#1 Hiring Podcast Designed Specifically For Startup Founders & Entrepreneurs Tuesdays @12PM (PST), LIVE on LinkedIn, YouTube, & Facebook Our mission is to enable values-driven startups to win-win the strongest hires by sharing insights from top-performing entrepreneurs, game-changers, & industry thought leaders. www.hirepowerradio.com www.rickgirard.com
Episodes
Thursday Apr 18, 2024
How Skipping Process Bites You With Bill Snyder
Thursday Apr 18, 2024
Thursday Apr 18, 2024
Having a need often clouds reason. Especially when it comes to hiring and the interview process. There is work to be done and no one is doing it.
So you prioritize filling the gap with a warm body, rather than focusing on the right person in the right seat. How’s that been working out for you??
Short-cutting the interview process is never a good idea because when you do, It will most often bite you in the ass!
Guest Bio:
Bill Snyder is the CEO of digital health startup Vivante Health, the employee benefit for GI care. Bill works with Fortune 500 companies and large health plans, including Walmart and Cigna's Evernorth, to reduce GI-related healthcare costs.
He secured a Series B fundraise in September 2023, which was led by high-profile VC firms Mercato Partners and Health Catalyst Capital. Bill’s success in various leadership roles has been a result of building strong teams and learning each day from those he is fortunate enough to work with.
Challenge today?
- Moving too fast on hiring and not following a detailed process leads to poor hiring.
- Anytime you negotiate against yourself it never works out well
- Deviation from the process does not end well either.
- Never skip steps
- Culture
- Clear about what they value and answer that they don't.
- What they are looking for and not looking for
- Mission-driven organization
- Why us?
- Does align with the mission, not a fit
Why is this important to the company?
- Culture is built by people at the company.
- Strong culture has been driven by the people
- Engagement (#)
Rick’s Nuggets
- Set people up for success even if it is outside
How do we solve the problem?
- Three things:
- 1) Put process in place early
- 2) Ensure there is transparency, collaboration, and accountability across the team for all hiring managers and all positions
- 3) Never settle
- Plan on recruiting, interviewing, and ongoing cultural engagement
- Having one
- Healthy Job description- core themes,
- Put together the interview panel
- Mission and Culture front and center
- Formal presentation- evidence of the work
- Feedback on the work
- Interview for coachability
- Holding each other accountable with the process
- Collaboration with co-workers
- Full visibility for everyone across the organization
- Same process.
Rick’s Nuggets
- Job description- focus on them (WIFM)
- Intense process - determined on what the business needs. Working session.
- Accountability- the process is a value chain for the candidate- attracts a
Key Takeaways that the Audience can plug into their business today!
- Start the process early and adhere
- Always include culture early
Guest Links:
- LinkedIn: Bill Snyder
- Company: Vivante Health
- Facebook: Vivante Health
- Instagram: Vivante Health
- X: Vivante Health
Host Links:
- LinkedIn: Rick Girard
- Company: Intertru, Inc.
- Podcast: Hire Power Radio Show & Podcast
- Book: Healing Career Wounds (Amazon)
This show is Powered by Intertru
Thursday Dec 08, 2022
Pre-vetting Candidates Before the Interview with Payman Taei of Visme
Thursday Dec 08, 2022
Thursday Dec 08, 2022
Over the past few years talent has been scarce. And when talent is scarce, fear leads hiring decisions. We don't want to lose (what we perceive to be) “good people”, so we shortcut the interview process.
Here's the thing, our perceptions are often wrong. Our gut is often wrong. And it is wrong because the data we input is either assumed or circumstantial. Resulting in marginal hiring that hurts your business.
So, what if every person that you hired thrived in your company? What would be the ROI if you operated at a hiring success rate over the 90th percentile? It would be pretty f-ing amazing, right?
A crucial part of why we get hiring wrong too often is that we don't invest the time to adequately vet people before we bring them in for an interview. This starts with your first call (phone screen). We miss the opportunity to gather true data as to whether a person is positioned well for the organization and their level of performance.
That's right, positioning and performance. The most crucial data that help you understand alignment before wasting anyone’s time in a formal interview process.
Evidence that is not present on a resume.
Guest Bio:
Payman Taei is the Founder of Visme, an all-in-one visual communication platform, and Co-Founder of Respona the link-building for SaaS and Agencies to improve google rankings.
Payman is an avid technologist who loves new trends and tries to keep up with the ever-evolving internet. His background in Biology has led him to truly believe in the art of evolution. Everything changes in time. You either follow or create new trends or you will be left behind.
TODAY WE DISCUSS:
- The challenges in today's pre-vetting of talent
- How to properly vet people before they enter your interview process
HIRING STORY:
- Hired a marketing person, a person who was known. Went on a whim and made the hire without involving
- Assumed that because the person worked for a certain company the person must be good
- Knew within a 45-day window, the wrong hire
- Missed clues: a bit of fluff, selling themselves more. Claimed to have done a lot. Exaggerations
- Marketers commonly take a lot of credit for a lot of company success
- My post: https://www.linkedin.com/feed/update/urn:li:activity:6999061564083380225/
PROBLEM:
- Pre-vetting people before they come in for an interview
Challenge?
- 100’s of resumes. More does not mean better
- Select a handful of people who are worth the time to interview
- Most of the roles the CEO is still involved with
- Create an efficient system without automation (Smaller companies)
- Highest quality with the least friction as possible
Why is this important to the company?
- Made some bad hires
- Time is a premium
- personality /cultural fit & skills
- We Sacrifice lower experience for a better cultural fit
Rick’s Nuggets:
- Judgement should not be made on a resume but on the phone screen/Discovery Call.
- Great resumes don't equal great people
- High performers are busy making an impact
- Great interviewers have had a lot of practice.
- Understand Pain, Desire & Impact
How do we solve the problem?
- Pick the needle from the haystack
- Prequalification process
- The application itself
- Manner in which the resume is submitted -spammer or researched
- Passionate - learn and know about the company
- Not job hopping
- Interested because of a,b & c
- Large pool of referrals
- HR interview
- Personality & brief technical experience
- Going through the resume and understanding career history.
- Gut check - authentic, a nice person, compassionate & caring, wanting to make a difference,
- Technical interview (2 step)
- Projects, role on projects
- Tech stack, where are you comfortable, specific technical questions
- Deep dive into the technical experience with the team lead
- Decision
- Yes- move into reference check
- 30, 60, 90 day review cycle on kpi and goals
Rick’s Nuggets:
- Operate from a position of abundance
- Discovery call
- Positioning
- Does the person have a good reason to make a move
- Does the person truly desire what your company is offering
- Positioning
- Impact
-
- High performers become passionate about what they have done
- Dig into the “HOW” and “WHY” to gather evidence
- Go deeper than 2 layers down to find the TRUTH
Key Takeaways that the Audience can plug into their business today! (Value):
- Eliminate the noise
- Trust your intuition- What’s the gut feeling? does everything seems to check?
- Group Decision: How does everyone feel about the person- team assessment
Guest Links:
- LinkedIn: https://www.linkedin.com/in/paymantaei/
- Company: https://www.visme.co/
- LinkedIn: https://www.linkedin.com/company/visme/
- Twitter: https://twitter.com/vismeapp
- Instagram: https://www.instagram.com/vismeapp/
- Facebook: https://www.facebook.com/vismeapp
- YouTube: https://www.youtube.com/c/VismeApp
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- Startup: www.intertru.ai
- HireOS® inquiry: rick@stridesearch.com
Show Sponsor:
- www.stridesearch.com
- www.intertru.ai
Thursday Nov 17, 2022
Thursday Nov 17, 2022
Let’s talk about performance metrics for a minute.
Do you have performance metrics drawn out for every person before they are hired? Are they clear on the expectations for the first 90 days of employment?
If not, you are setting people up for failure because expectations are never in alignment. We're going to leave it to you to “figure it out”. Then we scratch our heads when the person fails, wondering what we missed in the interview.
What was missed was the work on defining the role and writing down the company’s expectations of what needed to be accomplished by the individual in the first 90-120 days of employment.
I have discovered that companies who just “wing it” have a much higher offer turn-down rate and employee failure rate than companies that invest the time to clearly define what success looks like.
Look this is not “too hard” because you don't know what will happen in the next few months of the business. If it is too hard, maybe you are in the wrong business.
Guest Bio:
Kurt Davis is a technology entrepreneur and author.
The first 20 years of his career were spent between Silicon Valley and Asia, working with technology startups in finance and business development roles.
Kurt is now focused on Biteline (a startup marketplace for dental professionals) & Recently published a book called Navigate to the Lighthouse: A Silicon Valley Guide to Executing Global Deals.
TODAY WE DISCUSS:
- Performance metrics
- How to clearly define metrics
Challenge?
- The company is not successful because of people not knowing
- Gate of allocation of resources
- Deep analysis
- Gut & instinct drive the decisions
- Distrust the gut …. Until it is the last variable
- The team cannot hide now that we are under the microscope
- Setting expectations:
- The work is going to be hard
- Leadership needs to communicate
Why is this important to the company?
- Need to get it right the first time
- Want people to trust the strategy and thought process
- Need people to come on board the thinking & the strategy
- Getting people behind the way of thinking
Rick’s Nuggets:
- Not sure how to clearly define the metrics
- Out of the scope of their expertise
- Dont have the time
- Not sure
- We’ll let them tell us
- Hiring failures start with your preparation (or lack thereof)
How do we solve the problem?
- Look at the problem (analysis)
- Clearly define what you want each person to achieve
- Clear about what you are investing against
- Very clear on what you need each person to get done
- Do they fit the culture, values
- Measure twice, cut once
- Can the person get it done
- Resume checks off
- Fit value wise
- Deep details
- Look at the work, ask for deliverables
- Working exercise
Rick’s Nuggets:
- First Week, First 30, 60 & 90 days
- Have deliverables at each milestone
- Present to the team your findings on X
- Prepare a plan for Y
- Deliver first version of Z
- Put them in your Job description
- Here’s what you will be held accountable for in your first 30 days
Key Takeaways that the Audience can plug into their business today! (Value):
- Take the time to do your homework. Do your strategy, planning.
