and retaining talent is key to having a successful company.
Greg is an expert at qualifying talent for organizations which has led to successful hires for many clients in a variety of industries.
Today we are going to discuss:
- Types of qualification
- Plan of attack on how to effectively qualify people
What is candidate qualification?
- Definition: A quality or accomplishment that makes someone suitable for a particular job or activity
- Two types of qualification
Checkbox
- Asking yes/no questions
- Requirements focused
- Doing the bare minimum
- Ineffective because you are lying to yourself
Thorough
- Have a clear understanding about what the person is actually looking for
- Clarify the likelihood of acceptance of the job
- Fit for the company
- Answer the question (Is this a good candidate)
What's important for qualification?
- Look at profile (linkedin, resume)
- Longevity, career trajectory, companies/industries, titles
- Recommendations (linkedin)
How do we avoid having a checkbox process
- Mindset of the call: don’t go into every call wanting or being hopeful that this person will work out. Ask the questions that unearth what you really need to know.
- Conversational qualification calls.
- Ask open questions, ask scenario-based questions, and ask questions that will determine if this person is a non-starter.
- Listen carefully. Be strict and be honest.
Framework for Effective Qualification
- Firstly, you need a clear understanding of the role you’re interviewing for, its scope, the immediate need, and the future possibilities.
- Be comfortable in leading the conversation so you can get the questions answered that you need.
- Conversational and open questions with enough space for the person to really say what you need to hear.
- Have a form of the questions to be asked, know what you need the answers to be, but don’t read a script.
Key Takeaways:
- Build your own qualification form to use as the foundation for every call.
- Questions that unearth a lot:
- Why are you open to a new role?
- What are you looking for from your next role?
- Talk me through your current role and responsibilities. You can tell a lot about someone's role, their involvement, and their overall understanding of their craft by hearing them speak freely about it. Take notes and then clarify any points you need to.
- After telling them about your open position, ask them how it sounds to them as a next step? What specifically appeals to them from what you shared? Get them to sell the role back to you and to sell themselves as a candidate.
Thursday Jan 16, 2020
Thursday Jan 16, 2020
Making a strong hire starts with attracting the right people. Knowing who the right hire is the first step. But in order to attract the right people there needs to be a message that resonates with the individual and motivates them to respond.
Today we are talking about hacking your hiring through the use of communication profiles.
Today’s Quote:
"Hacking involves a different way of looking at problems that no one's thought of." - Walter O'Brien
CEO of Scorpion Computer Services and executive producer of the TV series Scorpion
I’m Rick Girard and welcome to the Hire Power Radio Show. Our mission is to help Entrepreneurs and hiring managers to avoid costly hiring mistakes by identifying a specific problem and provide proven solutions to enable you to WIN the right hire. We share insights from top-performing rebel entrepreneurs, disruptors & industry experts.
Like our guest today: Christopher Hadnagy, CEO of Social-Engineer, Inc.
Chris Hadnagy is a professional social engineer, author of 4 books, and keynote speaker. He’s the CEO of Social‐Engineer, LLC, a company who serves some of the globe’s largest organizations. Additionally, Chris provides free resources, including the world’s first Social Engineering Framework, via Social-Engineer.Org, and heads the Innocent Lives Foundation, a non-profit that unmasks anonymous child predators.
So Christopher knows hacking! Which makes Christopher a perfect expert for today’s topic.
Christopher, Welcome to the Hire Power Radio Show today!
Today we are going to discuss:
- Identifying the right person
- Crafting the right messaging to attract
- Logical steps to weed out the obvious
Problem
- Really bad hires!
- People look great on the surface
- Not showing up for work
- Quitting fast
Why am I having an issue getting good employees?
- *** realize how much time you spend on the back end when you hire with the wrong people
- Aftermath
- Lost over 100 hours and thousands of dollars
- Killed company morale
- Outline the type of person you want before you start interviewing
- Thinking about the work that needs to be accomplished
- Defining expectations up front
- Managing your own expectations- avoid unreasonable tasks
- Experience expected to have
Rick’s input
-
- Create messaging around the personality profile of a successful hire
- Pain, Desire & Impact
How do we fix it?
- Determine the best communications profile first
- Write the job description with keywords that attract the right people
- Describe the words and language to attract the right person.
- Detract the wrong people.
- Logic steps to weed out the obvious
- A list of questions to determine the right fit, video interview to whittle down to 3
- Give the disc test - confirm communication style
- Weed out the wrong cultural fit
- Confirm what is really needed with who the person is
How does one determine the right messaging?
- Disc profiling roles (general)
- D- management, leadership, - Aware D - understands how they communicate
- I- Sales, public speaking, Training
- S- HR, support role,
- C- Accounting, office management - detail & organization
Rick’s Nuggets:
- One size fits all messaging does not work
- Create messaging with a call to action to minimize
- Performance metrics attract the right people
- Plan and put process in place
Key Takeaways:
- Time invested in the prework saves thousands of dollars for the company
- Define what it is that a person must have
Thursday Jan 09, 2020
Business Aligned Hiring Roadmap with Kelly OConnell & Shelley Iocona of ON ITS AXIS
Thursday Jan 09, 2020
Thursday Jan 09, 2020
We all get how impressive the hire from a name brand company might be. However, more often than not, making the vanity hire turns out disastrous for both parties. Why?
Too often hires are made based on a particular set of skills or a person’s pedigree. Not taking into account the importance of cultural alignment or the objectives of the business. Your hires should be made on the basis of what is best for the company backed by evidence of performance.
Today we are talking about how to Accelerate Company Growth with a Business Aligned Hiring Roadmap.
Today’s Quote:
"I've found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often."
- Brian Tracy
Our guests today: Kelly OConnell, Executive Vice President & Shelley Iocona, Founder & Principal of ON ITS AXIS.
ON ITS AXIS is a Product and People firm. We help organizations validate new digital product ideas and build the teams that allow them to successfully take them to market.
They have found that just as the launch of a successful product begins with a customer-centric roadmap, Talent Acquisition that is grounded in understanding how a company can most efficiently deliver client satisfaction and adapt to changing client needs is critical to a company's ability to efficiently scale.
Today we are going to discuss:
- The common mindset and the problems that are created
- The importance of building a business objective roadmap
- How to create your own roadmap
Why is this important?
The strength of the company is the people delivering the product in the marketplace. The winning company will have the strongest team. When managers struggle to hire it directly impacts team productivity and company growth potential.
It is important for organizations to approach hiring with a business objective roadmap rather than focusing exclusively on skills and perceived fit.
What challenges Hiring Managers face?
The most common challenges we observe in the market are:
- adhoc hiring: where a manager is under pressure to make a hire in response to an urgent perceived team need
- confirmation hiring: where a manager tries to identify a replica of their own profile or the profile of a successful team contributor
- cultural fit exclusion: where a manager rules out a candidate based on their subjective perception that they won't fit into a current team culture.
Although understandable, particularly for high growth teams, hiring to a standardized and generic target profile is problematic because too much of a focus on matching skills and current team fit can lead to uniformity in the workforce that can unintentionally limit both the potential candidate pool and the potential for innovation in the workplace.
These challenges can result in several problems including
- Endless interview cycle with no hires
- Offer turn downs
- High Company Turnover Rates
- The incorrect perception that a company needs A LOT more developers or Sales People etc. to achieve goals which can adversely impact profitability and growth
Additionally, there is often a corresponding negative impact to the existing team culture when organizations approach hiring in this way:
- Internal Team Conflict
- The current team is overworked and under pressure.
- Existing people feel they are doing more than their fair share of work
- Poor Team Productivity and Missed Deadlines
- Perception that the current team members are the “wrong fit” for the company
What needs to be in Place?
A structured, and efficient interview process.
Align hiring triggers to business model objectives, structure team OKR’s to directly correlate to key company goals and at each hire to modify the generic role job description and interview scoring rubric to address the most essential team gap at that given point in time.
This doesn’t mean that companies should ignore skills and culture. They are important but we see them as part of the larger talent acquisition and internal performance management plan.
Companies that most rapidly grow, are capable of executing nimble pivots in response to changing customer expectations.
Team members must be able to grow and evolve within the company. Rather than hiring for proficiency in a laundry list of current skills, instead, we encourage companies to establish predictive hiring indexes that will help them to assess a hires potential to learn and evolve to changing expectations within the company.
How do we fix it?
- Define the core success factors that allow you to best serve your users
- Identify the key technical and soft-skill gaps in your core team
- Leverage a Data-driven approach to both team composition and hiring capacity (Swarmvision- profiling to predict innovation capacity for teams- this is not personality profiling
- Create a regular cadence for review of your talent acquisition roadmap
- Provide all employees with a clear path to career development & professional growth
We encourage clients to Hire to fill the most impactful skill-gaps on your existing team and be willing to transfer internal team members into new roles that better serve them and your business objectives.
Creating a business aligned hiring roadmap not only helps organizations avoid several of the pitfalls previously shared but it also has the added benefit of helping organizations attract and retain both gen Z and gen Y employees.
Rick’s Nuggets
- Structured Hiring process wins hires!
Key Takeaways:
- Embrace a structured interview process that is based on a strategic hiring roadmap to avoid pressured hiring decisions and confirmation bias
- Just as you evaluate your company business plan at a regular cadence, develop a regular cadence for review of your organization's talent acquisition plan
- Rather than matching employees to a current team profile, view each hire as an opportunity to complement the strengths of your existing team and to support your most critical team business objectives. This will allow your organization to evolve to changing customer sentiment.
Thursday Dec 05, 2019
How to Pipeline Talent Without a Talent Brand with Jack Copeland of Staffing Future
Thursday Dec 05, 2019
Thursday Dec 05, 2019
How are you going to attract the strongest talent for your company when people have no idea who you are? The truth is, you are not! Passive talent and those who are not on the open job market will just ignore you because you are just another me-too company.
This is why you will rely on the “I know someone” method to hire Your best source for talent is referrals. What if you can gain awareness before you reach out to someone
Today we are talking about How to pipeline talent when you don’t have a talent brand
Today’s Quote:
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” - Elon Musk
Our guest today: Jack Copeland, Founder & CEO of Staffing Future
Staffing Future, a website development, and technology stack consultancy, with expertise in building, developing and managing technology solutions. The team has built over 600 staffing Agency websites and deployed innovative technology solutions with a multitude of third-party apps to create a holistic sum of their parts.
Jack has worked and consulted with dozens of recruiting software providers who are inclined to augment and develop the industry, they include top tier originations like CareerBuilder, and Tracker RMS.
Today we are going to cover
- What is a talent brand & why it is important
- Framework to build your talent brand
What is a talent Brand:
The message you want to provide to potential talent about who you are, what it’s like to work for you and why they should work for your company.
What’s the difference between a proactive and reactive Talent Brand?
Most small and medium companies don’t even think about what their Talent Brand is but a proactive Talent Brand is taking the time to understand your message, providing a platform for potential hires to engage before speaking to you and pipe lining potential hires.
Problem
- What is a reactive talent brand:
- Persuade people why you are the right company to join
- You are selling to them
- Happens late in the game
- Spend money to get people through the door
- Eliminated access to Heavily sought after talent
- Not responding, applying or know you
- No idea who you are or your value
- You have no perceived value
Rick’s input
- Talent brand is not as important as answering “what’s in it for me”
- About solving an individual problem
How do we fix it?
- Optimizing the website to maximize attraction offering a place to engage for potential candidates
- Solidify your message around who you are, what it's like to work for you and the ethics and values of your business, make sure your management team and business goals align with these internally
- Identify your target ‘finite’ talent and implement strategies to engage and nurture proactively
What are three practical things I can do:
- Understand who you are? Take the time to evaluate your business. Why would I want to work here? Why would I want to stay here? What kind of people are your looking to engage and fit with your culture? How can you retain and attract them. What kind of people are not a good fit? What is our culture and what do i want out culture to be. Summarize this
- Provide a platform for people to engage on your social and website, allow a place for people to understand your business without talking to you and your team. You have no idea who isn't taking your call, applying to your jobs or responding to your recruiters. It’s a marketing exercise to engage potential buyers just like the product you sell. If you have this is can help your convert taken to the top of the funnel if you don't have this it's a red fag.
- 3. Be proactive. For most SMB companies there is a finite resource of available talent in their location and market. E,G Python developers in Portland. How can you get them to understand you exist? Connect with potential hires on LinkedIn before you ate hiring at a C-level and have an open door policy, push out social content but focusing on working for your company and it’s values, attend or host career fairs and speak to relevant colleges. Find a meaningful way to tap into your employees network.