- Know exactly what that person is going to do in the first 90 days.
Guest Links:
- LinkedIn: https://www.linkedin.com/in/kurtdavis1/
- Twitter: https://twitter.com/KurtDavisNew
- Instagram: https://www.instagram.com/kdalive/
- Facebook: https://www.facebook.com/kdalivetravel/
- YouTube: https://www.youtube.com/user/kudavis
- Book: https://www.amazon.com/Navigate-Lighthouse-Silicon-Valley-Executing/dp/1544530331
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- Startup: www.intertru.ai
- HireOS® inquiry: rick@stridesearch.com
Show Sponsor:
- www.stridesearch.com
- www.intertru.ai
Thursday Oct 13, 2022
The Hire, Fire, Hire, Fire Cycle with Jason Sherman of Spinnr
Thursday Oct 13, 2022
Thursday Oct 13, 2022
There is nothing more disappointing than a hire that does not work out.
Especially when the person hired was someone you were convinced, would be a great hire!
Conventional wisdom says “hire slow, fire fast” but this almost never happens. Because we are too concerned with filling the role fast. Triaging our pain.
Maybe if we really hired slowly, the interview would produce much stronger results.
To break the hire, fire cycle we must ignore our assumptions about the person's resume and start by gathering evidence. Evidence that supports a proper decision that ensures a successful hire.
Guest Bio:
Jason Sherman is a successful innovator, award-winning filmmaker, published author, tech startup expert, and the co-founder of the video friendship app Spinnr.
Jason’s methodologies on entrepreneurship and data-driven decisions are his main source of education for those he helps worldwide. His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed with a podcast of the same name, and is the focus of a class he created called Startup Essentials.
Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Emmy award-winning Futurist TV Show: Xploration Earth 2050.
TODAY WE DISCUSS:
- Breaking the hire, fire cycle
Challenge?
- Finding people who are excited about the company vs just looking for a job
- Care about being part of something where your creative input matter
- Just there for the paycheck
- Uninterested, unenthusiastic, easy remote work paycheck
- A lot of time onboarding
- Time differences
Why is this important to the company?
- Bad hires impede growth
Rick’s Nuggets:
- Positioning
- Time
How do we solve the problem?
- Finding the excited people in the interview
- Install the app, try it out, and tell us what they think
- Give feedback
- website & social media content
- Smiling happy
- Have questions about the business
- Not focusing on payment/ paycheck
-
- Excited to learn they can earn stock options
- Ownership
- Get through the process to find the 4 people who worked
- What to do before the interview
- Share pitch deck to understand the company mission
- Have everything ready in a package for onboarding
- What have you done; share your work
- Filming content event
- Content creation hiring day
- Gig hiring
Rick’s Nuggets;
- Positioning
- Get it, want it, capacity to do it
- Do they really desire what you offer?
- A, B, or C player?
- Don't be the destination for a JOB (ie: paycheck)
- Interview with purpose
- Get to the truth
- Not sell
- Interview design
- Truth fast
- Empowered decision-making - Keep your people productive
- Evidence trumps gut
Key Takeaways that the Audience can plug into their business today! (Value):
- Finding the excited people who want to do what you do.
- Fully read & understand what your business is. Come with questions
- Don't discount onsite parties to hire people. Compensate people who show up
Guest Links:
- LinkedIn: https://www.linkedin.com/in/jasonsherman76/
- Personal: https://jasonsherman.org
- Company: https://spinnr.app/
- LinkedIn: https://www.linkedin.com/company/appspinnr
- Facebook: https://www.facebook.com/appspinnr
- Twitter: https://twitter.com/spinnr_app
- Instagram: https://www.instagram.com/spinnr_app
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- Startup: www.intertru.ai
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
Thursday Sep 29, 2022
The Perfect Recruiting Email with Dustin Riechmann of Simple Success Coaching
Thursday Sep 29, 2022
Thursday Sep 29, 2022
Do you ever wonder why only a small percentage of people respond to your recruiting emails?
The answer is that there is nothing in it for them.
Especially if the person you are trying to recruit is already working.
Let’s be honest, selling people on what we NEED only attracts people who are actively looking, and 99% of messages all sound the same!
Here's why we are great…
What we need…
What we offer…
Skills you must have…
Ending with the hurdles you have to leap, to talk to us
To gain higher response rates, and attract the people you need to respond, we must first change our positioning. Starting with answering the question, “what’s in it for them” above and beyond just a paycheck.
Guest Bio:
Dustin Riechmann, owner of Simple Success Coaching, is a strategic marketing coach who helps mission-driven entrepreneurs rapidly increase profits and massively grow their network using a Partnership Marketing System.
TODAY WE DISCUSS:
- Recruiting messaging
- How to write a solid cold email
Challenge?
- Low response rates to outreach
- Viewed as a spammer
- Ineffective or confusing communication
Why is this important to the company?
- Effects reputation
- Need communication to grow
- Every missed communication opportunity costs money
- Lost opportunity
Rick’s Nuggets
- No value, no response
How do we solve the problem?
- Perfect Pitch Email
- This template has proven to be highly effective at getting positive replies from potential partners in a single cold-pitch email. It consists of 5 key components:
- Direct email address
-
- Hunter.io, Chatterworks, Swordfish
- Social media profiles, Google search
- Bypass gatekeepers
- Avoid filters
- Curious subject line
- Something Personal (reference an episode number for a podcast)
- Job is to get someone to open the email
- From field matters
- Sample: dog poop
- Relational Anchors (beginning)
- Not a random weirdo from the internet
- Find the point(s) you have in common
- Demonstrate you’re familiar with their work/interests/passions
- Flatter them!
- Clear Win for the Person You’re Pitching (middle)
- Demonstrate how you will add value to them
- Compelling bullet point summary
- Eyes may go here first so make it super interesting
- Clear Ask (end)
- Call-to-action that’s an easy yes
- “Are you interested?”
- Simple signature with a single link to your site
Rick’s Nuggets
- Craft messaging toward the people that won't normally respond
- Target the top 10%
- Subject Line
- Subject:
- Real quick or How’s my Telepathy?
- Opener
- Thought-provoking, laugh or cry
- I know you have been eagerly anticipating my email but just received your telepathic message so I apologize for taking so long to get back to you ;-).
- Acknowledge the Pain (Pain)
- Reason to not ignore
- “I understand you are pretty good at your job but your talents in XXXX (personalize) may be a bit underappreciated (or underutilized, under-challenged, or over-managed) in your current role. Obviously, I am not sure about your situation but I wanted to find out if you are open to hearing about a situation that could provide more impact on you both personally & professionally.”
- Call to Action (Benefit loaded)
- I'm here to listen….
- “The signals I received from you were strong and I get your urgency. We should talk as I may be able to help alleviate your pain!
- Let me know your availability for a quick phone conversation this afternoon. If the timing is off, please respond “Not Interested” so that I do not fill up your Inbox with additional messages. (- for LinkedIn) I look forward to your response.”
Key Takeaways that the Audience can plug into their business today! (Value):
- How to craft compelling emails that get an 80% response rate when sent to “cold” prospects, recruits or partners.
Guest Links:
- LinkedIn: https://www.linkedin.com/in/dustinriechmann/
- Company: https://simplesuccesscoaching.com/
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiries: rick@stridesearch.com
Show Sponsor:
- www.stridesearch.com
Thursday Sep 08, 2022
How to Hire a CMO with Matt Blumberg of Bolster
Thursday Sep 08, 2022
Thursday Sep 08, 2022
The reason why people think that hiring is “really hard” is because interviews are conducted without a defined set of criteria to which a person is being evaluated. This especially rings true when interviewing outside your personal competency level. Most often when hiring a CMO or CRO.
In order for any interview to be effective, there has to be two components by which a person is being judged. Skills & Value Alignment.
Focusing only on skills may solve your immediate problem but often creates more problems because the person disrupts your culture.
What I have learned is that culture is driven by value alignment. So, understanding how a person aligns with your values in an interview is the most important criteria that needs to be evaluated to make a strong hire.
Guest Bio:
Matt Blumberg is a technology entrepreneur, business builder, and CEO of Bolster, an on-demand executive talent marketplace that helps accelerate companies’ growth by connecting them with experienced, highly vetted executives.
Matt has been recognized as one of New York’s 100 most influential technology leaders by Business Insider, by Crain’s as one of New York’s Top Entrepreneurs, and by Ernst & Young as an Entrepreneur of the Year finalist.
Before Bolster, Matt built businesses and worked in marketing, consulting, and venture capital. He is the author of Startup CEO, Startup CXO, and Startup Boards.
TODAY WE DISCUSS:
- The challenge of hiring a CMO
- The playbook to hire a CMO
HIRING STORY:
- Over indexing on culture swinging to resume
- Balance of cultural fit and competencies
- Like dating…each one corrects the mistakes of the previous one
- Over-indexing on culture - “nice” - leave replacement
- Over-indexing on resume - “Vishnu” and “It/Out”
PROBLEM: Challenge?
- CMO at RP and Defense Against the Dark Arts
- I had been a CMO
- CMO is a hard role - expectations are all over the place, function has splintered (chart), marketing can become a dumping ground - french fry problem
- Marketing to marketers
- The myth of the playbook and Roth asking for headcount and budget - “plan to overspend and overdeliver”
Why is this important to the company?
- Disruption
- Cost
- Time
Rick’s Nuggets
- Positioning Problem
- Desire your opportunity
- A, B or C player
SOLUTION: How do we solve the problem?
The final playbook that worked for me for hiring CMOs - three “aha” moments
- Marketing can quickly be consumed by the “French Fry problem”
- Define the French Fry problem and marketing as a litany of tactics
- Moving marketing from the tail to the nose - what’s the real role of marketing? Brand and Audience, so start with strategy and ROI
- Making limited room for French Fries
- Producing the ability for others in the organization to make their own French Fries
- The realization that no one person can be the master of all channels
- Build list of competencies (channels, etc.)
- Build job roadmap to see how it evolves over time
- Make sure all critical competencies are covered somehow
- Focus on making sure the overall machine is optimized
- The critical nature of building a Leadership pipeline to grow CMOs
- Focus on making sure the leader is an intellectually curious orchestator
- Leadership development at the next level down
- Cross-training of all the channels and elements of the CMO role - orchestration, hiring/leading, ROI focus, customer service corner around French Fries
- The machine becomes something where the CMO is at the pyramid on top, not holding up an inverted pyramid and hoping it doesn’t topple
Rick’s Nuggets
- Values driven interview
- Do we operate from the same place?
- Are you REALLY proactive, rebellious, curious?
- Skills driven interview (working session)
- Transferable skills
- Growth
- Details
Key Takeaways that the Audience can plug into their business today! (Value):
- Find that right balance between culture and values fit and technical competency
- Help your people architect their own career as if it is a jungle gym and not a ladder
- (a great way to retain people)
Guest Links:
- LinkedIn: https://www.linkedin.com/in/blumbergmatt/
- Company: https://bolster.com/
- Resources: https://startupceo.com/ & Bolster.com
- LinkedIn: https://www.linkedin.com/company/bolstertalent/
- Facebook: /BolsterTalent
- Twitter: https://twitter.com/bolstertalent
- Twitter: https://twitter.com/mattblumberg
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
- www.stridesearch.com
Thursday Aug 04, 2022
Instilling Values into Your Hiring Process with Ken Babcock of Tango
Thursday Aug 04, 2022
Thursday Aug 04, 2022
Do company values really matter? They do if you are looking to scale a business.
In order to scale you need the strongest people, but the strongest people don't need you…or your company.
What High performers need is to understand how your company brings value to their world, personally & professionally. And how we bring value through value alignment.
Value alignment is the catalyst for performance and retention. When a person is misaligned with the company values, they underperform and/or leave.
As a startup company, every person who is misaligned is a setback of 3-6 months of productivity. So, before you hire another person, incorporate your values into the interview to encourage the strongest people to join your company. Giving your business the fuel for success.
Guest Bio:
Ken Babcock is the Co-founder and CEO of Tango, which allows users to create beautiful step-by-step tutorials of any digital process without the performance art of video recordings.
Ken, along with his co-founders Brian Shultz and Dan Giovacchini, dropped out of Harvard Business School during the pandemic to start the company. Since then, the company has grown to over 150,000 users and 25 full-time team members.
Prior to HBS, Ken spent most of his career in the Bay Area at Uber, where he helped scale launch operations through playbooks and best practices.
TODAY WE DISCUSS:
- Why building your interview around your values is so important
- How to build your interview to gain evidence of value alignment
Challenge today?
- Bringing values into the interview process
- Defining how to show up for an interview
- Principles of how we evaluate people
- Training people on how to interview
Why is this important to the company?
- Every hire is important
- Critical that the process was not shooting ourselves in the foot
- Great experience brings great people
Rick’s Nuggets
- Defocus on skills.
How do we solve the problem?
- Framework for Evaluating for Values
- Define Your Values
- Training
- Defining what a good/bad answer is
▶️ Take Action
Avoid indecision and move past points of uncertainty. Value speed.
🚀 Aim High
Set uncomfortably ambitious goals. Reject mediocrity.
🌎 Embrace Diversity
Bring our true selves to work each day. Seek unique perspectives.
🌱 Leave It Better
Be an owner, not a renter. Cultivate a growth mindset.
✨ Customer Love
Serve the end user and listen closely. Make magic.
🏆 Team First
Winning as a team beats winning alone. Lift up others.
Training
- Develop a recruiting process document
- Shadowing
- Hot to operate during an interview
- Time, opener,
Initial Phone Screen - 30 minutes
Purpose: Determine whether a candidate’s experience is relevant to the role. Understand whether the role matches what they hope to do next (scope, career path, salary expectations).
🚀 Aim High. Set uncomfortably ambitious goals. Reject mediocrity.
- Attributes: Passion, Champion’s mindset, Ambition, Optimism
- Sample Questions:
- How do you think this role fits in with your career goals?
- What are you most proud of in your career?
- What’s your underlying motivator? What’s your why?
- Do you think you're ready to make the jump?
Hiring Manager Phone Screen - 30 minutes
Purpose: Determine whether the candidate would thrive on this team and whether the team would be up-leveled by this candidate
🌱 Leave it Better. Be an owner, not a renter. Strive to improve 1% each day.
- Attributes: Growth mindset, Humility, Ownership, Feedback-oriented
- Sample Questions:
- What are your development areas? How are you working to address them?
- Tell me about a project that fell short of expectations. What happened and how did you fix it moving forward?
- Fast forward five years - assume Tango was a great experience. Describe what might have happened.
- What's a tough piece of feedback you received recently? How are you working on it?
Technical Screen - 60 minutes
Purpose: Determine whether the candidate can execute in the role at a high level.
▶️ Take Action. Avoid indecision and move past points of uncertainty. Value speed.
- Attributes: Resourceful, Decisive, Problem-solving, Truth-seeking
- Sample Questions:
- How do you approach projects where the scope is overwhelming?
- Tell me about a time where you had to act on incomplete information.
- What's the first thing you'd want to do if you started tomorrow?
- Tell me about a project where your hypothesis turned out to be wrong.
Virtual Onsite - 30-45 minutes each
🏆 Team First. Winning as a team beats winning alone. Lift up others.
- Attributes: Mentorship, Collaboration, Communication, Gratitude
- Sample Questions:
- Tell me about a colleague or manager you admire. What qualities do you try to emulate?
- Tell me about a team dynamic that just wasn't working for you and others. What did you learn from that?
- What do you need from your team members in order to be successful?
- How do you pay it forward in and out of the workplace?
✨ Customer Love. Serve the end user and listen closely. Make magic.
- Attributes: Listening, Perspective-shifting, Humble, Creative
- Sample Questions:
- In prior roles, what have you learned about your customers?
- How do you incorporate the customer’s perspective into your work?
- Tell me about a time at work you made a mistake.
- What does it mean to you to deliver an “Aha Moment” to a customer?
🌎 Embrace Diversity. Bring our true selves to work each day. Seek unique perspectives.
- Attributes: Unique, Conscientious, Self-aware, Inclusive
- Sample Questions:
- You've just been notified you have to give a Ted talk in 15 minutes. What's your topic?
- What have you changed your mind about recently?
- Tell me about a time at work where you really thrived. What contributed to that?
- How do you incorporate feedback into your work?
Closing Interview - 15-30 minutes
Purpose: Sell the candidate on the company’s vision and the quality of the team. Answer any remaining questions.
- Sample Questions:
- How did today’s interviews go? What excites you most about the opportunity?
- What hesitations do you have?
- What timelines or competing processes should we account for?
- Are there any other questions I can answer?
Answer Quality Rubric
Weak |
Average |
Strong |
|
|
|
Decision
- Thumbs up or down
- Do not require unanimous thumbs up
- Debrief, revote
- verdict
Rick’s Nuggets
- 4 to 6 values is all you need
- Phone screen
- Working session
Key Takeaways that the Audience can plug into their business today! (Value):
- Integrate your core values into your hiring process and beyond! (performance management, operating cadence, etc.)
- For early-stage companies, you need to toe the line of “always be selling” and evaluating candidates
- Requiring unanimous decisions on candidates can actually force a regression to the mean and avoid taking risks on high-potential candidates.
Guest Links:
- LinkedIn: https://www.linkedin.com/in/kenbabcock/
- Company: https://www.tango.us/
- LinkedIn: https://www.linkedin.com/company/trytango/
- Twitter: https://twitter.com/bigredbabz
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
- www.stridesearch.com
Thursday Jul 28, 2022
Thursday Jul 28, 2022
Doom & gloom is the impending economic forecast according to the media. Having flourished through two previous recessions, I have learned to look for the opportunity that comes with the adjustment.
And when it comes to hiring, the opportunities to thrive are bountiful!
One trend that I have personally observed throughout the years is that companies like Google & Facebook silently ramped up passive recruiting during those times and were able to come out of the adjustment even stronger.
Today I challenge you to recognize the opportunity that lies ahead and to commit to the growth of your people. This can and will only have positive results for them and the business.
Today’s Question:
- How do you build a stronger company in tough economic times?
Today we’re going to discuss:
- Why it is critical that you continue hiring activity
- How to hire effectively to increase the productivity & retention of your people
Challenge today?
- Keeping your High performers engaged
- Your best people are MORE valuable!
- They will be hunted by your competitors
- Hiring stronger people challenges & motivates the people you already have
- Your best people are MORE valuable!
- Growth through an economic downturn
- Look for the opportunity for your people
- People become fearful and move to more “stable” environments
- Recruiting remains a reactive activity
- We only hire when we feel the pain
- Hiring happens regardless if you chose to participate
- Participate
- Look for the opportunity for your people
Why is this important to the company?
- Downturns are opportunities for growth!
- The people onboard Fuel or Stifle growth
- Fear drives people to make poor decisions
- Poor decisions kill business
- Avoid being forced to hire anyone who is willing to accept your role… because they need a job
-
- Due to attrition
How do we solve the problem?