Rick’s Nuggets
- Perks, benefits and free lunch are not attractors
- Companies rely way too much on perks to retain people
- People development needs to be the focus
- Humanize the messaging
Key Takeaways:
- Understand who you are what your message is
- Provide a platform for highly sort after talent to understand who you are
- Be proactive in pipe lining and reaching your core talent in most cases it;s a finite resource.
Thursday Nov 21, 2019
Thursday Nov 21, 2019
Telling a story is the quickest way to gain a person’s attention. The challenge in recruiting is telling a story that is compelling to the person you need to hire. And to top it off your story is just like everyone else and it is all about you!
What if we wrote each story differently than everyone else. Would we get better results? Damn right you will, and today my guest and I are out to prove it!
Today’s Quote:
"Storytelling is the essential human activity. The harder the situation, the more essential it is." - Tim O'Brien
Our guest today: Michael Goldberg, Founder & CEO of Hiring Transformed
Recruiting Strategist, Talent Finder, and Hiring Manager Whisperer all describe Michael who advises and coaches Talent Acquisition Leaders through roadblocks. The biggest obstacle is the ability of both recruiters and Hiring Managers to tell stories that are authentic and engaging. Michael also assists talent organizations with strategies to increase productivity, create strong recruiter/hiring manager partnerships, and lead change management initiatives.
Today we are going to cover
- The importance of storytelling in recruiting
- How to tell a better story and the framework for recruiting success
Why is storytelling important?
- Give me people now, make sure they are qualified and let’s just get them in the door and we will be able to close them.
- Don’t take the time to engage, just jump in and let’s go
- Don’t know how to kick off relationships.
- Jump right into it about the position
- Most people are not responded
People don’t respond to your messages... Why?
- Very overwhelming
- 4-5 times a day
- Information overload
- The same exact message
- Timing
- Area of interest
- Miss-targeting, misinformed
Rick’s Input
- Text, email, social feeds (paid media)
How do we do it?
- Start with a Story
- The story is told voice to voice!
- Humanize it
- Don’t run the story at 30,000 feet
- Capture their attention in a job posting or messaging
- Could be done as a video or as a blog
- Goal is to get to a phone call
Structure of the story
- Create the Hero- someone within the company
- A successful employee
- Should be a peer
- Makes it more relatable
- Mission or goal and share the obstacles are/were (targeting)
- Immediate and concrete to create rapport to create a connection
- “Have you been in a situation like this before?”
- Resolution (get over the obstacles & hit goals… or it didn’t work out, what would you do differently
- About showing, not just telling
- “Imaging yourself just completing X. You have worked with Sally and Joe and were able to overcome these major obstacles. You were able to deliver X with your team....Like selling a car “Imagine yourself behind the wheel of…”
Rick’s Nuggets
- The story should not be about you
- Try to make the person you are trying to recruit the hero
- Design the story to a specific pain that the person may have
- Make it relatable to that specific person
- Tool for crafting messaging
- Crystal Knows- messaging
Key Takeaways:
- Build trust through strategically crafted stories and will help recruiters differentiate themselves from others.
- Storytelling can take different forms depending on where the storyteller plans on sharing info. Videos, Blogs, & Social Media posts but videos prevail because it is the best way to create trust between the recruiter and the candidates.
- Storytelling should be told throughout the recruiting process. Not only by recruiters but by hiring managers and would-be peers
Thursday Nov 14, 2019
How to Really Evaluate & Hire Technical Talent with Aaron Cooley of Kunai
Thursday Nov 14, 2019
Thursday Nov 14, 2019
We’ve all done it, hired the person who looked great on paper because they seemed to possess the skills we needed. Only to have the hire turn out to be a major disaster.
Here is the truth: Technical resources have a high failure rate because of how they are interviewed. I am going to argue that Assumptions and expectations alignment is where we fail.
Today is about how to evaluate and hire strong technical talent by uncovering the Truth.
Today’s Quote:
"Talent without discipline is like an octopus on roller skates. There's plenty of movement, but you never know if it's going to be forward, backward, or sideways." - H. Jackson Brown, Jr.
I’m Rick Girard and welcome to the Hire Power Radio Show. Our mission is to help Entrepreneurs and hiring managers to avoid costly hiring mistakes by identifying a specific problem and provide proven solutions to enable you to WIN the right hire. We share insights from top-performing rebel entrepreneurs, disruptors & industry experts.
Like our guest today: Aaron Cooley, Lead Consultant - Security & Mobility for Kunai.
Aaron Cooley is senior technical consultant at Kunai. His specialties include high security backend applications, mobile applications, and applications that leverage video. Over his nearly 30 year career in Silicon Valley he’s worked at companies both large and small, to build teams and deliver everything from the first Java enabled handset, to Yahoo’s video player, to secure data processing for the world’s largest accounting firms. Aaron has hired hundreds of engineers throughout his career which makes Aaron a perfect expert for today’s topic.
Aaron, Welcome to the Hire Power Radio Show today!
Today we are going to cover
- How to identify & evaluate strong technical talent
- How to interview and Hire the person you company needs
Why do we fail in hiring technical talent?
- Arbitrary requirements… pass the technical coding test but failed miserably when they were hired.
- %of false positives
- & false negatives
What to be looking for?
- Desire is way more important than initial skillset!
- Really want the job, you have to jump on that
- In 3 weeks they will know what they need to know for the job
What to Avoid
- Do you know what I know? You want people who know things that you don’t know.
- Don’t do coding quizzes … it is about you, not the other person
- Don’t hire an ‘Architect’ that doesn’t write code every day. A good technical lead is 100% hands on every time, but many ‘Architects’ are actually technical product owners. They only understand technology from the perspective of a customer. They are great at making diagrams, and requirements, not great at leading technical teams to implement solutions.
Rick’s Input:
-
- Resume Bias
- Assumptions!
- Look for transferable skills, not skill lists
- Years of experience doesn't really matter
- Impact- What have they REALLY accomplished?
- Resume Bias
How do we fix it?
- Start with the resume
- What did they do
- Progression
- Are the things they have done relevant to you
- Looking for the pattern of starting & delivering
- Interview
- Skip the coding quizzes
- Make the interview about them
- What exactly did YOU do?
- Day to day work… detail it out! Dig deep
- Individual contributor vs. lead engineer
- IC focus on tasks that someone else defined. Great at delivering but not the best person to drive things. Documentation not important to this person.
- Lead Engineer: will see the need for documentation and they’ll encourage others to do the same. Comments on the code, write the new code and will see opportunities to write new code through documentation.
- All engineering like writing new code!
Two sides to the interview
- You selling to the person
- Ego in the room
- Finding out if the person is a match
- Leave your ego out of the room
- Find out what the person has really done
- If your interview process it that broken, I don't want to work for your company
Rick’s Nuggets
- Resume
- Work history
- What was accomplished. Evidence of impact
- What did you do?
- How did you do it?
- What were the results?
- Interview
- Utilize the phone screen!
Key Takeaways:
- Skip coding quizzes
- Architects and technical leadership NEED to write code!
- Make the interview about the person and dig deep with questions based on experience. What someone has done before is the best predictor of the future
Thursday Nov 07, 2019
Thursday Nov 07, 2019
Startups suck at choosing recruiting partners!
There is no magic button to push to have candidates pop out for your roles. Before you hire, put the same thought and care into your recruiting strategy as you would into every other aspect of your business. Just having a strategy will dramatically increase your chances of landing great talent as opposed to just hiring those who are ok.
Today’s Quote:
"It is rare to find a business partner who is selfless. If you are lucky it happens once in a lifetime." - Michael Eisner
Our guest today: Amy Arenz, Founder & CEO of Concero Search Partners, LLC
Amy has been in the search and placement industry for more than 25 years. Due to the high demand for her services, Amy founded Concero in 2010 to increase resources and improve the capacity to better accommodate her many clients. Concero specializes in recruiting sales, technical and go to market talent for high-growth, private and publicly listed technology companies.
Show highlights:
- Why picking the right partner is so crucial to your business’s success
- Different types of recruiting options & What to look for your particular situation
- How to uncover if the recruiting partner is right for you
Why is it important to choose a recruiting partner?
Time Savings:
- Too much on your plate
- Recruiting is kinda done
- Not really knowing what is needed
- Grouping too much profile into one person… people that don’t actually exist.
- Create more work when you use multiple firms.
- Confusing and burning the market
- Internal recruiters become process babysitters
What are the options?
- Hire multiple firms, Hire an FTE, Hire a contractor, Hire a single partner
- How to determine your needs
Challenges in
- Single Partner vs Multiple Partners
- Single Partner Advantages:
- Learns Company Brand
- Works with the leadership team that they probably hired
- Develop processes that can then be utilized
- Broad # of roles - can you fill lots of different positions or just one specialty
- Leveraging historical experience
Rick’s Input:
-
- More is better is wrong
- Retained vs Contingent
- Dependent on the level of engagement required
- Higher touch and value in a retained partner
What to ask to determine the right fit for your company
Reporting & Data
- Question: How will we know what effort has been put into our search(s)?
- Transparency of Process
- 3-4X pipeline
- Weekly reporting
- What’s in it for me?
Experience and expertise in the space
- Question: What experience do you have in our space? What recruiting tools do you use?
- Not educating the firm on the basics of what you do
- Have a network
- Come in and ramp quickly because of industry niche
It’s not just hiring
- Question: Do you have experience in helping a company set up a recruitment process?
- Job description
- Interview process / candidate experience
- branding/messaging
Rick’s Nuggets
Additional questions to ask
- What problems do you best solve?
- What does your ideal client look like? (independent of our company)
- What are the metrics to best define our expectations
- What is your Interview to placement ratio- Every good recruiter knows this!
Key Takeaways:
- Find a recruiting partner that provides transparency and gains your trust!
- Don’t fall into the trap of the more recruiters the better
- Dig into a recruiting partner’s expertise functioning in non-hiring support roles such as recruiting process design and setting up post-offer onboarding
Thursday Oct 31, 2019
Thursday Oct 31, 2019
In honor of Halloween, we are sharing interview horror stories. We all have heard campfire stories of a crazy interview or even a scary hire. Today we are going to help you identify crazy on both sides of the coin to help you avoid a tragic nightmare.
How not to get hired or have someone accept your job offer
Today’s Quote:
"If God treats you well by teaching you a disastrous lesson, you never forget it." - Ray Bradbury
Our guest today: LeiLani Quiray, Founder & CEO of bethechangeHR
LeiLani has a fiery passion for both Human Resources and philanthropy. She believes people are a company’s most valuable asset and they should be cared for as such but no only on a level where the business truly cares but a quantifiable basis where we measure the effectiveness of the programs we put in place to foster a healthy work environment.
be the change HR, Inc., a conscious company and social enterprise, provides fractional HR executive support, strategy and service to businesses in any facet of HR from pre-hire to post-term and everything else that happens in between.
"Be the change you wish to see in the world." - M. Ghandi
Yup...she's doing just that!
- Scary Things people do in interviews
- What scares People from your company
- Avoiding your own horror stories
Warning signs of an upcoming bad interview
- Showing up late, without a phone call
- Typos in the resume- the devil is in the details
- customer experience
- fast paste environment
- Heavy Perfume
Two Stories
- Schwane Schwiley
- Rejection Letter & his response (I have one of the emails!)
- “My Truck was Stolen (and hit by a train) - A case of a negligent hire
Rick’s Input:
Company Fails
- Lack of clarity & setting performance metrics
- Constant re-scheduling
- Unstructured interview process
- Arrogant interview process
- Setting the environment to maximize a person’s performance in the interview
- Group whiteboard test designed to make you crack
- Adversarial
- Erase work while answering questions
Two Story Conclusion
- Schwane Schwiley
- Swifter involvement to protect employees (myself)
- Crazy is out there and you can’t control it
- “My Truck was Stolen (and hit by a train) - A case of a negligent hire
- Background checks are key
- Overlooking criminal history = negligent hiring
What do we need to pay attention to?
- The frame of mind (desperation, urgency)
- Over aggressiveness
Rick’s Nuggets
- Diligence in the phone screen
- Uncover the truth & the crazy
- Focus on the person, not the skills
- Skills-based hires breed horror stories
- Pain, Desire & Impact
- 3 behavioral-based questions designed to get under the hood
- Beware: taking credit, playing well with others & the blame game
Key Takeaways:
- Watch out for warning signs in the very beginning
- Sometimes sh!t just happens but you MUST take action quickly
- Background checks are important!
Thursday Oct 24, 2019
Thursday Oct 24, 2019
The purpose of the interview is to get the truth of who a person is and how they can bring value to the business. Common or conventional tactics do very little to do more than scratch the surface of the individual and so we still make hiring decisions based on likability and bias. Which is why we make bad hires!
The questions that you ask, are the questions that hurt you. Because they are unimpressive and do very little to showcase your organization as outstanding.
This show is proudly sponsored by Vidoori
Today’s Quote:
“Experienced managers interview to qualify. Inexperienced managers interview to disqualify” - Mark W Boyer
Guest Bio:
Robert Davis is the CEO of Communities for Cause. He is a seasoned CEO and entrepreneur who enjoys the challenges involved in trying to run and scale companies. Building the structure and creating the company culture required to commercialize a company's passion and grow business by turning great ideas into concrete, actionable steps that yield revenue, repeat customers, and increased cash flow.
I’ve always been a transparent person who doesn't shy away from conflict. I find great satisfaction in working with teams to identify what may be missing and addressing those challenges head-on to effect positive change and rapid evolution.
Show Highlights:
- Preparing for the interview
- Conducting the interview
Why is it important?
- Interviews are riddled with assumptions - king of all F-ups!
- Creating a judgment by the assumption
- Bias
Interview preparation
Create questions on the front end and determine “why” you are asking that question
- Filter down to the questions the most applicable
- Taylor the questions specific to the position
- Wants don’t count in the interview process
Qualifications
- Personality- can be a qualification
- Make sure there is a fit
- Skills/experience
- View of where you want someone to go from and to.
- Growth, mutual path and where the person will fit
- Remove likability from the ultimate decision
Preparation
- What does the business need?
- Align with company values
- Prepare questions designed to understand WHO the person is
- Amazon Behavioral method
- Do not use the resume as your guide!
- Prepare the interviewee on what to expect in the conversation!
Conducting the Interview
- Don’t treat interview casually
- (no cup of coffee at Starbucks), or meet for dinner alone.
- The Start and the stop need to be formal
- Perpetuate bad interview practices unknowingly
- Group meals are fine
- Personal questions- don’t ask (anything about personal lives) If they share, fine
Rick's Nuggets
Interview
- Be organized!
- Put into practice a formal structure, stick to the time, provide feedback
- Structure
- 3-5 people for onsite, 45 minutes per person
- Predetermined questions 3-4 max
- Challenging & Take out of comfort zone
- Eliminate questions that elicit canned response
- Behavioral questions are the most revealing… follow up with why, why, why?
- Amazon does it!
- Sample Behavioral question
*Do you consider yourself to be Lucky? (Positive or Negative outlook on life)
- Explain
- Or Why?
Key Takeaways:
- Be clear and concise with yourself on the information you need to extract
- Don't make it very personal from your perspective
Thursday Oct 17, 2019
Thursday Oct 17, 2019
Founders, the quickest way to attract investment is to already have a team in place and the wheels in motion. People will join your startup prior to raising capital when they are committed to you as a leader and the mission of the company.
You do not need money to hire exceptional talent. You need to know who the business needs first. Then bring value to them personally and/or professionally based on their pains & desires.
Today’s Quote:
"Teamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team."
- John C. Maxwell
Our guest today: Carey Ransom, President of the newly formed OC4 Venture Studio & Host of Accelerate OC
Carey is an entrepreneurial thrill seeker and company builder, serving team members and customers along the way. He has a founder attitude, even when he joins a business already underway, or take over the reins of a company. Carey excels in business and corporate development, technology and product strategy, marketing, sales, and channel partner development, and has led many startup-to-growth companies to successfully pursue breakthrough business opportunities. He’s done millions of dollars of business via LinkedIn as well!
Today we are going to cover:
- Why you should build your team BEFORE you try to raise capital
- How to recruit people when you have no money to pay them
Why is it important to build your team before you start to raise capital?
- -Sell the idea, gets people excited about it.
- Convince people to join, but the employee experience on the inside suck
Where do Entrepreneurs get stuck?
- Pretending you have it all figured out is really dangerous
- -the opposite of the strong figurehead, being vulnerable
- -we are looking for help and we are willing to listen
Rick’s Input:
- Best way to prove your company has legs is to have a team
- Allow people who are involved to become invested by active participation
- Utilize their talent and keep engaged
- “Once I get the Money” syndrome
Mindset:
- High ego to start,
- Be selfless as you can and give it away.
- Want everyone to be a founder in their mind
- Being transparent & vulnerable
- Not having to make every decision
- Not always having to be right
How does one build a team without having the Money?
- Create a Safe Environment for people to take risks without penalization
- Encouraging risk - leader fails first- set the example
Rick’s two cents:
- Network
- Get to know your teammates before you approach to hire
- Understand their career pains & desires
- Look for alignment (do not force it…. Nurture Campaign)
- Plant seeds
- Seize the Opportunity
- Ask for help!
- Gain involvement (advisory to start)
- Communicate and keep involved
- Allow the relationship to grow & evolve
- Create the ecosystem for each person lean in
- Give what you can
- Equity
- Title
- *maintain high integrity
Key Takeaways:
- Look at every single person as an investor. Be open to different types of arrangements
- Be careful to not oversell/overstate your advisor involvement
- Find people who will be really real to keep you grounded. Ultimately the best team wins!
Thursday Oct 10, 2019
The Challenges & Benefits of Hiring Refugees with Chris Chancey of Amplio Recruiting
Thursday Oct 10, 2019
Thursday Oct 10, 2019
We are in a negative unemployment market and there are just not enough workers on the open job market. The solution might be taking a different avenue... Hiring Refugees.
There is great value to expanding beyond your scope of the limited talent pool into unfamiliar waters. Consider people who are motivated, engaged and reliable to elevate company performance.
This show is proudly sponsored by Vidoori
Today’s Quote:
"We must find a way to balance our tradition as a state welcoming of refugees while ensuring the safety and security of our citizens." Bruce Rauner - Former Governor of Illinois
Guest Bio:
Amplio Recruiting is a staffing agency placing refugees into jobs across the US. Chris Chancey launched Amplio in 2014 after moving into a refugee community outside of Atlanta, GA and now leads a team that has placed over 5000 refugees from 40 different countries into full-time employment at over 300 US companies.
As a social entrepreneur, venture capitalist and author of Refugee Workforce, a book articulating the economic impact of refugees in America, Chris believes in leveraging business to create greater stability for the 70M displaced people around the globe.
Show Highlights:
- Why refugees make great hires
- Dispel some of the beliefs
- Provide a How-to guide to locate and hire
Why is this a good pool of talent?
- Legal to work
- High retention (80% @ 3 months & 70% after 1 year)
- Drug-free- zero
- Increase of productivity - high growth mindset
- Company's reporting back double quota
- Mostly Congo, Burma, middle east
What does a company need to know about hiring refugees?
- Language barrier
- They learn English faster when they have a job
- Software to help train
- Transportation
- Rely on public trans
- Mostly blue-collar
- Only 10-20% have advanced skills
- Cultural Awareness
- Diversity welcome
How does a company tap into the Refugee pool?
- First, open the culture to diversity thinking
- Are safety and other relevant signs posted in the native languages of employees to assure a full understanding of a safe environment?
- Do you have an intra-company multicultural calendar to avoid scheduling important events or meetings on major cultural holidays?
- In the onboarding process, are materials offered in both English and the employee’s native language?
- Are meet-and-greets, building tours, team lunches, and other activities in place to ease the new employee into a comfortable atmosphere?
- Are training materials or presentations reviewed before introducing them to employees of different cultures to see if anything needs to be modified or explained in a different way?
- Top-down approach
- Promote inclusivity: the focus is not diversity, the focus is inclusivity
- Specific examples:
- Systems in place to accommodate onboarding:
- Slow onboarding time: What you would typically cover in two days, with a traditional employee, spread it out over a week or so. It’s better to over-communicate on the front-end than have to make amends for lost time, resources and relationships on the back-end.
- Don’t leave anything to chance: Communicate, communicate, communicate. Be direct with instruction and don’t assume the other person immediately understands. Overstate tasks and ask questions to assess comprehension. Avoid demeaning tones and be patient with questions, and don’t assume employees understand even the most basic cultural norms.
- Second, search “refugee organizations near me” on google to connect with local non-profit refugee agencies. They will be willing to educate you on the community and can invite you to local community events. If you share a job description with them, they can help refer to potential candidates.
Key Takeaways:
- Recognize the value of refugee community (buy the book)
- Connect with your local refugee community
- Consider ways you can employ refugees at your company
Thursday Sep 26, 2019
Thursday Sep 26, 2019
The work you must-do if you want to see innovation and growth. This work involves letting your inner kindergartner come out. Because this is when people do their best work!
This show is proudly sponsored by Vidoori
Today’s Quote:
"The Universe is one great kindergarten for man. Everything that exists has brought with it its own peculiar lesson."
- Orison Swett Marden (Founded SUCCESS magazine in 1897)
Guest Bio:
Summer Anderson is the Managing Partner of MiROR Partners. She has been spearheading executive search around the globe. With a proven track record of shaping executive-level leaders, guiding leaders to immediate clarity, and simplifying complex organizational matters, she is a trusted advisor to senior executive clients and candidates at Fortune 500 security, technology, and fast-growth companies. She is known for her solid network of long-standing relationships and as a catalyst for funding partnerships.
Today we are going to cover
- Why it is important to let your inner Kindergartner take the lead
- How to create an innovative environment
- The 3 step process to foster innovation
Why is this Important?
- When working together a group of kindergartners outperforms a group of MBA's!
- CEO- out of comfort zone. Anytime we are in default, we are not in their best selves,
- big mistakes are made outside of our comfort zone and operating in default.
- Trust on team is more attractive to everyone
- Superstar hired will stay when the environment is safe
- Curiosity, wonder, sparks innovation
To create the right environment for amazing things to happen
- Have to be willing to prep the soil
- Get minds clear enough to operate as a kindergartner.
- Being willing to empty yourself rather than fill your head with too much.
- Listening with care. I'm gonna get curious about what you said
- Squeeze all the nuances out of it
Innovation Codified
1) Build Courage: Leadership must lead with courage in order to inspire trust neither #1 or 2 will occur. If thinking differently and openly sharing ideas isn’t safe, it will never happen. The change begins with you.
2) Review Sacred Cows: Get your team to talk about the taboo topics. Examine your thinking. Get an outside party to facilitate and get to the bottom of ‘why’ things are the way they are. It’s more about thinking different. Apple was excellent about bringing this the forward. This is more about different perspectives. You
3) Add Diversity of thought. Take a long look. Is your team thinking differently? Or are you hiring just to increase your ratio of diverse team members?
Rick’s two cents
- Stay true to who you are: If you are a jerk, hire other jerks who can challenge you.
- Your best people will leave when they feel unheard
Key Takeaways:
- Be willing to look within and start with yourself
- Be willing to grow, get ready to help your people grow
Thursday Sep 19, 2019
Thursday Sep 19, 2019
Today we are taking an honest look at your hiring record. Data does not lie!
The success or failure of your hiring is a direct result of your interview process. Everything from the messaging, the experience of the first contact through to the way the interview is conducted determines your hiring outcome. It is NOT money!!
A shift in mindset is needed to understand that people have options and your company is not as special as you think. You need to stand out. You can do this by providing growth.
This show is proudly sponsored by Vidoori
Today’s Quote:
"You have to create a track record of breaking your own mold, or at least other people's idea of that mold." - William Hurt
Guest Bio:
David Patterson is the Founder and Managing Director of The Kineta Group and TheSAPRecruiter.com, and also a member of Sanford Rose, a top-10 ranked world-wide retained search firm (Executive Search Review).
He is The SAP Recruiter, and helps CIOs, IT Execs, and Talent Acquisition Pros hire and retain the best SAP talent in the known Universe. In his 15 years as an SAP Recruiter, David estimated that he personally interviewed between 5,000-6,000 candidates for all levels to include Architect up through the C-Suite.
Show Highlights:
- Why it is important to really dissect your hiring record
- Understanding what success should look like
- Evolve your own unique process into an experience that attracts the right people
Why is it important that you take an honest look at your hiring record
Your Hiring record is the result of your interview process.
What data should be measured?
- Number of people interviewed to get to an offer
- How many people turned down your offer
- Last 10-20 hires
What a record should look like?
- Where people fell out… timing issues. The truth about taking too long, dropping the ball, the impressions you are leaving
- Self-actualization- following the pack,
- Different interview process- repel as much as it attracts. How can I scare people off? (the anti-sell) - The Crossfit sell
Rick’s Input:
- Retraction: Video interview is all good … one way video interviews- Bad Idea!
- Past performance is a key indicator of future performance
- TRUTH: Money is not the reason someone turned down your offer
- Data
- First Interview to Placement ratio
- Offers extended
- Accepted / Rejected
How do we fix a broken Hiring record?
Use the strategy to drive the message.