- Perspective
- Understand the value of continuously hiring
- Higher bar, less volume
- Opportunity to opportunistically hire
- Attract people who will elevate performance in the organization
- New ideas, new energy
- Understand the value of continuously hiring
- Increased Communication to retain your current people
-
- Career pathing
- Know the “What’s in it for me” for every one of your people
- Planned exits
- Promote purpose
- Engaging New People
- Dedicate 1-2 hours a week
- Passive talent engagement; NOT RECRUITING
- Reconnect with past talent
- Ask for new referrals
- “Get to know you for the future”
- Commit to 2 meetings a week with potential hires - Coffee ok
- Use Discovery Call script
- Purpose: positioning & value alignment
- Empower the hire
- Communicate timeframe and allow the person to be proactive
- Pull the trigger!
- Dedicate 1-2 hours a week
Key Takeaways -Value:
- Proactive hiring: Commit to 1 hour a week to expand your talent network
- Communication: Recognize the opportunity for your people and the business to thrive
- Action: When the opportunity arises to hire a high performer, embrace it. Allow the new person to fuel the energy of your team
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.stridesearch.com/hire-power-radio
- Authored: Healing Career Wounds (Amazon)
- https://www.amazon.com/dp/B094TL14CD/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
- www.stridesearch.com
Thursday Jul 21, 2022
How to Avoid Hiring a Bad Actor with Becky Wanta of Q5id
Thursday Jul 21, 2022
Thursday Jul 21, 2022
We have all become painfully aware that cybercrime is at all-time record highs. Now the bad actors have figured out how to hack your hiring process.
Stories have been surfacing about people accepting roles remotely that are different people from the ones attending the interview.
Let’s face it, hacking the interview process is probably the easiest way to infiltrate your company and ultimately your data. When the interviewers focus on the skills and do not dig deep enough into the truth about the other person the result can be the opportunity that puts your company in jeopardy.
Guest Bio:
Becky Wanta is the CTO of Q5id and a highly accomplished global senior executive with more than 30 years of success in applying extensive IT experience to guide companies in a wide variety of industries to achieve their goals.
She has proven her ability to improve market share and profitability while establishing long-term business relations and recruiting and developing cross-functional and high-performing teams.
She has also been profiled by various publications, including Profile magazine and Bloomberg News. She is the holder of two US patents.
Today We Discuss:
- How bad actors can infiltrate your company
- How to avoid hiring those who can decimate your company
Challenge today?
- Not a guarantee that the person who you are hiring is who they say they are
- No prevent identity
- Billions are lost every year because of data breach
- background check does not guarantee that the person is who they say they are
- References, credit score,
- Remote workforce is giving rise to fake personas & identities
Why is this important to the company?
- Cost the company Millions of dollars
- The FBI just issued a warning on June 28 about fraudulent candidates applying for WFH positions and using deep fakes to hide their true identity. We can be sure this activity will increase, and we can be sure that these are professional criminals and foreign-state actors who want to hijack a company’s data. (source: https://tinyurl.com/mvsnz7bs)
- Background checks are often perfunctory, particularly if a candidate has presented well and you really want to hire this person
- if a person has an apparently clean record, but is a member of a criminal gang or a malicious state actor. Professional criminals are way ahead of you here.
Rick’s Nuggets
- Targeted and focused search
- Totally negates the issue
How do we solve the problem?
- Tighten up and expand pre-employment and background check processes to include a proven identity process which includes:
- Biometrics/personal identifiers that your employees control. This needs to include liveness checks, biometric and AI-driven models to ensure individuals are who they say they are
- Government ID checks
- 15 se Face-to-face live view
- Be Systematic
- So, companies need to keep the entrepreneurial spirit alive while building a distributed team, with everyone focused on the product. They must be systematic about finding specific skillsets and finding those skillsets in people who want to work with other people.
- prove their new employees are not working for someone who wants to break into your IT systems and steal everything they can.
- The FBI says cybercrime cost in the form of phishing and other scams and data breaches cost US businesses almost $7 billion last year. With more criminal organizations and state actors involved, and now deploying deep fakes, that number could go up exponentially if companies don’t address this problem urgently. (Source: https://tinyurl.com/yc7abcht)
- CEOs, C-suites, and Boards to implement a program that can combat deep fakes, I’d make sure my Board has at least one person who’s familiar with enterprise-grade security, and I’d make sure I have an A-team Chief Information Security Officer (CISO) on my team.
- Implement a proven identity method
- biometrics
Rick’s Nuggets
- Targeted hiring approach
- Identify & proactively develop a relationship with the person BEFORE you need to hire them.
- Referrals!!!
- Structured Interview process
- Behavioral Interview
- Train your interviewers!
- Evidence
- Values first, skills second
- BS meter
- References
- Verified Managers only
- Backdoor company references
- Behavioral Interview
- Decision Making
- “Hell Yes” or NO
Key Takeaways that the Audience can plug into their business today! (Value):
- Never compromise on finding the best people with the best-fitted skills
- Never forget you’re building a product for a specific reason and customer.
- But never be lax in proving your exciting new employees are who they say they are.
- Never be lax in finding out if your new employees are working for a criminal organization or malicious state.
Guest Links
- LinkedIn: https://www.linkedin.com/in/rebeccawanta/
- Company: https://q5id.com/
- LinkedIn: https://www.linkedin.com/company/q5id/
- Twitter: https://twitter.com/Q5idProvenID
- Facebook: https://www.facebook.com/provenidentity/
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor: www.stridesearch.com
Thursday Jul 14, 2022
It’s Never Too Early to Lead through Core Values with Marc Reinfenrath of Spinutech
Thursday Jul 14, 2022
Thursday Jul 14, 2022
Last week I had a conversation with a CEO who thought it was too early to establish core values because his company was only 15 people. His thinking was that things would just change anyway and he would have to do them all over again as the company grows.
But here was the ginormous problem: Two of his people recently quit, the last 4 offers he made were turned down and the candidate pipeline was drying up.
… And he thought it was about the money.
Today, more than ever, people desire to be in alignment with the values of the organization. If they aren’t in alignment, they leave.
Here’s the truth: your company has values whether you like it or not. Solidifying your values and making them a decision-making tool can never happen too early and will only fuel company growth.
Guest Bio:
Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 165+ team members across the U.S.
Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”.
In that capacity, Marc understands firsthand how critical a company’s culture is to achieving and maintaining success.
Today We Discuss:
- When to implement your company values
- How to weave them into the fabric of your company
Challenge today?
- Had unwritten core values but were not formalized
- Had a miss on 2 or 10 or 20.
- Talent outweighs the cultural fit
- Drawn in by talent and weeded out by the environment
- 2 people hired that within 90 days were gone. Instant misalignment
- -realized culture pushed them out
Why is this important to the company?
- From a hiring perspective, it is a really quick filter
- Not too aspirational. You have to own what you really are
- We take too long to make the decision
Rick’s Nuggets:
- Formalization attracts the right people and repels those who do not
- Notion that you want to attract everyone is WRONG
- Time!
- Interviewing kills the production of your team
- Assumptions, bias & personal motives… oh my!
How do we solve the problem?
- Leadership team development
- People who understand the organization
- Doesn't need to be perfect
- Needs to be honest
- *** needs to be authentic, not aspirational
- Values need to be actionable
- We get better every day: better myself, team & clients
- Work into a daily routine
- Core values onboarding
- Slack channel language is communicated
- Natural part of how they do business
- Lived every single day
- Leaders need to show core values in Action!
- Weekly video “get better every day”
- In every part of the business
- Without core values, a lot more problems.
- Stronger the core values the more you are prepared for growth
- Every person who onboards becomes less of an attack
- Inject DNA into people as quickly as possible
- Feedback on how to enhance the value
Rick’s Nuggets
- Be realistic about who YOU are
- Aspirational values are worthless
- North star for how everyone operates within the organization
- Build interview questions around core values
- Evaluate against values
- Aligned = hire
- Build an interview question library
- Assign interview questions to each interviewer
Key Takeaways that the Audience can plug into their business today! (Value):
- Honest about what your core values are, Lived not aspirational
- Actionable values -
- Stay patient in the hiring process. Don't just put a butt in a seat.
Guest Links:
- LinkedIn: https://www.linkedin.com/in/marcreifenrath/
- Company: https://www.spinutech.com/
- LinkedIn: https://www.linkedin.com/company/spinutech/
- Facebook: https://www.facebook.com/spinutech
- Twitter: https://twitter.com/spinuser
- Instagram: https://www.instagram.com/spinutech.llc/
- YouTube: https://www.youtube.com/user/spinutech
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
Thursday Jun 30, 2022
The Hiring 4-S: Strategy, Systems, Staff & Skills with Hilmon Sorey of CoachCRM
Thursday Jun 30, 2022
Thursday Jun 30, 2022
Are Strategy and Systems missing in your hiring process?
The answer is most likely “Yes” as 99.9% of entrepreneurs approach hiring as a reactive activity based on a current need. This is dangerous because it perpetuates the transactional mindset that sets you up for failure.
Strategy is not about “how do I turn on the funnel”. Strategy is about how you identify, contact & engage with the person who will thrive in your business. This means being able to articulate your value to align with each individual.
But, strategy is not enough to get an A-player to join your company. The structure of your interview process is the System that demonstrates excellence within the organization. And excellence is what every high performer strives for in their next company.
Guest Bio:
Hilmon Sorey is Co-Founder of CoachCRM sales coaching software for managers; Co-Founder of ClozeLoop, a sales strategy, training, and enablement firm with offices in New York, Houston, Silicon Valley, and Johannesburg; Partner in 2.12 Angels as a seed-stage venture capital firm; and author of 8 top-selling books on sales, sales management, and coaching.
He has helped build teams in companies that range from early-stage startups to Salesforce, Box, SurveyMonkey, Bill.com, and some of the fastest-growing companies in the world totaling over $600B in valuation and market cap.
He’s an award-winning trainer who has trained over 15,000 salespeople and over 5,000 executives. He is a sought-after speaker around the globe and a Forbes contributor.