- Be polarizing to attract the people who love you
- The majority of people don't get what you do, the ones that do become believers
- Finding that career wound…the pain that they have become habituated too. That’s where you pivot!
- (but you need to first find those common pains that most candidates in your industry have, as well as develop the skill to elegantly bring that out in people during interviews)
Create a “Special Sauce” where you attract the people you want.
- Cult-like following. Special tribe
- Don't be afraid to repel the wrong people.
- People who are attracted to the mavericks
Assessment of why you hire the way you do.
- Not seeing all the right people out there
- Based on the job descriptions
- View on the JD flows into how to recruit
- How you onboard/retain them
Rick’s two cents:
- Understand your Candidate
- Accept that you are one of many
- Fill the gap in the person’s career
- Provide a growth road map
- Target specific people and nurture
- 4:1 Interview to placement ratio
Key Takeaways:
If you don’t want to be just another commodity employer, you need to:
- Be willing to take a step back and figure out, fundamentally, the pains, fears, and dreams that drive the people you want to hire (and recognize that you are selling a product that solves a pain)
- Be willing to draw pain and dreams out of the people you are interviewing (to see what makes them tick, in their heart)
- Be willing to be polarizing and repel as much as you attract, if not more so!
Friday Sep 13, 2019
Tapping into Veteran Talent Pools! with Brian Erickson of Vidoori
Friday Sep 13, 2019
Friday Sep 13, 2019
A lot of companies shy away from hiring veterans because they don’t understand the value that they may bring to the table.
Amazon, Google, Microsoft, Cisco & Walgreens have programs in full force but the majority of startups have yet to really get on board. The diversity in thought that comes from hiring a vet may be the competitive edge that your startup needs to propel your business ahead of your competition.
This show is proudly sponsored by Vidoori
Today’s Quote:
"We hire military veterans because they make great employees. They bring proven technical and leadership skills. They understand teamwork, and they're adaptable. Bottom line, hiring veterans is good for business."
Randall L. Stephenson - CEO of AT&T
Guest Bio:
Brian Erickson serves as the Vice President, Strategy and Solutions at Vidoori, Inc. He leads company expansion strategies bringing the Vidoori brand to the west coast. Brian has over 26 years of experience in Naval Aviation, Cybersecurity, Information Technology, Information Operations, Strategic Programs and sourcing/acquisition. Brian is a retired Senior Naval Officer (Captain/O6) with proven experience and expertise across numerous technical domains bringing a warfighters perspective to Vidoori’s mission of delivering excellence.
Brian holds a Bachelor of Arts Degree in Economics from San Diego State University, a Master of Business Administration (Financial Management) from the Naval Postgraduate School, a Master of Science (Information Technology) from the Naval Postgraduate School and an Executive Management Certification from the University of Virginia Darden School of Business. Additionally, Brian holds numerous defense and industry related certifications to include: CISSP, GSLC, CISSO, CISSM, DAWIA Level 3 PM, DAWIA Level 3 IT, CKM, ITIL.
Show Highlights:
- The benefits of hiring veterans
- Challenges in the crossover
- What is needed to hire veterans today
Why hire veterans?
- Advantages of hiring veterans
- Hard workers
- Trained
- All the same, competencies that civilians do +1
- Life experience
- Much harder workers, disciplined
Why do companies not hire veterans?
- Language Translation - understanding of Military terminology
- Skills Mismatch -
- Negative Stereotypes / Bias - too rigid, formal, chain of command
- “Alpha” mentality
- Aggression / PTSD / disability fears
- Cultural Fit
- Fear of future deployments
Rick’s Input:
- Military ranking & conditioning
- Diversity in thought
- Requires a shift in mindset
- Impactful behavior transfers
How to Successfully hire Veterans
Preparation is Key!
- Process & Structure
- Checklist oriented
- Understand rigidity in the government process
- Outline the Framework, Training & Direction
Rick’s two cents
- Embrace the differences in Mindset
- Seek to understand the mindset
- More important to have a structured interview process
Key Takeaways:
- Have an established interviewing team that works well together; bring in a technical “ringer” as required to round out the depth and breadth of conversation.
- Hire military...highly technical, lots of experience, trustworthy, bang for your buck
- Transactional vs relational (stick with relational)
Thursday Sep 05, 2019
Thursday Sep 05, 2019
Have you ever looked at a resume and thought this person is perfect! Only to find out after you have hired them that the person is a total mismatch to your organization. This is the result of being “Shopping Hungry” for the hire.
This is totally avoidable! By keeping the interview process consistent regardless of who the person is, where they came from you will serve you well!
NEEDING to fill a seat is not enough evidence to warrant making a hire!
Today’s Quote:
"If you take shortcuts, you get cut short." - Gary Busey
Guest Bio:
Kevin Castle is the Managing Partner and Co-founder of Technossus. He is responsible for motivating and leading an organization of technology experts who are laser-focused on exceptional client outcomes.
A highly engaged entrepreneur, Kevin has driven the Company’s strategy and supported the expansion of Technossus’ footprint from one office in Irvine to three worldwide. The firm has been recognized three times by the Orange County Business Journal (“OCBJ”) as one of the best places to work and four times by INC 5000 as one of the fastest-growing companies in America.
Show Highlights:
- The pitfalls of being “shopping hungry”
- How to avoid this pitfall
- A process to cure being shopping hungry
What is “Shopping Hungry” for last-minute hire? Why does this happen?
- Challenge - at the time you need to hire someone, you scramble to find them, make a hasty decision and do not go through all the of the checks and rigor to make sure they are the true long term fit and strategic hire for you
- Short cut the interview process
Why is it important not to shortcut the interview process when hiring?
- Hiring the right culture Fit
- Challenge - you hire someone who has the skills, knowledge, experience - but fails to make sure that they are the right culture fit. Hard to deal with, hard to get them out, and often can have a lasting impact of damage made with internal and with external people who interact with your company.
- Personal - hired someone that was not rooted in the same values - meaningful relationships, trust, sincere kindness.
Rick’s Input
- The purpose of the interview… The Truth!
- Short cuts get cut short … like the quote
How do we solve this problem?
- Acknowledge that you were the culprit of the mistakes made
- Solution - spend 5-10% of your week passively recruiting. Meet key persons, spend time networking and reaching out to people to learn more about background, desires. When you need to bring someone in, then a couple of friendly calls can get you moving quickly. Networking with people who may know other people like you may hire is a key strategy to get some great referrals
- Side benefit - a great way to get market aware (can teach you a lot). Also helps to give you a broader breadth of the skills in the market for the position.
- Solution - be clear
- Important - to only hire people that represent your values
- Trust your gut
- Incident - several years back. Hired someone that I just knew was not going to work well. Did not click with me, and could not get through and understand why. I could not articulate what it was that made us not connect. The team was ecstatic in interviewing this person, all thumbs-up, and ultimately hired this person.
- What happened - It completely did not work out. Had to let them go and nobody was happy in the end. Did not get the job completed, trust was an issue from the start, had to let them go.
- Important - to click with the people who work for you. To start off with a genuine interest in someone is critical for them to be successful.
Having to let someone go who is loved by all - but is not performing
- Solution - having metrics-based performance tracking - we have this @ every single level in our organization - where goal setting, outcome, performance can be quantified - at times this ends up having to trump likability which is very difficult for people, companies, for us all.
- Have specific questions around the culture.
Rick’s two cents
- Performance-based metrics.
Key Takeaways:
- Passive recruiting- Network 5-10% of your time
- Cultural alignment matters
- Trust your gut
Thursday Aug 29, 2019
Thursday Aug 29, 2019
We have all experienced it….Trying to coordinate calendars to accommodate an interview. It is a BIG time suck from someone’s day!
How to eliminate some of the administrative tasks and shift into more productive work that moves your business forward.
Today’s Quote:
"There's a lot of automation that can happen that isn't a replacement of humans but of mind-numbing behavior." - Stewart Butterfield
Guest Bio:
Olivia Melman leads DigitalOcean’s Recruiting Operations team, having joined the company as the People team’s first Program Manager in March 2017. In addition to managing the Recruiting Coordinators, Olivia is focused on automation and collaboration within the full-cycle recruitment process, and owns all data and tooling associated with recruitment strategy. She also manages DigitalOcean's external partnerships with talent acquisition and branding vendors, and runs point internally on headcount planning alongside the FP&A team. Olivia started her career in Financial Services as an HR Management Analyst, and most recently, was a Customer Success Manager for LinkedIn’s Talent Solutions business.
Show Highlights:
- The issues around Calendar management
- The challenges with just coordinating & scheduling interviews
- Solution to optimize your interview calendaring issues
What are the challenges in scheduling interviews today?
My team’s responsible for coordinating interviews -- at a really high volume (averaging 200 hires a year), but the challenge we’ve run into is really how to maximize time in meaningful ways.
- Limited interviewer availability and limited candidate availability -- coordinating calendars effectively becomes really difficult
- 70% of my team’s days are spent browsing Google calendars to schedule interviews (more specifically, onsite interviews where we are bringing candidates in to meet several people from our hiring teams)
- Interview scheduling ties to candidate experience, employee experience (hiring teams) and the experience of those on my team (it’s frustrating staring at Google Calendar all day!)
Why is it important?
- Time spent where people are not contributing their maximum potential/value to the team -- once you’ve mastered how to schedule, you don’t learn from each instance
- At this kind of junior level role, it’s important to me that my teams gaining relevant experience beyond the task at hand (scheduling) -- and is in fact as an operations leader, I need them to gain system implementation experience -- program management and change management experience so that I can effectively delegate down the road
- (personally, I want to make sure that everything my team is doing is contributing to their individual growth and development).
- Navigate gaps- communication upfront
Rick’s Input:
- Always one person- have an alternate
- A bench of back-up dancers (interviewers)
How do we solve this problem?
- Using a new technology platform to automate interview scheduling and eliminate the “calendar Tetris” of trying to schedule onsite interview panels / back to back interviews.
- The tool essentially enables the user to build the interview panel or team (select interviewers, interview duration, format, location -- set times) and then the tool does the work for us by using AI to pull in Google Calendars and find time slots where the selected interviewers are available back to back and for the assigned formats/durations.
- Cut to 40% of the time using system administration skills rather than scheduling role (30% time savings)
How did we go about finding a solution?
- Discovery and assessment -- figuring out exactly what the workflow looks like now (in terms of people, process, and systems)
- People -- do we have the right people executing? Who are the stakeholders? Is that who they should be?
- What activities are these individuals working on that isn’t adding value? For example, what is being executed that doesn’t bring 1) learning 2) development or maybe 3) revenue or however YOU define value for your org
- Let’s break out those individual activities we identified and first, look internally to solve with automation (an example where we did leverage internal resources was with a web-based candidate resource library -- so that we could stop attaching docs to every email and updating links in a zillion place, just have one link do.co/candidates)
- If nothing internally available, then go to market to see what external vendors or technology partners exist
- Vendor selection: Speak to DO philosophy on vendor selection (simple and elegant, ability to inform product design, contribute to vendor success) → this led us to Interview Schedule!
Rick’s two cents:
- Standardize a process where anyone can step in
- Assign questions to each person in the process
- Evaluate based on the company values
- Pre-schedule days for interviews
Key Takeaways:
- People, process, then systems -- nothing will work if you don’t have the right people in place
- Implementation -- making sure you think through user adoption and change management
- Metrics for success -- any time you are investing in automation ($$), making sure you have a clear vision for what success looks like
Thursday Aug 22, 2019
Thursday Aug 22, 2019
We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
- Employment Marketing
- What is it? Why is it important
- How to Structure a solid marketing campaign
What is Employment Marketing?
- Promotion of the company’s mission, values, products/services to its own employees
Why is it important?
- Improve employee engagement
Problem
What are the challenges facing today
- In most companies, this is non-existant
- Marketing is left up to recruiting
- When it comes to marketing, companies focus externally and do not educate everyone internally.
- Internal marketing
- Creating brand ambassadors for hiring
- Everyone has a role in marketing, and need to get involved in what is happening. Get everyone to embrace what they are doing.
- Huge risk of alienating potential hires because they do not know how to market the company. Internal communication, internal operations, functionality
- Avoid potential issues
Who’s responsibility is it?
- C-suite & Marketing
- Recruiting
Rick’s Input:
- Internal referrals are your strongest source of talent
- Informed employees are continually on the lookout
- Required Talent Acquisition & Marketing collaboration
- Cultivate a referral program
- Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (Source: MSLGroup)
- Content shared by employees receives 8x more engagement than content shared by brand channels
Ingredients for good candidate Experience
- How to deploy an internal marketing program
- Set up a monthly meeting- internal chat or social platform to
- Get information to everyone
- Make the messaging visible as possible
- Internal email
- Exposure to marketing materials
- Educate employees on how the work they do fits into the overall business to build a better understanding of their contributions.
Steps for executing a plan - Process
- Conduct an internal survey to better understand the level of knowledge
- Develop an internal marketing plan, similar as you would for external marketing
- Empower an individual to be the internal marketing champion...not just an additional duty, but true responsibility with KPI’s
Rick’s two cents
- Align recruiting & marketing
- Cultivate a referral initiative
- Encourage promotion through social channels (Gamify)
Key Takeaways:
- Incorporate information about the company, markets and brand into the on boarding process
- Update employees at least once a quarter, if not monthly on any changes that can impact their jobs and/or give them the ability to talk about the company beyond their function
- Make sure employees are marketed to first, so they are aware of campaigns prior to the external marketing activities. This builds loyalty and inclusiveness among the staff.
Thursday Aug 15, 2019
Cracking the Bootstrapped Startup Hiring Code with Meetul Shah of DemandMatrix Inc.
Thursday Aug 15, 2019
Thursday Aug 15, 2019
Why is raising capital more celebrated than building a business that is actually profitable? It may be a smarter play to join an actual business rather than a "concept company".
A bootstrapped company should be more attractive to people but for some reason, it is not. Today we are out to prove that driving a good business does not require venture capital and You do not need VC money to attract and hire the right talent.
Today’s Quote:
"Bootstrapping is a way to do something about the problems you have without letting someone else give you permission to do them."
- Tom Preson-Werner, co-founder of Github
Guest Bio:
Meetul Shah CEO of DemandMatrix, Inc., is a tech entrepreneur, having successfully built 3 companies prior to starting Demand Matrix. His “entrepreneurial” vision and inspiration comes from his desire to create and bring products to the marketplace that can help solve problems he himself has faced in his career. The combination of his years as a successful entrepreneur combined with his tenure at Microsoft has given a strong shape to his business acumen and technical expertise.
Meetul has been featured in several major publications, like CIO, NYT, WSJ, Washington Post, Huffington Post, Venture Beat, and more.
If you were to ask him to introduce himself in less than 5 seconds, he’d probably just say he’s an idea machine, health freak, and wine lover! He is deeply passionate about Sales and Marketing Productivity given his time working for and selling to enterprise companies like Microsoft, DocuSign, Google, Cisco.
Show Highlights:
- Bootstraping! What is it?
- Challenges & benefits to hiring in this type of organization
- A Process to hire when you do not have money to burn
What is Bootstrapping?
- A bootstrap is a business launched by an entrepreneur with little or no outside cash or other support.
Why Bootstrap your company?
- When you take the capital, you take more risks in hiring. You make bad hires under the pressure of VC money.
- The pressure to hire outweighs common sense.
Challenges faced while hiring
- Viewed like you don't have money
- May not be able to afford people because salaries are supported by the business.
- Lowering standards because people are not biting.
- Desperation takes over and you hire whoever you can.
- Hiring is misunderstood in startups
- False perception- you have money, you hiring
- Early-stage it costs the company a lot when you make a bad hire!
Rick’s Input:
- VC money opens doors but it
- Attracting people who are brainwashed by funding yet you will probably won't get a dime when the company exits
Solutions (what you learned):
As an Entrepreneur, where to Start?
- Understanding yourself, who you are
- Supplement & compliment people to support core values.
- Hiring community understand and can divide and conquer
Structure your process to allow for successful hiring
- Hire a really good TA person
- Build a recruiting process.
- -find a recruiting process, glassdoor
- Don't be desperation and be non-bias and do not ignore the warning signs
- Badmouthing employer, blaming others, sharing things they should not share (internal information), bad culture, bad boss
Rick's Process:
- Determine what the business needs, set performance metrics
- Build interview questions to gauge with company value alignment
- Formalize an interview structure for “Purpose”
- predetermined questions
- Timed
- Behavioral-based interviewing (like Amazon)
- Communication/Feedback channel
Key Takeaways:
- 1. Know yourself, and the values you care about
- 2. Pay attention to the warning signs
- 3. Build a solid business foundation so you can use VC money "as a fuel in the fire" to align incentives/goals
Wednesday Jul 31, 2019
Ryan Malone: Building a High Scale, High Performing Remote Company!
Wednesday Jul 31, 2019
Wednesday Jul 31, 2019
Today we are talking about building a high scale remote company. Try this on for size, a 75-person company without an office! The advantages are different than you might think yet you really must be mindful of who you are hiring.
A remote workforce is a time to talent advantage not a save money advantage
Today’s Quote:
“Most of us spend too much time on what is urgent and not enough time on what is important.” — Stephen Covey
Guest Bio:
Ryan Malone is the CEO of SmartBug Media, which he founded to give clients amazing results and employees a lifetime of memories. Before SmartBug, Ryan ran marketing at several venture-backed and public companies. Ryan enjoys the gym, live music, people watching, and playing terrible guitar. He lives in Orange County with his wife and two amazing daughters.
Show Highlights:
- Challenges & benefits of a remote organization
- The importance of cultural fit
- Interview structure for hiring remote employees
Challenges:
Why??
Building a business is hard enough. Why make it more difficult by building a remote business?
- Be part of the team and be part of the family
- Hire better and faster by being able to hire talent from around the country
- Only option to build the tribe
Talent Strategy:
- Recruit ahead- create a waiting list. Always interviewing.
Building a Marketing culture:
- People are bought in when they join
- Structure work culture
- Deep challenging relationships
- First people hired should be a marketing/pr person. Attract people who are already qualified to the process.
- Peer-based reference reviews prior to the interview. Inbound recruiting, skill survey
- Video submissions
Benefits of building a remote workforce:
- The talent pool is vast
- Work/ life integration-
- Flexibility
- The world will not end if you are not at your desk
Interview process:
- Inbound resume flow (into ATS)
- No headhunting
- ATS- kicks out instructions to make a video to submit
- Schedule an interview
- All video interviews, mix of behavioral interviewing
- One person focuses on skills, values, tools, cultural
- Look for Clean work environment, evidence of value, perseverance, curiosity
- Are you an additive to the culture?
Interview structure:
- A 30-minute call with everyone on the team
- Flexible work model
- Psychological permission be available for your customers/ team but the schedule
Key Takeaways:
- Hire marketing & pr first
- Use video as a screening tool
- Reference peer review early in the process
- Designate people to be experts in the interview process
- Always be interviewing
Thursday Jul 25, 2019
Martin Herrington: I'm Down With H1B... Yea, You Know Me!
Thursday Jul 25, 2019
Thursday Jul 25, 2019
Going old school with the title, don't judge!
STEM (science, technology, engineering & mathematics) hiring today is brutal as there are just not enough people to support the demand. Without bringing policy into the conversation we are going to tackle the challenge of how to hire around the limitations.
Today’s Quote:
"To maintain their own competitiveness, workers need to attain and stay current on the qualifications needed to advance in a constantly evolving economy." - Elaine Chao - Secretary of Transportation
Guest Bio:
An avid entrepreneur from University onward, Martin Herrington established a service industry business before graduation, partnered a real estate development company, and co-founded The Herrington Teddy Bear Company to move to the United States, creating a multinational sensation. As Chief Financial Officer and Managing General Partner, Martin was responsible for all aspects of the business including Sales, Production, HR, IT, and operations of the corporation before seeking additional challenges. Mr. Herrington holds a very distinguished record of service in non-profit organizations in Canada and the U.S. with his most recent focus growing the Youth Motivation Task Force of Orange County. An entrepreneurial graduate of the prestigious Haskayne School of Business at the University of Calgary with a Bachelor of Commerce, Martin also advanced his education credentials into the Series 7 and Series 66 US Securities Licenses and held the Wealth Advisory Associate role with Morgan Stanley before becoming a Financial Advisor as part of his creation strategies.
Martin is currently a founding partner and Vice-President with TEKCORUS Consulting, a Recruiting & RPO Agency based in Orange County, California specializing in recruiting high tech talent Recruitment Process Outsourcing Services. Martin has been a Toastmasters International member for many years, and speaks regularly at community events, business meetings, and consistently competes in Toastmasters International speaking contests.
Show Highlights:
- What an H1 is
- The benefits & challenges to hiring
- How to effectively hire someone under H1 status
Problem:
What is an H1?
- Long Term but not permanent work authorization / visa that is sponsored by employer.
Benefits of Hiring an H1
- Already has an h1b-
- wider pool of talent
- 3rd party intervention
- Better technical skills/expertise
- Better rate
Things to be Aware?
- Beware of agents
- Lying
- Different people showing up for different parts of the interview
- H1B is looking for a path to Green Card only
Quirks of Engineers - Knowing the individual to prepare for the interview
- Biggest challenge
- -Technically sound
- -asking basic questions
- -build a database of technical questions
How to sniff out the quirks, personality & culture fit
- Problem lies where
- Creating the right environment for an interview
- Knowing enough about your clients to be able to properly prepare candidates for interviews
Rick’s Input:
- Hire people who are already holding an H1b- Transfer
- Timing is S L O W - elimination of premium processing
Steps to Hire H1’s
First step - Go over resumes
- Watch for duplication - some resumes look too “familiar” or even identical!
- Look for excessively long resumes - ie. filled with same info. at each job experience
Second Step - initial phone call - screening for good communication skills - can be a challenge and if you cannot understand them, then your client or the team will likely not be able to either
- Go over each job experience by asking what they did and what technologies were used - making sure that it matches the resume, dates, etc.
- Listen for delays or background talking; candidate should know all details her/himself
- Confirm relocation details - do they have friends/family in New City; what is the likelihood that they will actually show up in New City? (ie. verify “Relocation Anywhere” and vet out tire kickers.
Third step - in-person or Skype interview
- Making sure the same person from phone call shows up for the in-person/Skype
- If by Skype - Watch for lip syncing, other people in the room speaking or signalling;
- Screening for communication,
Fourth step - get commitment for duration of contract;
- If necessary, contact Agency holding Visa to confirm
Rick’s two cents
- Communicate!
- No assumptions
Key Takeaways:
- Be diligent in your communications
- Find out Visa details; request copies of Visa/paperwork; allow extra time!
- Coach candidates through interview process
Thursday Jul 11, 2019
Ben Mones- Need to Fill VS. Cultural Alignment
Thursday Jul 11, 2019
Thursday Jul 11, 2019
The Battle between your Need to fill a role vs. hiring for cultural alignment.
More thought needs to go into “Who” you are going to hire than “What” you are going to hire. Meaning proven performers with transferable skills, not shiny objects.
Today’s Quote:
“Acquiring the right talent is the most important key to growth. Hiring was - and still is - the most important thing we do.”
- Marc Bennioff, Founder, Chairman and co-CEO of Salesforce
Guest Bio:
Ben Mones is the co-founder and CEO of Fama, an AI-based solution that identifies problematic behavior among potential hires and current employees by analyzing publicly available online information. He founded Fama in 2015 to address the needs of organizations everywhere that are grappling with the challenges of protecting their workplace culture and preventing harassment.
Prior to Fama, Ben held a number of executive roles at a variety of startups in the Bay Area, including Acceleprise, an independent accelerator focused on enterprise technology, where he served as Entreprenuer in Residence as well as Lanetix, a leading provider of cloud-based customer relationship management platforms as director, revenue operations. He also spent two years at content analytics and insights company Chartbeat. Ben has been tapped as a guest lecturer at MIT Sloan School of Management, UCLA Anderson School of Management and USC Marshall School of Business, and has also been featured in CNBC, Fast Company, Los Angeles Times, TechCrunch and the Wall Street Journal. He holds a Bachelor of Arts from Vanderbilt University and is based in Venice, California.
Show Highlights:
- Why & How culture shapes your business
- Ego over common sense- Hiring rock stars
- Lessons learned and a structure to follow
Problem:
Why is it important to invest in culture?
- Shaping the culture of your business.
- Human behavior drives business outcomes.
- The virtue of power, ability to destroy or drive excellence
- When you need a function desperately filled, how do you balance your need to fill with the cultural value
- People want to align with products and services that they are passionate about
Why does Ego make decisions over common sense?
Anybody with a legitimate amount of responsibility makes a difference.
Rockstar engineers, leaders, need to fit into the organization, not the other way around
*** first-time founders Story:
- They decided to bring in some rockstars. Someone to groom.
- Didn't really fit the culture, demographics, hustle & grit. They went for the big dog name!
- Knew almost immediately and he took a position of superiority
- Hostile, no empathy… what they thought was not the reality
Lesson Learned
- Hired but got rid of that person quickly.
Rick’s Input:
- Cultural alignment/values alignment increase productivity
- One wrong egg
- Hire Performers, not “Rockstars”
- Rockstars
Solutions:
What road map should leaders follow?