Today We Discuss:
- The 4 S’s: Strategy, Systems, Staff & Skills
- How to implement the missing pieces into your organization
Challenge Today?
- Ensuring that you are hiring the right people who will have impact
- Understanding go-to-market strategy in how you hire
- Strategy and Systems absent in most hiring process
- How Companies Scale and How to Use Hiring as Competitive Advantage
Why is this important to the company?
- Ask any CEO of a Unicorn what they consider to be their competitive advantage. They’ll say their people.
- Tech eventually equals out, Markets change, Investors are wonderful - but even they invest in people.
Rick’s Nuggets
- Strategy absent:
- No time to do it
- Feel it’s not important
- It’s all bullshit anyways
- System
- No time to set up or train
- The results you get are the fruits of the effort of the work put.
How do we solve the problem?
- Strategy
- Understanding GTM strategy
- Competitive Differentiation (direct, indirect)
- Winning Zone
- Messaging and Channels
- Systems
- Agile Tech Stack
- Sales & Marketing Playbooks
- Feedback Loop and Ecosystem
- Staff
- Sales Strategy
- Competency Matrix
- Methodology for Alignment (proof)
- Culture
- Skills
- Training
- Coaching
- Margin Gains
Rick’s Nuggets
- Strategy:
- Only hire people who align with company values!
- Learn early
- Understand YOU first
- Only meet people who “lean in”
- System
- Interview process
- Documented, and communicated,
- Interview process
- Skills
- Train your people
Key Takeaways that the Audience can plug into their business today! (Value):
- Focus on Strategy and Systems to create scale.
- Hiring is as critical as identifying customers
Guest Links
- LinkedIn: https://www.linkedin.com/in/hilmonsorey/
- Company: https://www.coachcrm.com/
- LinkedIn: https://www.linkedin.com/company/coachcrm/
- Twitter: https://twitter.com/hilmonsorey
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
Friday Jun 10, 2022
Leveling the Interviewing Playing Field with Lee Rubin of Confetti
Friday Jun 10, 2022
Friday Jun 10, 2022
One big thing that we have learned over the past year is that employers no longer have control over the people they hire. The balance of power has shifted with the majority of people willing to walk away from an opportunity that does not align with their personal beliefs or values.
Many companies are left scratching their heads as to why. So, the thinking has evolved into “it must be the money” so let’s increase compensation & benefits. Hoping this will solve the problem. But it hasn’t.
The interviewees today are the one’s making the selection, not the company.
The interviewees are the ones evaluating the company for more than just the paycheck.
And the interviewees are the people who have a lot of options, not the companies.
So to get people to choose your company to join you simply need to level the playing field by understanding “what’s in it for them”.
Guest Bio:
Lee Rubin is the Founder and CEO of Confetti. A platform that helps companies build stronger culture by providing shared experiences for a distributed workplace. Their holistic tool empowers HR and other team leads to quickly discover, plan and book from a catalog of exclusive experiences that optimize corporate culture and employee’s professional growth.
Lee is a visionary culture leader with a decade of experience in B2B sales. She's one of the world's experts on remote event planning and has built her company from 0 to 60 employees in just 3 years!
TODAY WE DISCUSS:
- What the field really looks like today
- How to stand out as an employer of choice through your interview process
Challenge today?
- Differentiate the company
- Higher chance of closing the person
- Taste of the culture
- Demonstrating a healthier dynamic
- Not posting salary to optimized offer
- Win-win scenario
- Interests here aren’t aligned obviously (one wants the higher and one wants the lower). I once heard the phrase “Good deals can’t happen with bad people” and have kept hold of it. Brings me back to leveling the playing field…
Why is this important to the company?
- You don’t want your people to feel under-valued monetarily
- People feel respected because they get what they ask for
- Not over spending on talent
- We close 80-90% of the people we really want join
Rick’s Nuggets
- Optimize for remote vs. onsite
Authenticity - As you know from your book “healing career wounds” people are literally traumatized from their job and don’t want to make the mistake again of joining a company they don’t like. So how do you get to know them authentically, make them feel comfortable and close the deal better?
How do we solve the problem?
- Getting people to feel comfortable
- Body language, casual talk: friendly
- Excited to speak to you! casual conversation
- Vibe fit
- Learn about our culture
- Showing respect
- One of their core values
- 2 Minute Intro
- About you, improvised
- Listen for concise,
- Pay attention to the time in the presentation
- Coherent
- Able to express their resume in the form of a story?
- What did they learn? brother/sister, primarily professional
- Assignment
- Prepared with job posting
- Each job has a different assignment
- Core elements of the job
- Ie: Customer success- create a customer response email
- Negotiation
- Negotiate respectfully
- How much are you “hoping” to make
- Tap into a person's dreams = context
Rick’s Nuggets
- Values driven experience
- Get them to talk first
- After emotional engagement
Key Takeaways that the Audience can plug into their business today! (Value):
- Optimize for people you want to go through the shit with
- Optimize for those who share your same values
- Academia is overrated
- Loyalty is the #1 currency
Confetti Offer: *This special promo expires on July 9th
Redeem a $150 discount on your first event by sending an email (see below) to plan@withconfetti.com with the Subject line: HIRE POWER Confetti Discount
----------
Hello!
I'm a listener of HIRE POWER and am looking to redeem the exclusive HP150 discount to run my first team building experience with Confetti!
I’ve signed up to Confetti with the following email: USEREMAIL.
Could you please let me know once the discount has been applied?
Thank you!
----------
Guest Links:
- LinkedIn: https://www.linkedin.com/in/rubinl/
- Company: https://www.withconfetti.com/
- LinkedIn: https://www.linkedin.com/company/withconfetti/
- Twitter: https://twitter.com/withconfetti
- Facebook: https://www.facebook.com/withconfetti
- Instagram: https://www.instagram.com/with_confetti/
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
- www.stridesearch.com
Thursday May 19, 2022
Creating Artificial Collisions in a Remote Workplace with David Wald of Aclaimant
Thursday May 19, 2022
Thursday May 19, 2022
A big push for people to return to the office is the argument that spontaneous interaction is critical to the growth of the business. The fear is that people are not communicating and it has hindered innovation.
However, let’s look at the number of fully remote companies who have been thriving throughout the past few years. The big differentiator is the structure and setting up interaction channels to foster communication.
Mastering the interview has been more challenging as it is often difficult to read nonverbal cues and interactions. As we have grown more comfortable with this method of interviewing, the structure of consistent interview questions has been the single most important element in hiring success.
Guest Bio:
David Wald is cofounder and CEO of Aclaimant, an insight driven workflow solution for safety and risk management. As CEO, David’s primary focus is driving the company’s vision, identifying and executing strategic partner and customer relationships, and growing the Aclaimant team and investor base. The company has been remote first for the past 8 years!
Prior to Aclaimant, David spent time with the Lightbank Venture Capital fund in Chicago on both the investment team, and as an operator and EIR. He was also a management consultant at Bain and Company. David graduated from the Ross School of Business at the University of Michigan, and currently resides in Chicago with his wife and three kids.
Today we discuss:
- What's critical in a remote work/interviewing environment
- How to fuel communication away from the watercooler
Hiring Story:
- Intro to our top candidate's brother's high school friend…
- Series of comedic events
- Got drenched on the way to the meeting
- He took the job anyway, now is their department head
Challenges today?
- Artificial collisions- bumping into people in the hall, watercooler conversation across departments
- In a remote environment there are no collisions that aren’t preplanned
- Creating a knowledge transfer in a remote environment
- Zoom is not good for rapid collaboration
- More than 4 people in a meeting
- Create feedback loops
- People feel disconnected
Why is this important to the company?
- Cant have passive actors in a remote environment
- I was waiting for….
- Proactive collaborators
- Remote vs scaling
- Onboarding is challenging remotely
- A lot of time spent
Rick’s Nuggets
- Communication must be fueled by leadership
- Daily huddles (connection)
- Not mandatory, but everyone shows up
How do we solve the problem?
- Tooling:
- Slack- internal connectivity tool
- Every team, project & customer have their own room
- Sole service purpose in every room- avoid the noise
- Zoom
- candidates , customers & internal
- Zoom interviews
- Scientific method
- Each person testing on different topics
- Prep the candidates
- Notion - collaboration tool
- Documenting every process and keeping it clean
- True information source & driving everyone to that location
- Documenting every process and keeping it clean
- Dedicated team connected hours
- Office hours for every team (meeting) once a week
- Happy hour, game day, trivia,
- Informally stop and chat
- Team members end up city hopping!
- Deliberate information distribution pathways
- Information needs to get out
- Surveying tools, function specific data,
- all hands meetings (4-6 weeks)
- Daily standups
- Information needs to get out
- Feedback Channel
-
- Every manager & director is plugged into the right sequence of events to gather feedback
- All very deliberate
- Everyone in the know
Rick’s Nuggets
- Remote (Zoom, Teams) interview
- Rules of engagement
- Start on time, end on time
- Interviewer questions assigned
- Must gain evidence to support decision
- Must take objective notes
- Clear decision to move forward or release
- No scorecard
- Feedback
Key Takeaways that the Audience can plug into their business today! (Value):
- Very deliberate about how you create connectivity
- Proper tools in place to facilitate
- Right set of people who want to connect
Guest Links
- LinkedIn: https://www.linkedin.com/in/davidawald/
- Company: https://www.linkedin.com/company/aclaimant/
- LinkedIn: https://www.linkedin.com/company/aclaimant/about/
- Twitter: https://twitter.com/DavWald
- Twitter: https://twitter.com/aclaimant
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor: www.stridesearch.com
Thursday May 12, 2022
How Hiring the Wrong Person Eats Profits with Rocky Lalvani of Profit Comes First
Thursday May 12, 2022
Thursday May 12, 2022
We often hear data on how much bad hire costs you and your company. About 3x the person’s annual salary.