- Get to know yourselves first. What is important to your business to ensure your success, mission & values to drive success. Team-based decision
- Structured interview process. Strong candidate experience, all voices/perspectives are heard in the decision process… treat each person like a new hire from the very moment they get in contact with you
- If you think you have talked to enough people, talk to a few more.
- Confirmation bias
- Be swift. Hire slow, intervene quickly! A closer look on the first 60 days. Course correct early on! With more transparency
- Driving synergy is more important than putting a rockstar in a seat
Rick’s Framework
- Treat each Person as if they are your only person
- mindset eliminates bias
Key Takeaways:
- Human behavior drives business outcomes
- Before identifying the talent that can help drive your business forward, critical to dig-in and understand the values and culture drivers within your business.
- Intervening and course correcting is an easier option than you might think...terminating a person is a last resort.
Friday Jul 05, 2019
Lorraine Ladd: Learning Your ABC's. Always Be reCruiting!
Friday Jul 05, 2019
Friday Jul 05, 2019
That's right people, today we are talking about our ABC’s!
The reality of the talent market. Creativity and Contact are the keys to winning talent. We are going to clue you in on where the gold nuggets are and why you are missing out on great people.
Today’s Quote:
"Great vision without great people is irrelevant." - Jim Collins - Author: Good to Great, Built to Last
Guest Bio:
Lorraine Ladd is the Associate Director of Talent Acquisition for alliantgroup.
She is an experienced sales and Talent Acquisition executive with a demonstrated history of working in the staffing and recruiting industry. Strong professional skilled in Customer Acquisition, Sales, Executive Search, Customer Relationship and Executive Coaching. Lorraine started her career while in college in radio and was a successful radio morning show personality before deciding to go into the world of staffing and recruiting.
Show Highlights:
- Why you should always be recruiting
- The Truth about responding to your job postings
- Where to find great people now!
Problem:
Bold Statement: Recruiting is easier today than it ever has been!
Why is it important to be continuously recruiting?
Creative ways to recruit talent
- Not enough talent - Why?
- Low unemployment, not tapping into the right pools
- Active candidates
The Truth: where you are missing people … about responding to Ads
- There really is enough talent, people are just not tapping into it
- A lot of people that are out of work 50-65 can't really find a job as a white male.
- Perception: Less flexible , set in their ways
Rick’s Input:
- Requirements are FLEXIBLE
- Look for reasons to screen people IN
- My experiment…. Sent out resumes
Solutions:
Where to find good people now?
- Unexpected places to recruit talent
- Retail, cold calling, conferences
- Using every tactic you can
- Pick off the 50-65 talent pool
Rick’s Answer
- You are missing the people closest to you
- Applicants, former applicants, former employees
- Target Passive Talent
- Requires different positioning
- All about “what’s in it for them”
Key Takeaways:
- Always be Recruiting
- Hire people, not roles
- Network
Thursday Jun 06, 2019
Anderee Berengian: Hiring Good People is Hard....Not if You Hire for Culture First
Thursday Jun 06, 2019
Thursday Jun 06, 2019
Here’s a shocker for you guys today… Hiring Good People is Hard! Or is it? Maybe we just make it hard on ourselves because we make compromises based on need.
Today we are going to take you on the hiring journey of one startup who have managed to beat the odds to build amazing teams.
Today’s Quote:
“The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” - Winston Churchill
Guest Bio:
Anderee Berengian is Co-Founder & CEO at Cie Digital Labs, an interactive development firm and Managing Partner at RezVen Partners.
With more than 20 years of experience steering corporate and product strategy, Anderee is an accomplished entrepreneur, technologist, and investor passionate about driving progress through digital innovation. At Cie, Berengian is responsible for building a world-class execution-focused team and growing Cie’s digital transformation ideas into sustainable, profitable companies.
Show highlights:
- What really makes hiring hard
- How to make hiring easier
Problem:
“Organism rejects the thing that doesn't belong”
- So why do we hire people that are wrong for our companies?
- Used to screen - look at Skills first
- Are we truly interviewing and hiring for culture?
- *** Biggest pain point is time- Interview 10-12 to get a hire.
- Streamlining the process to save time
*The top dictates the culture
- Check for cultural & skills fit
- Make people comfortable .. Casual setting, get a much better sense of who they are and how they will fit.
- *** Bring back for social interaction
- Foster a lot of team-based interactions
- -heavy screening for culture
- Promoting people who propagate the way they think and execute
Rick’s Input
- Difference between Culture & Perks
- Culture is what happens when no one is looking- how people interact, treat others
- The icky stuff
Solutions:
What needs to happen in the interview process?
- The shift in recruiting to tell the story very clearly.
- The person can self select very quickly if they want to join.
- A structured process, lead drives the process
- The interview process for onsite
- Technical- screened, test-
- Artistic-
- Recruiting team-
- Bring in to interact with people.
- Meet with people in their department, adjacent teams,
- Offer stage-
- Had one candidate they really wanted, lost to another offer
Rick’s Input:
- A deeper level of understanding/vetting on the front end… ie: phone screen, recruiting call, introduction
- Target no more than 3-5 people to bring onsite for an interview. If #1 is a fit, hire! no need to comparison shop
Key Takeaways
- Build right so the organism rejects what doesn’t belong. Look for the cultural fit first
- Take your time hiring. Hire slow and then if you need to make staffing changes, do it quickly.
Thursday May 30, 2019
Thursday May 30, 2019
Attention comparison shoppers... waiting to see a “few more people” to compare before deciding to hire? Bad Idea, Time kills hires!
Riddling your interviews with randomly placed hurdles is just madness. Making the interview process challenging is essential but there is a correct order to the journey you create. Each step in your interviewing process must be intentional.
Today we are going to help you bring order to your interview process.
Today’s Quote:
"Comparison is a thug that robs your joy. But it's even more than that - Comparison makes you a thug who beats down somebody - or your soul."
- Ann Voskamp
Guest Bio:
With the resurgence of Big Data and AI, Shane Bernstein realized the tools needed to scale the effective outreach approach were finally available! His C-level customers were continuously frustrated with no viable and consistent solution, and unable to build the teams they needed in order to have the global impact each of their businesses required. So Shane founded Rolebot.
Utilizing the power of AI, he and his team have developed software enabling companies and staffing firms to reach their goals and measure ROI. As a result, Rolebot eliminates the way in which we traditionally pre-qualify talent, from days/weeks to seconds, and increases recruitment output and engagement results by 10x.
Show Highlights:
- What is making it impossible to hire Great people
- Over Interviewing- How much is too much
- Efficient Solution to come to a decision quickly
Problem:
Over interviewing is a direct result of Not having a solid hiring Structure
- Clarity of Intention
- Clarity of Values, Cultural & Skills Alignment
- Not Knowing how to ask the RIGHT Questions to gather clear evidence to support a decision
Where are the Obstacles?
Over interviewing makes it harder to get the hire.
- Timing (time kills placements)
- Too much time kills interest.
- Time allows time for competitors to steal… not an if, but a when
- Feedback channel
HR prescreens
- HR assesses for culture fit.
- The Team should screen for culture, not HR
- Take home assignments- Give BEFORE you get… mentality
- Pre-screen is a big waste of time.
What is Over Interviewing?
Reality vs. Perception
- Comparison Shopping
- Hurdles - Mindset Issue (You are not the only pretty girl in the bar)
- Demonstrates weak leadership
- Feedback channel. Is slow when the process is slow
****people hire on gut feeling…
Rick’s Input
- Why? Company does NOT have a strong interview structure
- Treat each person as though they are your Only option!
Solutions
The Set Up
- Recruiter - recruit & ask questions
- Is the recruiter/hiring manager bringing value?
- Manipulate time to gain accepted offers
- Someone needs to own the process
Interview Process
Two step process
Phone interview - lead, manager (not recruiter or HR)
- Credentials
- Technical skills assessment
- Skills-based conversation run by a team member
Onsite
- Get it done in 1 day… do not bring them back
- Has to be vesting on both sides.
- Have a hiring team & a process in play
- Put the decision makers and the people who will have to work closely with them
- Make sure the people can sell the position & the company
- Be able to sell: Why should I take this role?
Rick’s Input
- What’s in it for me???
- Phone Interview Establish -Why, Cultural Alignment, Impact
- Point person (CEO, Founder, Recruiter (not a farmer)
- Onsite
- Timed
- Structured (3-5 person Interview team)
- Challenging
- Knock Out Questions- aligned with Core Values
- A decision in 24 hours!
Key Takeaways:
- Assess the current process, does it align with the current marketplace, what ROI does each component bring, what is % of rejected offers, etc…
- Figure out what must stay, what can be omitted, or moved around and integrated
- The goal is to strike the right balance for your organization
Thursday May 23, 2019
Marinela Gombosev: An Alternate Route for a Startup to Hire Salespeople
Thursday May 23, 2019
Thursday May 23, 2019
Alternative ways to hire salespeople when your company is getting started. Sales are the lifeblood of a company but what do you do when you need to grow revenue but have a limited budget? You get creative. Today we are talking about an interesting alternative to driving sales in the form of Independent sales reps.
Today’s Quote:
"Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will you succeed in sales, you will succeed in life." - Mary Kay Ash
Guest Bio:
Marinela Gombosev is the President & COO of Evoke Neuroscience, a commercial-stage diagnostic company focusing on early detection of Alzheimer’s and other dementias with a vision of ultimately eradicating dementia. Marinela is a roll up the sleeves leader who strives to work across all levels of the organization, lead from a place of authenticity, and effectively represent the company to its clients, partners and investors.
Over 50,000 patients have been assessed using Evoke’s technology and under Marinela’s leadership, the company has twice been ranked in the Inc. 500|5000 fastest-growing private companies.
Show Highlights:
- The good bad & ugly of hiring independent sales reps
- How to hire them in the most efficient manner
Problem:
Why hire Independent sales reps?
Independent manufactures reps?
- Upside
- No money to spend, a great way to get growth
- Don't pay anything until they close a deal
- Fast
- Rephuner.net
- Downside
- Control or visibility
- Way to monitor, don't want to be managed
- Misunderstand the product, regulations, Get burned a lot
- Can put you in a legal liability
- Misrepresentation of contacts & skills
Solutions
How do you hire them?
- Dirty secret: You are buying their relationships
- Hiring because they are trained. Many are pretty bad. Where she has been successful are the ones with relationships. Once they sell their relationships.
- Similar types of products.
- Who are your call points? Personal network? Other reps that work with you?
- Place an ad and make sure profile is written for reps
- Who are you selling to, what are you selling, how much $ am I going to make
Schedule call
- Evaluate call points
- Level of interest
- Product Understanding
- Amount of time they can invest
- How many other clients they have
- Where am I on the priority scale
Hire
- Sign NDA
- Disclose comp plan
- Sales rep agreement
Comprehensive Training Plan
- On boarding program & test
- Access to all the training materials
Rules
- No exclusive territories
- Lead registration program / lead protection
- Demo product
- Short term play once the network is exhausted they usually burn out
- Internal expertise helps to close leads
- *One to Two phone call hire
- 3-4 hour time investment per person
- Product margins to support it
- A revolving door of recruiting. Have to constantly recruit
- Need 50 because most of them are not selling
- 80/20 rule
- *** Prepare for a love/hate relationship
Thursday May 09, 2019
Lee Caraher: Boomerang Hires Knock Out All Others!
Thursday May 09, 2019
Thursday May 09, 2019
Is it a good or bad idea to hire former employees back? In today's job market, people may exit a company to experience life at a startup, change industry, or even go back to school. So why would you have a no-return policy?
Jack Dorsey left Twitter to found Square between his two stints as CEO of Twitter. And Steve Jobs was a boomerang hire. We need to start treating departing employees as future brand ambassadors, potential customers, hiring references, and even boomerang — returning employees.
Today’s Quote:
"There is nothing like returning to a place that remains unchanged to find the ways in which you yourself have altered."
- Nelson Mandela
Guest Bio:
Lee McEnany Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up- and-coming consumer,technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.
The author of Millennials & Management: The Essential Guide to Making it Work at Work, Lee based the book on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle:Inspiring Lifetime Loyalty From Employees, published in 2017, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future (available on Amazon).
Lee is a popular guest expert on leadership, intergenerational workplaces, public relations, crisis communications, social media and integrated marketing. She splits her time between San Francisco and New York City, and puts her medieval history degree to work every day.
Show Highlights:
- What a boomerang hire is
- Why you should absolutely integrate this practice into your talent acquisition process
- How to acquire boomerang hires
Problem:
Why would you hire someone again?
- If they come back to you it means they liked it there
- Not going to hire them for the same job
- They will be even more valuable to your company the second time bring something of value to your company
- Take less time for them to come up to speed 2-4 months (up to 12 months for new hires)
- Boomerangs are the highest performing hires at google
- More than 45% of millennials say they would absolutely return to a former employer
What would make someone eligible for rehire?
- Anyone who leaves in good standing
- Building loyalty beyond employment
Rick’s Input
- Already familiar with the culture
- Boomerang trend pioneered by millennials
- Rehires are less risky-
- would not choose over someone outstanding (rockstar)
- The decision should be made based on the exit interview
Solutions:
Mindset:
Understanding why people left
- Take a long view
When they leave
- Be happy for them
- Never counter
- Ask “how can I help you?”
Steps to create a re-hire program:
Create a program or environment - keep in touch with the people who left on their own volition
- Set up an Alumni program (company run) facebook group (not a Linkedin group)
- Content engagement
Keep the universe up to speed with what you are doing….media relations
- Birthday card
- Share wins
Interaction… stay close to the universe of potential
Hiring- share new roles with the alumni group letting them know that hey can came back.
How is Onboarding different?
Rick’s Input:
- Why did people leave in the first place
- One survey found 70% of employees say job related training and development opportunities — or lack thereof — impacted their decision to stay at their job.
- Growth & training
- Leadership does not have their back
- Trust - transparency, communication, investment (not perks)
- Consider re-hiring people who left due to a poor leader (toxic executive)
Key Takeaways
- If we aren’t open to hiring former employees you are SHRINKING your potential talent pool of great employees
- Everyone who leaves you can hurt you or help you. Do everything you can to let them help you! Help you find new employees, help you spread the word, help you find good partners.
- Take the long view – your business will be BETTER all the way around if your employees are loyal to you – NOT because you pay them but because they WANT to. And then every time someone leaves the company you are actually GROWING your footprint not shrinking it.
Wednesday May 01, 2019
Mitch Balzer: Comparison Shopping has No Place in Your Hiring Process!
Wednesday May 01, 2019
Wednesday May 01, 2019
Not making a decision quickly is one of the biggest mistakes a hiring manager makes. Often the fear of making the wrong hiring decision leaves people in limbo and ultimately turns them off from working at your company.…....Wanting to see a “comparison candidate” is a clear indicator of a broken interview process!
Today’s Quote:
"Passion provides purpose, but data drives decisions." - Andy Dunn - CEO of Bonobos
Guest Bio:
Mitch Balzer is the Co-Founder & Executive Vice President of Agema Technology Inc, an Orange County based Professional Services focusing on enterprise business systems like Oracle and SAP, Virtualization, and IT Security. Since starting Agema in 2012 he has overseen many of the Fortune 500 clients in the Information Technology, Government, Insurance, Finance, Utilities and Oil & Gas industries ultimately delivering a 77th ranking on the Inc. 500. Prior to Agema, Mitch started his career with a national, publicly-traded technical services firm rising quickly through the ranks. In 2002 he helped start another staffing company driving revenue and delivering a top 100 Inc. 500 ranking before departing to cofound Agema. Mitch Balzer and Agema also hold a Secret Clearance.
Show Highlights:
- The Comparison Syndrome
- Why this is detrimental to your business
- How to structure your process to avoid this costly mistake
Problem:
Why is this important? FEAR
- Fear of a bad hire for a mid-level manager.
- Want to see another resume, comparison candidate
- **Making a decision on the hire - biggest mistake a hiring manager makes!
- Setting expectations- pre-commitment, you trial close a candidate (at least you should be) when you have them interview by asking will you take this job if offered? You need to do the same with the hiring managers, if a great candidate that fits X, Y, and Z comes in tomorrow can you offer them the job right away?
- Ham & Egg - one good resume with one the recruiter knows isn’t a great fit
- Resources
Why this is Bad for your business?
- Ramifications of waiting – time kills all hires
- Outcome - sent lesser people
- Prioritization of the roles – your openings will be a much lower priority whether its an external or internal recruiter
Rick’s Input
- Stalling the process kills Momentum, Interest & Engagement
- Result of poor planning
- Defining “WHO” is needed
- The reason you are unsure is due to the poor interview techniques/process
- Gathering the right EVIDENCE in the interview
Solutions:
How to Structure for a decision
- Who has the ultimate authority to make the decision?
- Disconnect in communication and should be involved in the process
- Clearly defined process. Get commitment to timelines on resume review, interview scheduling/process, and feedback and final decisions on a candidate.
- Feedback channel (ghosting)
- Pulling the trigger! Close, Close, Close
Everyone wants to go to heaven but nobody wants to die -Tom Delaney… you all want the best candidate but you can’t be afraid of making a decision.
- If you are not sure… try contract to hire or hourly w2 consultants
- Don’t treat people like everyone else. Keep it tailored to the individual
- As a recruiter or service provider ask your clients what turns you off and then make sure you don’t’ do that?
- Also, make sure you know how you can provide the most value to them.
Rick’s Input
- Mindset:
- Approach each person with Intention to Hire
- Only Choice
- Easier to say Yes than No
- Plan & Know what you need
- Structure the interview to surface:
- Cultural / Values alignment
- Evidence of transferable accomplishments/impact
- Skills
- Behavioral interview structure to make a data-driven decision
- Communicate: pace, timing & what happens next
- Unsure?... follow up call to address the issue (next day)
Key Takeaways
- The harsh reality is that all sales/hiring processes have a cadence. If you have properly qualified your target, and then stay within that cadence, there is a reasonable chance you’ll get to “yes.” But if not, you are almost certainly going to, eventually, get to “no.”
Friday Apr 26, 2019
Diane Lee: Interviewing Etiquette Brings Out the Truth
Friday Apr 26, 2019
Friday Apr 26, 2019
No longer can you, Mr. Hiring manager, get away with bad behavior in an interview and think you will be able to hire the person across the desk from you. When your offer gets turned down and you think it was because of a higher offer, know that was probably not the case. It’s you, not me!
Today’s Quote:
"Etiquette means behaving yourself a little better than is absolutely essential." - Will Cupp
Guest Bio:
Diane Lee is a foremost expert in providing professionals, specifically millennial workers, with the business etiquette best practices needed to successfully present themselves in the workforce. Diane founded Street Smart Etiquette in 2011 to empower millennials beyond the theoretical, offering hands-on workshops and individualized etiquette courses to help them master business soft skills, and ultimately achieve career success. She has conducted business etiquette classes on California State University campuses at Fullerton, Long Beach and Northridge, along with El Camino, Long Beach and Pasadena community colleges. Diane has been a featured speaker for many Los Angeles and Orange County community, civic and business organizations.
This venture builds on Diane’s successful career in journalism and business marketing. After graduating from California State University, Long Beach, with a degree in public relations and business, Diane made a career in Maui, Hawaii, where she played many roles in the hospitality industry and television, and was a freelance writer. In the consumer food product industry, Diane expanded the production and distribution of many Hawaiian brands throughout the Pacific Rim and western United States, and achieved millions in annual sales for her clients.
After relocating back to the Los Angeles/Orange County area in 2008, Diane found herself at the Disneyland Resort, where she discovered her passion for training and development in the Guest Relations department. That’s where the light bulb went off and the urgent need for interpersonal communication skills was identified. Diane earned her credentials as a certified trainer at The Protocol School of Washington, and is also a certified training designer through the Association of Talent Development (formerly ASTD).
Show Highlights:
- Why it is important to develop your interviewing etiquette
- Provide a checklist on what to do first
Problem:
Why is this important?
- The market is demanding it
- Evidenced by turn downs
How should you treat people in the interview?
- How do you get someone in the right mindset for your interview
- Get people comfortable
- Mindset: get the best out of the person by giving them the most
- Charismatic listing
- Good first impression & look credible
- Duschene smile - smile with your eyes!
- Offer a drink of water
- Be punctual:
- Discuss & contrast - 10 minute cutoff
- Story Bad experience:
- Kept waiting 45 minutes & had Dodger game on the whole time
Rick’s Input
- The people you are trying to recruit are the decision makers (Sellers Market)
- An accurate picture of what daily life is really like. Own your culture
- Be present
Solutions:
How does a hiring manager use Etiquette to their advantage?
Here is a checklist of what to do to maximize your interview experience.
- Greeting
- Personal presentation- etiquette is making the other person feel comfortable
- An air of credibility, one chance to make a first impression
- Remember the person’s name
- 5 minutes of small talk
- Ease the nerves
- Then get into the meat of the conversation
- Art of listening- leaning into the conversation
- Your Physical Cues
- Body posture, body language,
- 70% of people fail the interview due to lack of eye contact & smiling
- Charisma- everyone should walk out feeling like they really want to work for you
- Setting the person up for success - preparation, sending email re Parking.
Rick’s Input
- Approach each interview with Candor & Curiosity
- Hiring manager needs to set the example by being prepared
- No cell phone
Key Takeaways:
- Prepare for the interview, read & organize your info & questions. Check your personal presentation
- Make a genuine smile, positive body language, eye contact and active listening techniques automatic habits
- Get the most out of your time by ensuring the candidate is comfortable and you are relaxed & focused
- Set your candidate up for success with appt details, beyond time and place, such as expectations, as well as, traffic & parking tips to alleviate pre-interview stress
Thursday Apr 18, 2019
David Ferguson: Do Personality Assessments Create Lazy Interviews?
Thursday Apr 18, 2019
Thursday Apr 18, 2019
Do personality assessment tests really work? We are going to discuss the why, when & how to give assessment tests. Personally, I am not a big fan because they do nothing to develop the human connection which is so important in today’s hiring landscape.
Today’s Quote:
"Body language and tone of voice - not words - are our most powerful assessment tools." - Christopher Voss
Guest Bio:
Founder and original software developer, David Ferguson, was born into a manufacturing family by virtue of his father, the owner/operator of a fabrication job shop that still operates today. Now, with over 25 years of experience working in and writing software for the fabrication industry, David is considered an expert in the job shop arena. A sought-after speaker, he has consulted with numerous manufacturing companies around the globe, guiding them to become more efficient and cost-effective.
In the early 80’s, David created and sold his first computer program, Arrow Data Systems, a CAD/CAM system for the Apple IIe computer. During this time, he observed his father coming home late each night, only to begin the estimating process for his shop. David saw an opportunity to automate the estimating process using technology. As a result, the “Quote It” estimating package was born, becoming one of the leading sheet metal estimating packages in the world. Shortly thereafter, wanting to expand its capabilities, David developed the FabriTRAK Production Control Package. Over the years, it had been licensed to both METALSOFT and Amada America.
By the end of 2007, David had regained control of all FabriTRAK licensing agreements, completely re-wrote its production control offering, creating MIE Trak Pro. MIE Trak Pro is a state-of-the-art ERP system ideally suited to manufacturing businesses. It was designed to accommodate most production cycles and optimize the capabilities of repetitive, custom, quick-turn, and mixed mode operations. To launch his newly optimized program, he partnered with Don Clutter and founded MIE Solutions.
Since its inception, MIE Solutions has grown over 500 percent. In addition to North American sales and support locations, MIE Solutions operates offices in Australia, Mexico, New Zealand, South Africa, and the United Kingdom.
Show Highlights:
- Are personality assessments worth the time?
- What are the true results you can expect
Problem
- Personality Assessment Tests - Why should they be given
- Measuring against what you are looking for in a person.
- personality, Based on traits they think will be successful.
- Screening tool
- Do they damage the personal connection?
- Cultivate the transactional relationship?
- Create a lazy interview process?
- What if you are wrong about the traits?
- Judge against the company values?
Rick’s Input
- Assessments are not an identification tool
- The best tool is still a conversation
- Assessments are Transactional
- If used too early in the process, kills the human connection
- Personality traits do not ensure a successful hire
- Great to tell you how to manage after they have been hired!
Solutions
- Order in which tests should be given & Why?
- When should tests be given
- For skills, onsite after talking to a live human and engaged
- For personality, at the end.
- How should they be given
PXT test - cultural fit
Provides more confidence in the hire.
- Felt confident in a hire even though the personal side was not as clear
- Additive to what they feel they can do
- Flags people who give contradictory answers
Willingness to take the extra step has really amplified the level of quality and the people they hired
Results for David’s company
- Lower attrition
- Better employee treatment based on their understanding of the individuals
- Management tools for the tenure of the employee
- The exam is essentially the behavioral test?
Rick’s Input
- To Judge against a cultural fit, you must know your corporate values first!
- HUGE mistake - when company’s use it too early in the interview process.