But how much did the interview process itself cost?
For a startup to make a hire, the company spends about 73 total hours interviewing. With the most significant cost being 30 hours of the production team's combined time. And this is assuming that 6 people make it through a full interview to get to the hire.
We have to ask ourselves, can we really afford to lose almost 4 days of productive activity to interview? Roughly $9,855 per role, not including candidate marketing or recruiting fees.
As a small business, the answer is NO!
Guest Bio:
Rocky Lalvani of Profit Comes First, serves as Chief Profitability Adviser for business owners. He teaches them how to ensure they get paid and make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System.
Rocky started with nothing when his parents immigrated to the United States when he was two years old, and his parents were in their 40's. It was his parents' second time starting over in life as they moved here to experience the American dream.
In spite of a lot of struggles and his mom passing away when Rocky was 7, he has been able to achieve financial and life success. Rocky loves to share his journey and inspire others to achieve their dreams even faster.
Today we discuss:
- Why it is critical to understand what interviewing costs
- How to maximize your team's time with structure
Challenges today?
- Employees are the major cost for the business
- Employee should provide a return for the business
- Return of Cost of person (taxes, unemployment)
- Inefficiency does not show up anywhere on the p&l
- Wealth is built on the balance sheet!
Why is this important to the company?
- Costs to the company hiring
- Reduces morale
- Loose customer
- Nobody is tracking interview or training costs
- Hard costs that are very difficult to figure out
- As a client- doesn't want to do business with a company that hires wrong
- (leadership issue)
Rick’s Nuggets
- Team time waste!
- People who meet the team must be positioned properly
- Demonstrate strong leadership in protecting time
How do we solve the problem?
- Mission values purpose
- This is the step most business owners skip!
- Or in their head, but no one else knows
- Hire to it
- Have to live it
- Hire in alignment with mission, values, purpose
- Not who you like
- Having a interview process
- Understanding the real cost
- Bad Hire- Employee does not provide any value
- Mistakes
- Morale for everyone else
- Lose clients/ client trust
- Example Costco vs. Sam's
- Bad Hire- Employee does not provide any value
- Gross profit / Total payroll including taxes
- For every $1 in payroll returns x$ in gross profit
- Measure & Know
- Need to be making at least 2X payroll
- It all comes back to leadership!
We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first! (PS. It's not about money at all costs, people come before money!)
Rick’s Nuggets
- Values - most important
- Protect time costs
- Structure interview
- Each step is a decision
- Only progress value aligned, well positioned & accomplished people
- Decisions must have evidence to back
- Eliminate uncertainty
- Assign interview questions
- Prepare all for success
Key Takeaways that the Audience can plug into their business today! (Value):
- Is mission vision purpose written down & do your employees know it?
- Cost of a bad hire for you?
- How much profit do your employees bring you?
Guest Links
- LinkedIn: https://www.linkedin.com/in/rocky-lalvani/
- Company: https://profitcomesfirst.com/
- LinkedIn: https://www.linkedin.com/company/profit-comes-first/
- Twitter: https://twitter.com/rockylalvani
- Facebook: https://www.facebook.com/richersoul/
- Instagram: https://www.instagram.com/richer.soul/?hl=en
- Blog: http://richersoul.com/
- Podcast: https://podcasts.apple.com/us/podcast/profit-answer-man-implementing-the-profit-first-system/id1508245322
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
- Podcast: https://www.hirepowerradio.com
- YouTube: https://www.youtube.com/channel/UCeEJm9RoCfu8y7AJpaxkxqQ/featured
- Facebook: https://www.facebook.com/rick.girard.5
- Twitter: https://twitter.com/rick_girard?lang=en
- Instagram: https://www.instagram.com/rickgirard1/?hl=en
Show Sponsor:
Thursday May 05, 2022
The Blind Spots of Hiring Managers & Candidates with Varun Puri of Yoodli
Thursday May 05, 2022
Thursday May 05, 2022
Let's face it, a lot of people are BAD at interviewing on both sides of the table.
It is easy to understand that candidates or job seekers are bad for numerous reasons. Being nervous, out of practice, and under pressure to do well because of NEED, create a large margin for error. For seasoned interviewers, it becomes easier to perform because the person has a lot of practice interviewing. That practice is what eventually makes it easier to land a job.
On the company side, interviewers get a lot of practice asking the same questions as everyone else, but the lack of structure & coordination does very little to uncover evidence to support the decision. The problem with that is that only surface information is gathered and at the end of the day, the hiring decision is made on circumstantial evidence, assumptions, and bias.
Guest Bio:
Varun Puri is the Founder of Yoodli and an Entrepreneur in Residence at Paul Allen's AI Institute. Yoodli uses AI to help people improve their public speaking and interviewing skills without the pressure of an audience.
Prior to Yoodli, Varun worked on a GoogleX project to bring high speed internet to unconnected regions using invisible lasers. He also ran special projects for Sergey Brin, Google's co-founder.
Today we discuss:
- Why it is important to practice your interview (or any presentation)
- How to practice effectively for an interview
HIRING STORY:
- Struggle getting someone to hire him…
- Now getting people to hire for his startup
- The key to getting people to bet on you is how you communicate with them
PROBLEM:
- Smart people on both sides of the fence (interviewers and candidates) who miss dream job and miss dream candidate
- Outcome: Missed hiring on both sides
- Hiring managers may not represent companies in the best way
Challenges today?
- Communication skills are an amorphous training concept. No clear way of measuring progress or diagnosing issues (we’re dealing with peoples’ deep insecurities). We practice in front of the mirror, camera, and stopwatch. Or worse, avoid it altogether
Why is this important to the company?
- Individual:
- Land your dream job. Get access to the opportunities you deserve and don’t miss out on them because of how you speak
- Corporation:
- Get your dream candidate
- Ensure your team is aligned
- Help people become more confident communicators and leaders
Rick’s Nuggets
- We don’t set Expectations
- Allow people to prepare
- Makes interviewers seem unimpressive - demonstrate
- Unable to
How do we solve the problem?
- 3 pronged solution needed:
- Be aware of your biases/ way you communicate
- Collaborate with your team to ensure you’re all saying the same story
- Diagnose the issues and work on them
- Solution:
- Practice interviewing skills for hiring managers:
- Be aware of your biases/ way you communicate
- Stay on company brand
- Collaborate with your team to ensure you’re all saying the same story
- Don’t say the wrong thing (non inclusive language, berate competition)
- Diagnose the issues and work on them
- Time stamped feedback
- Convey energy
- Be aware of your biases/ way you communicate
- Practice for candidates
Rick’s Nuggets
- Interview Structure- expectations
- Repeatable & predictable process
- Timing and Steps in process
- Interview question scripts
- Feedback loop
- Interview training
- Documentation habits
- Interview preparation
- How to prepare the candidate
- How the interviewer prepares
Key Takeaways that the Audience can plug into their business today! (Value):
- Align with your team with a set of interview questions you want to ask and follow up with the Why questions to dig deeper.
- Conduct the work as a team
- Watch the post-game highlight reel & critique
Guest Links
- LinkedIn: https://www.linkedin.com/in/varun-puri001/
- Company: https://www.yoodli.ai/
- LinkedIn: https://www.linkedin.com/company/yoodli/
- Twitter: https://twitter.com/yoodli
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
Friday Apr 08, 2022
Friday Apr 08, 2022
Let’s talk about what really draws people to your company… and keeps them there. Trust
Trust is what drives better decision making, customer experience and profitability. But trust is not gained after a person starts working for your company. It is established during the interview process.
You see, people’s job mindset has evolved over the past few years. We are being judged throughout the process for clarity, purpose and structural integrity. Elements that demonstrate that you take your business seriously and are playing to win.
When hiring, start with the end in mind. Focus on retention, with the intention of building trust through the experience for maximum engagement & long term growth.
Guest Bio:
Ville Houttu is the Founder and CEO of Vincit USA. Previously, he helped Vincit Finland to reach 350 employees and make it public on Nasdaq First North marketplace. After the IPO, Ville moved to California to start Vincit’s local subsidiary.
Ville and the company have been recognized by several notable institutions, including 5000 Fastest-Growing Companies in America List. In 2020, he led the company to rank top-50 on the FAST Company’s Best Workplaces for Innovators list.
Ville is a known public speaker and his leadership has been featured in several leading publications, including TechCrunch, Forbes, Inc. Magazine, and Entrepreneur.
Today we discuss:
- Why and how to build trust
- Concept of the CEO of the Day
Challenges today?
- title wave of people leaving your companies
- Don't want to work for people who don't trust them
- Not looking for dollars & sense anymore
- People want a culture that fits
- Let your people build the culture
Why is this important to the company?
- It builds trust
- We are at the end of us telling employees what to do
- Keeping employees happy, healthy and engaged
- Make the Inc 5000 list
- *** how this translates to business!
- Up 65% year on year growth over last year
How do we solve the problem?
- CEO for a day every month
- How to deploy in your organization
- Get everyone on board
- One person who will be the first CEO of the day
- Management team needs to step aside
- Open discussion agreeing to not get involved
- No approval needed from management
- It’s your call
- Decision based on what you feel the people need
- The Question: does the decision make the workplace better tomorrow than it is today?
- Value in engagement far outweighs the cost
- Goal: helps sales, marketing, operational, engineering
- Can be a very focused area of improvement
- Unlimited budget, everyone gets a turn, no one goes twice
Here’s how CEO of the Day works:
- Every month we select one employee to be a CEO for the Day.
- He will have an unlimited budget to improve our workplace.
- Whatever the CEO of the day decides, we all live with.
- We encourage discussion among colleagues, but I do not weigh in.
- The CEO will announce his decision in our monthly meeting.
- After sharing his decision, the CEO selects the next CEO of the Day.
- All employees will get their turn, but nobody goes twice.
Rick’s Nuggets
- What if someone (me) wants to buy a Ferrari?
Key Takeaways that the Audience can plug into their business today! (Value):
- Join the movement of companies making their employees CEO’s of the Day, and TRUSTING them to build a culture that FITS. Because when you do, you will see that BY TRUSTING your employees you will EARN their trust and LOYALTY in return. And with employees like that, there’s no STOPPING where your business can go.
Guest Links
LinkedIn: https://www.linkedin.com/in/vhouttu/
Company: https://www.linkedin.com/company/vincit-oyj/
LinkedIn: https://www.vincit.fi/en/
Twitter: https://twitter.com/Vincit_Plc
Facebook: https://www.facebook.com/VincitOyj
Instagram: https://www.instagram.com/vincit_plc/
YouTube: https://www.youtube.com/c/VincitFlix/featured
Medium: https://medium.com/vincit
GitHub: https://github.com/Vincit
Host Links:
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Company: https://www.stridesearch.com/
Podcast: https://www.hirepowerradio.com
Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
HireOS inquiry: rick@stridesearch.com
Thursday Mar 24, 2022
Thursday Mar 24, 2022
Today I’d like to start with a question: What if you could 15x your company in 24 months?
We all understand that this is virtually impossible as a solopreneur. As delegation creates the space for growth.
It is very possible for you to 15x your business by dedicating yourself to becoming really good at hiring. This starts with changing your attitude. “I hate hiring”, or “I’m not good at hiring” or “I'll delegate this to someone else” will not get you where you want to go. It also sets you and your team up for failure.
Today is your wake-up call to embrace getting really good at hiring.
Because the lifeblood of Your business is WHO you hire.
Guest:
Johnny Robinson is owner of Orange Window Cleaning & Mary & A Mop (Maid Service).
During his freshman year of college, Johnny and his best friend Sergio started a window cleaning company by going door to door to small mom and pop businesses. As they continued to pound the pavement, the business started to grow through word of mouth. They started to see the potential for an actual business by building a great reputation, and doubling down on digital marketing.
Fast forward to today, Orange Window Cleaning has AT LEAST doubled every year since starting the business. One key component to this rapid growth has been hiring for performance.
Today we discuss:
- Why it is important change your relationship with hiring
Hiring Story
Johnny’s Story - employee doing cocaine at the customer's house. Left residue in the bathroom. 2 months of problems ignored. Operated out to the scarcity mindset and kept them. Confronted and they wouldn’t own up to it. The customer sent pictures. Fired them on the spot.
Shifted mindset- take hiring process more seriously
Challenges today?
- Running off emotion over kpi’s
- Hate hiring!
- Hiring whoever/ too fast
- Desperate for people
- Hiring family or friends
- Keeping people too long
Why is this important to the company?
- Hiring is hard
- Hard to see the problems when you are in the trenches
- Treat hiring like marketing-
- Keep the funnel full when you run into problems
Rick’s Nuggets:
- Don't hate hiring if you are good at it
- Tell yourself- I’m Awesome at hiring
- The lifeblood of your business is who you hire
How do we solve the problem?
- Listen to podcasts related to industry
- Home Service Expert
- Stop taking referrals from the wrong people (c- players)
- Hired 2 people from one underperformer
- Vetting with pre-qualification questions tied to core values
- Situational questions
- Hired one of their best people this way
- Always be hiring
- Funnel full of applicants
- Run ads - like sales
- Appointment setter (vetting) and Interviewer -closer
- Performance based pay structure
- Incentive based- review bonus, upsell bonus,
- Commission - selling a neighbor
- Hourly was killing morale
- rewarded for hard work
Rick’s Nuggets:
- Hire power radio??
- Document & Practice
- Treat like your pitch deck
- Internalize and teach
- Discovery call
Key Takeaways that the Audience can plug into their business today! (Value):
- Performance based pay structure - making sure our employees were aligned with the companies goals - growth
- ABH - Always be hiring
- Join a peer group - EO
Guest Links:
- LinkedIn: https://www.linkedin.com/in/johnny-robinson-a2b632120/
- Company: https://orangewindowcleaning.com/
- LinkedIn: https://www.linkedin.com/company/orange-window-cleaning/
- Instagram: https://www.instagram.com/orange_windowcleaning/
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
- Company: https://www.stridesearch.com/
- Podcast: https://www.hirepowerradio.com
- Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
- HireOS inquiry: rick@stridesearch.com
Show Sponsor:
- Criteria Corp: https://www.criteriacorp.com/
Thursday Mar 17, 2022
Thursday Mar 17, 2022
How does one evaluate a subject matter expert when you have limited knowledge or expertise in that discipline?
Most individual technical/skills based interviews last about an hour. Where time is wasted quizzing on subject matter that may or may not be relevant to the actual role itself. Scratching the surface on the level of depth that is brought to the table.
Consider another option. What I like to call a “working session”.
Invite the person to collaborate on a real problem that is relevant to the opportunity. This gives you unbridled insight into how a person thinks, communicates and solves problems within the context of real life.
This allows you to really drill down to gain evidence to support the hiring decision either way.
Today we’re going to discuss:
- Why should I care about a working session
- How to structure and execute a working session/ skills interview in your company
Challenge today?
- Skills not matching up to what someone claimed (faker)
- Or... Claimed to be able to handle more than capable (over exaggerator)
- Or… Just here for the perks & paycheck (freeloader)
- What's happening?
- Hiring Maintainers for builder or improver roles
- Testing
- Outdated concepts - learned in college
- Focusing on irreverent problems
- How many quarters can fit in a VW van
- Smart is good, smart with people is much better
- Going too shallow
- Not knowing what to ask
- Not digging deeper to discover the truth
Why is this important to the company?
- Too shallow conceals the truth
- Smart doesn't ensure success
- Relevant skills give evidence of alignment
How do we solve the problem?
- Build Interview Structure
- Only need one technical/skills based interview
- Timing
- 2 hours- ½ day
- Pay for their time (optional)
- Who’s involved?
- Co-workers, direct team, anyone in close interaction
- Define the problem to be solved
- A current problem that needs to be solved (reason to compensate $)
- 3 components (key hires)
- Goals review- understand expectations of KPI’s
- Data or Gap Analysis- how does the candidate interpret data/requirements/etc
- Collaboration- Review the details of the problem. Work to solve!
- Example
- Goals review - (5 minutes max)
- Data Analysis / Gap Analysis - (10 minutes max)
- Marketing Plan & Strategy (1: 45 minutes)
- Let’s discuss the marketing plan starting with what you feel is the best strategy
- Really try to dig into the "Why" How would you bring this plan to life? Based on what you know, what would be your recommendations for reaching the goals? Why? What other angles can we take? What would be the priority? Why?
- Preparation for Candidate & Team
- Candidate
- Let them prepare. Send details in advance
- Set expectations and discuss next steps
- Team
- Coach to be open minded and bias free
- Ignore opinions, praise evidence
- Work true - how they act daily
- Execute to core values
- Everyone should act as to the standards of the company values
Key Takeaways -Value:
- Build a working session for each role. Becomes really easy when you get used to doing it.
- Prepare the candidate for success
- Team collaboration & buy in based on evidence not “uncertain feelings” - bias
Host Links:
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Company: https://www.stridesearch.com/ Podcast: https://www.stridesearch.com/hire-power-radio Authored: Healing Career Wounds (Amazon) https://www.amazon.com/dp/B094TL14CD/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 HireOS inquiry: rick@stridesearch.com
This show is proudly sponsored by Criteria Corp: https://www.criteriacorp.com/
Thursday Feb 17, 2022
Thursday Feb 17, 2022
When time is of the essence and work needs to be executed, we often forego formalities and hop right into execution. Hiring a contractor or friend to help you with the work.
This was the case with my friend Pat (name changed) who paid a friend to build a proprietary software product for her company. A lot of problems came up in the process and the relationship was terminated. Pat wanted the IP to finish the product but there was no formal agreement in place and Pat did not own the IP.
Long story short, the relationship went south and it ended up in litigation. The end result was an additional 7 figure payout to obtain the rights to the code so the company could finish & release the product. A very costly encounter for Pat that would have been circumvented with a written agreement.
Today we discuss:
- Why your IP needs to be protected before you hire
- How to best protect it with anyone who touches your product
Challenge today?
- Is your IP protected
- Freelancing platform
- Software / product Development contractors
- Website development
- Video creation
- Training manuals/courses
Why is this important to the company?
- Becomes a problem when…
- Changing the terms of the agreement (product development)
- Not having rights to the video content you paid for
Rick’s Nuggets
- Employment/ Co-Founder Agreements
- What happens when someone leaves
- Who owns what? Messy & difficult
- Without an operating agreement:
- You don't own and may have a non exclusive right to the IP
How do we solve the problem?
- Get this in place BEFORE you pay anyone!!!
- Components that protect you
- Outline the role/position
- Work for hire
- Fiver not protected
- CIAA
- Indicate when the relationship concludes
- Indicate that their role is either an employee or an independent contractor
- If they are employee, indicate the extent they can make decisions for the company or represent the company (or not), information they keep confidential, non-competes, etc.
- If they are an independent contractor, indicate that they are not an employee of the company, do not represent or make decisions on behalf of the company, the company doesn’t pay their insurance or taxes, they are a separate legal entity, shorter term arrangement, you don’t exert control of the contractor, etc.
- * Duty to assign the rights to you
- Whether they are an employee or an independent contractor, make sure to include a clause indicating that they have a duty to assign any materials, work product, patents, trademarks, copyrights, and so forth that they created. If they are an employee this includes any work product created during their employment and using any information or assets of the company. If they are an independent contractor, this includes any work product and intellectual property created while the independent contractor is working on the project.