- Must have a person emotionally engaged first
Key Takeaways:
- The assessment is just another tool in your arsenal
- If you are not comfortable with it, don't hire the person (rash decision)
- Don’t be rushed. Hiring is not an emergency
Friday Apr 12, 2019
Anthony Camacho- Sniffing Out Excellence When Hiring Salespeople
Friday Apr 12, 2019
Friday Apr 12, 2019
The average annual turnover in sales is 25 to 30%. That is the equivalent of hiring & training the entire Sales organization every 4 years! How do you know you are hiring a good salesperson? Why you look for evidence of success that is transferable to your organization. Today we are going to really help you sniff out the correct information to hire the right talent.
Today’s Quote:
"There are worse things in life than death. Have you ever spent an evening with an insurance salesman?"- Woody Allen
Guest Background:
Anthony Camacho is the Founder & CEO of Top Producer Factory. Having worked with start-ups to $40 million ‘small businesses’, Anthony is a sales and performance mentor to everyday entrepreneurs as well as Fortune 500 companies. He has personally cold called millions of dollars in sales, using techniques and strategies which he freely shares from the stage. A former Dale Carnegie Coach and certified sales coach through the Institute for Professional Excellence in Coaching, Anthony, 37, has 20 years of experience in cold calling, generating new prospects, bringing in new business, closing deals and managing sales teams.
Working with corporate clients, executives and small business rockstars; Anthony is currently on tour in the United States and Australia, delivering sales and leadership seminars and keynote talks.
Based in Southern California, Anthony – a father of four girls – is also a yogi, pursuing the lifestyle of Bikram Yoga in his downtime.
Anthony is the Author of 3 x best-selling books (Buy them on Amazon.com ») Anthony Camacho® has presented at more than 500 live events including TedEx style talks, workshops, seminars, Expos & industry-specific conferences. He has been a speaker/emcee for:
- Habitude Warrior Conference (Erik Swanson)
- Evolution Seminars (Matt Brauning)
- Free to Bounce (Paul Cummings Worldwide Enterprises)
- Guest lecturer (University of California, Riverside)
- Miss West Coast Beauty Pageant
- Corporate America including Fiesta Insurance Corp and Excellence Real Estate Empire
- REEMA Beauty Charity Events
- Various Chamber of Commerce
Show highlights:
- How to identify great salespeople
- How to sniff out the frauds
- What to do in the interview process
Problem:
How do we identify great salespeople
Both parties need to be prepared. The interviewee should be asking about growth, opportunity, and professional development. Rate people on the quality of questions they ask.
How they interview? No structured interview process. Sometimes they just want a body… mentality about hiring the right person… run on Turn & Burn. Companies don't consider how much how much they really lose by making the right hire. Ultimately, hurts the company morale and customer base. Referral hires - no shortcuts.
Managers take a Narrow view or let complacency set in
- Unrealistic High bar…. Looking for “rock stars”
- Status quo is a business killer
***Sales management -The reason bad sales hires are made, bad leaders hiring bad people. The biggest challenge is Mid-level Management. Mid managers are delegated.
*** Making people managers without training. How do I duplicate myself?
- Letting middle managers learn & grow… giving someone a shot. (hope strategy)
- Clarity on job description/expectations or even a clear compensation plan (not defined or clear)
- How they get paid…. They lose their enthusiasm
Is the C- level is setting people up for failure?
Rick’s Two Cents:
- Be wary of Stars!
- Research indicates an A player at one company doesn't necessarily transfer to another
- Train your leadership before they start hiring. I failed miserably when I was promoted to manager
- Test answers
Solutions:
What to do in the Interview process
- First prepare people & be prepared
- What to bring, and prepared questions to have for us
- Show the person that you are serious.
- Private office, punctual (preferred early),
- Observe how they present themselves, time frame.
Note: Starbucks & Denny’s are for MLM pitches.
What to look for: Anthony’s Ingredients of a good salesperson
- Integrity- trust with the customer
- Above and beyond in serving the customer
- prior job experience/history
- Loves door to door salespeople- most grueling job ever
- Manual labor- if they know how to sweat, making a phone call is easy
- Life goals, financial goals/aspirations = hungry for themselves
- Closing ratio/formula to make a sale. Day to day sales activities break down (know their numbers, how do you get to that?
Hiring Management:
- Promoting managers- good salespeople need to be trained to be a leader.
- Training received before becoming a manager. Time to learn before accepting the responsibility- learn how to delegate, motivate, lead
- Get a curriculum for leadership
- Companies managers/ not leaders
Rick’s Insight
- Focus on behaviors- Look for evidence
- Understand how customer relationships are developed
- Hire for core Values Alignment
- Cultural fit
- Look for transferable skills to provide growth opportunity
- Locating transferable skills requires creativity
- Training
Key Takeaways:
- Benchmarks •Know your closing ratio and understand the closing ratio for your team
- Desire •Does your sales professional and the team have a “BIG WHY” You can teach everything but you can’t teach desire
- Buy-in •Sell the objective to your sales team
Friday Apr 05, 2019
Friday Apr 05, 2019
Diversity & Inclusion is critical to your company’s success but it is not a strategy. Here’s why... D&I needs to be built into the DNA of your company instead of being treated with kid gloves. Besides, hiring like-minded people is bad for business!
Today’s Quote:
"Our diversity is our strength. What a dull and pointless life it would be if everyone was the same." - Angelina Jolie
About the Guest:
Mike “Batman” Cohen is the Founder of Wayne Technologies, a recruitment training and search firm. Mike has over a decade of experience placing technologists, recruiters, and business development professionals, and has conducted training for Corporate and Agency Recruiters.
Throughout his career he’s learned several things that he’s committed to paying forward:
- We can’t make it on our own - we need community
- There is no “secret sauce” - we should be sharing our skills, tips, tricks, etc. openly
- Data is extremely important
- Being a good human is more important than data
He has worked with a diverse group of clients ranging from GIPHY, Spotify, TripAdvisor, Digital Asset, MacDonald Miller, etc.
He contributes articles to SourceCon, has a chair in the Program Committee with ATAP, helps run SourceHouston, and is a Brand Ambassador for ERE.
Mike has spoken at:
- Talent42 (June 2019)
- TechRecruit Los Angeles (July 2019)
- TechRecruit Chicago (September 2019)
- HireConf (October 2019)
- HRTX Dallas
- RecruitCon
- ATAP Webinars
- TalentNet
- SourceHouston
- ERE
- HR Houston
- Scala Up North
- Scala.io
Show Highlights:
- Why Diversity & Inclusion is not a strategy
- How to embed diversity into your Company's DNA while staying true to your company values
Problem:
Why is Diversity & Inclusion such a hot topic?
-
- Diverse communities are growing and matriculating faster than any other
- Organizations are realizing that diverse thought doesn’t just come from people who went to different schools or studied different subjects, it comes from background, upbringing, etc.
- We all want females, minorities & orientations.
- Candidates are placing a large focus on organizations that put a value on D&I - if you want the best candidates - this is one of the things that’s important to them!
Why is this important to organizations?
- Are we hiring because of D&I to check off boxes?
- Shouldn’t we be looking deeper into diversity of thought rather than physical characteristics?
- Hiring people who are different from you and are included in your culture
Shouldn't we just be concerned with hiring the best person?
- Just start hiring people who make you uncomfortable
- Embrace the differences
- Hiring like minded people is bad for business
What about the alignment of core corporate values?
- Define corporate culture.
Solutions:
If Diversity & Inclusion isn’t a strategy, how do we accomplish it?
- You don't want to hire someone just because they are a certain classification
- It has to go beyond “skin deep” - this isn’t about the way someone looks, it’s about integrating all different walks of life or trains of thought or images into your brand.
- Not to diversify to make things different, but to create a culture where diversity is the norm - that is how you create inclusion
- The desire to have different people is not a business strategy
- It is a top-down mind-set as to how the business operates and what it considers important, successful, and a good fit
- Vetting issue- how does one determine who the best person is. Not the values or mission
- Grey area- Defining the gray area or you will fail.
- Focus for cultural alignment vs skills
- Perks that attract like-minded people, like Ping pong and foosball tables & kegerators, reduce D&I.
- The Strategies to achieving D&I are merely the execution of a goal.
- Companies aren’t built on strategies - they are built on vision and mission - Strategy is simply how we get there - is your company built on top of a foundation (mission and vision) that doesn’t celebrate diversity, but instead values it as a competitive advantage?
- These values and mission themselves should come with a very diverse perspective.
- The more avenues of thought the quicker and higher quality it will take you to that mission.
Rick’s two cents:
What should be your strategy?
- Hire People who perform
- Hire People who bring different perspectives
- Hire People who will challenge you
Key Takeaways:
- D&I isn’t a strategy, it’s a business mindset
- Dissonance is a good thing! Just be respectful
- Diversity is a mindset, Inclusion is turning that mindset into the norm
Friday Mar 29, 2019
Special Event: Erik Huberman from TiECon SoCal
Friday Mar 29, 2019
Friday Mar 29, 2019
Erik Huberman, Founder and CEO of Hawke Media, Managing Director of Nest Equity Partners, and Operating Partner of Arrowroot Capital Management
Thursday Mar 28, 2019
Mark Angel: How to Hire, Build Process & Lead in a Distributed Startup
Thursday Mar 28, 2019
Thursday Mar 28, 2019
What are the biggest challenges in building a distributed team as a startup? Today we discuss how to Hire, build process and lead in a distributed model. We will learn that uncovering the right people hinges on the Individual's desire and their emotional intelligence.
Today’s Quote:
“Completing one another is more important than competing with one another." - John C. Maxwell
Show Guest:
Mark Angel is the CEO and Co-founder of Amira Learning, the company reinventing learning to read with AI. Amira is a rapidly growing, venture-funded startup bringing the first intelligent reading assistant into K-3 classrooms.
Mark formerly served as Chief Technology Officer at Renaissance Learning, where he led the R&D organization and worked on the two most successful reading apps in the United States – Accelerated Reader and STAR. He has worked for 30 years in the Silicon Valley as a CEO, CTO and General Manager for innovators in the realm of Artificial Intelligence and Natural Language Processing (Ernst & Young, Nuance, KANA Software).
Mr. Angel is the founder of three successful start-ups. He is a chief inventor on more than 10 patents in the areas of search.
Episode Highlights:
- The Story of the Challenges faced when building a distributed company
- 3 biggest issues you struggled with
- Tools & solutions that worked best for your team
Problem:
Challenges in Hiring a Distributed Team:
- Hire for the distributed model
- Learn to screen for people who are truly able to function in a distributed environment
- People not really self-aware.
- Build process around the distributed model;
- Challenge: creating infrastructure and culture of behavior to help people to collaborate
- Choices in tooling that turned out to be wrong
- Have to "servant-lead" for the distributed model.
What issues have we struggled with around hiring?
- Where they will Thrive!
- People are not self-aware around work mode…
- The focus seems to be around the technologies they want to use or the comp they want.
Discuss the Model
- Need to put the issue up front before people get excited about the rest of the story and fool themselves and consequently us
Core Values alignment
- We need to be conscious that some folks like talking/collaborating and for others, it’s not the most pleasant part of the day. We aren't going to change a leopard’s spots.
Creating a situation where there is a balance of work and not having too many meetings. Keeping people in a place where they are getting constructive work behavior. Getting that work done but also helping others to get the work done. People are happiest when you find the “groove”.
Rick’s Challenges
- An issue of Upfront Expectations alignment
- Continually ask “Why”
Solutions
What have we done about this?
- Put this issue front & center in the interviewing process
- Getting out of the skills-based mindset.
- Screening - needed to find people who are able to cope with the nature of the model.
- Intentional about the need for people who are wired to work in a distributed environment.
- -talk about the distributed issue up front.
- Hired a recruiting expert
- Learned to screen for being at least somewhat "outgoing" and "opinionated"
- "Servant-leadership" for the distributed model.
How do we manage work?
Baking collaboration into everyday environment. Tools like google suite/slack/zoom/github/atlassian -- basically emphasis is on creating the norms around the tools. Understand when they should be using the tools
- Slack, Zoom, Gmail suite, Google docs works really well, hangouts did not for them.
- tools around design thinking.
- Set of heuristics and norms around the tools.
Allow people Flexibility
What went right & wrong in the process?
- right -- took a "team experiment" approach
- right -- recognized they needed help & hired an expert
- wrong -- didn’t push hard enough to create norms
Rick’s first step
- Take the time to understand a person’s desires before you “Pitch” the company
- People will tell you what they want. You just have to ask.
- "If you could design your ideal company, what would that look like for you?"
- A company where you will Thrive!
Key Takeaways:
- Hire people who are self-aware - Hire for EQ & cultural fit first
- Experiment with popular tools to find the tools that “best fit" for your team
- Recognize you are fighting human nature and hire to overcome