- Whether they are an employee or an independent contractor, make sure to include a clause indicating that they have a duty to assign any materials, work product, patents, trademarks, copyrights, and so forth that they created. If they are an employee this includes any work product created during their employment and using any information or assets of the company. If they are an independent contractor, this includes any work product and intellectual property created while the independent contractor is working on the project.
- Exclusive rights
- To the extent that the employee or contractor maintains any rights to the intellectual property or other works, they give the business an exclusive license to the IP/works free of charge
Rick’s Nuggets
- Expectation Alignment
- Values Aligned (employee/founder)
- Clearly defined expectations
- timelines and deliverables
- Formal Service Agreement
Key Takeaways that the Audience can plug into their business today! -Value:
- Get agreements in place
- Know what the agreements cover
- Review/update the agreements periodically so make sure they still cover what you are doing
Guest Links:
LinkedIn: https://www.linkedin.com/in/millerip/
Company: https://milleripl.com/
LinkedIn: https://www.linkedin.com/company/miller-ip-law/
Host Links:
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Company: https://www.stridesearch.com/
Podcast: https://www.hirepowerradio.com
Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
HireOS inquiry: rick@stridesearch.com
Show Sponsor:
Criteria Corp: https://www.criteriacorp.com/
Thursday Feb 10, 2022
What Really Matters in Employee Branding Today with Bryan Adams of Ph.Creative
Thursday Feb 10, 2022
Thursday Feb 10, 2022
Those of you who have listened to the show, know that I am no big fan of “employer branding” because I believe it is generic and unrealistic. Often selling an image of unicorns & rainbows topped off with free lunch.
To me, job advertisements feel like the car dealer who advertises a low price just to get you in the door only to sell you a lemon at the end of the day.
We all understand that every company has its challenges. So why not paint an accurate picture of what the company REALLY is once you start working there?
Simply sharing the good, bad & the ugly of your company is the first step to eliminating bad hires. It attracts the right people, repels those who don’t align with the company values and eliminates the surprises that cause people to question their decision to join your company.
Today we discuss:
- Employer branding: why & when
- How to brand in the most effective way
Challenge today?
- Employer branding:
- Marketing and branding are not the same thing
- Purpose to employer brand strategy is different than consumer brand strategy
- Talent was the commodity and technology was differentiator
- That has switched
- People leaving companies in droves
- Not connecting with the right people
- Differentiation and purpose
- Career decision is transactional
- Operating tactically
Why is this important to the company?
- C-suite are talking about employer branding
- Approach without strategy causes more problems than it solves
Rick’s Nuggets
- Employer branding is strictly a top of funnel activity
- Convinced ourselves that EVERYONE need to be attracted to the brand
- Does nothing to ensure that the right person is being hired
- Top of funnel is a vanity metric
How do we solve the problem?
- Understand the organization
- Gaps are?
- Foundation of the culture
- What the people strategy needs to align to
- Culture you have rather than the culture you need
- Strategy
- Reputation (what & why)
- Specific & tangible that aligns with the business
- Career catalyst (career path) , culture (sense of belonging, great place to work) & citizenship (impact you have on society, doing good)
- Expectation (how)
- Give & Get
- What the organization wants & needs in return
- Comfortable with what you have to give
- Adds more value, more authentic enables greater appreciation
- Uncover a clear proposition
- Things that repel most people attract the right people!
- Polarize your audience
- Reputation (what & why)
- Experience
- Validate the claim & the experience
- Navy seals- Hell week. It has a specific reason in the experience
- Employee experience is more important than candidate experience
- Know exactly where to spend your time & resource
- Job Advertisement
- Story right
- Needs to be a true preview on what to expect
- What keeps people
- “Dissuade people not to join” and you couldn't lie, what would you say?
Rick’s Nuggets
- Only need to see one person to fill one role
- Less candidate flow is the new badge of honor!
Key Takeaways that the Audience can plug into their business today! -Value:
- Get specific - Be clear on the talent you need to grow your company and what it takes to really thrive. This helps define the reputation you need as an employer and the proposition you have to offer to make it all worthwhile.
- Show Vulnerability - Tell a refreshingly honest story of where you are, where you’re going, what’s missing and left to build .. show people a very real picture where they can add value and find purpose in their work.
- Own the truth - Include the harsh realities and adversities of your employee experience - 99% of people may run for the hills, but the 1% of people who lean in will likely be the best candidates & employees for your company. Plus it’ll save you a ton of admin and distraction from a blizzard of unqualified candidates.
- Finally word :- this strategic view of building and defining culture with a simple employer brand can never come too soon. Do it immediately. It’s easy, free and can make all the difference especially within a scrappy startup
Guest Links
LinkedIn: https://www.linkedin.com/in/bryanadams1/
Company: https://www.ph-creative.com/
LinkedIn: https://www.linkedin.com/company/ph.creative/
Twitter: https://twitter.com/phcreative
Facebook: https://www.facebook.com/Ph.Headquarters
Instagram: https://www.instagram.com/ph.creativelife/
YouTube: https://www.youtube.com/user/PhCreativeVideo
Host Links
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Company: https://www.stridesearch.com/ Podcast: https://www.hirepowerradio.com
Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
HireOS inquiry: rick@stridesearch.com Show
Sponsor: Criteria Corp: https://www.criteriacorp.com/
Thursday Jan 20, 2022
Thursday Jan 20, 2022
Sourcing talented people is a HUGE challenge right now. Over 38 million people quit their jobs in 2021. And a lot of them are not coming back.
Then we have the divide over pandemic policies that has driven people away from corporate America. Making it more difficult to retain good people.
But sourcing is not the biggest challenge in today’s hiring landscape. Engagement is. It is important that we utilize every viable avenue (ie: boards, postings & direct recruiting) with the objective of just starting intentional conversations. By intentional, I mean, not selling. But understanding the desires of the person first… Because It's not about you. Intentional conversations lead to engagement. Engagement leads to the hire!
About the Guest: Kelly Robinson, CEO of RedDotMedia
Kelly founded Broadbean.com Inc 2001, which was acquired by CareerBuilder in 2014. Now he leads RedDot Media, a recruitment advertising agency with a particular skill in programmatic advertising campaigns.
Kelly has spent the last 25 years in recruitment and recruitment technology, during which time he has grown, integrated, bought, and sold businesses in both the UK and US. Kelly is the goto industry expert in all things job posting
Today we discuss:
- The current job posting landscape
- How to best utilize the tools available to maximize your hiring outcome
Challenge today?
- Everyone is having a staffing crisis
- Not about the job posting.
- It is about making a connection
- 14k recruiter jobs got added Friday!
- 100% more jobs available,
- 3 % of the workforce has just … quit in just one month!
- Meaningful work!
Rick’s Nuggets
- Structure is winning over $$
- What no one is talking about
- vaccination policy of the company
How do we solve the problem?
- Posting
- Depends on the position
- Indeed
- Ziprecruiter
- Linkedin-sourcing/outreach
- Sales people, marketing, recruiters
- Dice, Angel list
- Write a great ad
- Nothing’s Free - It’s all paid
- Algorithm distributes jobs equally
- PPC has gone away. Can't define what you pay per click
- Need to spend at least $250
- Should translate to 10 applications
Rick’s Nuggets
- Active Reach Out!
- 1 hour a week
- Discovery call- where the magic happens
- Buy in/opt out
- Referrals - HUGE VALUE
Key Takeaways that the Audience can plug into their business today! -Value:
- Yesterdays ideas dont work today
- Cant do things cheeper
Guest Links:
LinkedIn https://www.linkedin.com/in/kellyjrobinson/
Company: https://reddotmedia.co/
LinkedIn: https://www.linkedin.com/company/reddotmedia/
Facebook: https://www.facebook.com/reddotmedia.co
Twitter: https://twitter.com/kellyjrobinson
Host Links:
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Company: https://www.stridesearch.com/
Podcast: https://www.hirepowerradio.com
Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
HireOS inquiry: rick@stridesearch.com
Show Sponsor: Criteria Corp: https://www.criteriacorp.com/
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
We are neck-deep into a highly competitive job seeker’s market. What this means is that the feeding frenzy for talent has created a perfect storm for people to ask for a lot… and get it. The interview process has been plagued with bait and switch tactics, ridiculous compensation renegotiations (after the offer has been accepted), and outright ghosting once an offer is accepted.
The root of the issue is the transactional way your interview is being run. Evolving your phone screen into an in-depth “Discovery Call” is the first step to eliminate the huge time sink that results in a turned-down offer.
Today we are going to discuss the pivot that must take place in your hiring practice to align with what people really want. And it all starts with your first interaction.
Today we discuss:
- The changes in candidate attitude and positioning
- How to eliminate the frustration & engage people at a more human level
- Approach evolution
- Here's what I am hearing from a lot of entrepreneurs
- A lot of dishonesty
- People are being unreasonable when it comes to their demands
Challenge today?
- People are lying on phone screens
- Not showing up for interviews
- people asking for ridiculous stuff
- Problem:
- We still approach people with an “About us first”
- Educational approach with selling
- Needs to be done at the end of the phone screen
- Practice of not negotiating
- Negotiating mitigated when people want it
Why is this important to the company?
- Losing great talent
- It keeps you awake at night
Rick’s Nuggets
- I believe that a lot of the challenges are coming from two places:
- Speed
- Not taking the time to understand before selling
- Need
- Need to get this filled / off my plate
- Speed
How do we solve the problem?
- Your phone screen (aka: discovery call) sets the tone for the relationship
- If your transactional, expect that from the relationship
- If your adding value, expect that from the relationship
- Adding value:
- Seek to understand a person’s WHY (Career Wounds)
- What's broken in their career that you can fix
- What does this person want? (besides a job)
- Environment in which they will thrive
- Can they make an impact?
- Past performance is a key indicator of future performance
- Do they align with your opportunity?
- Where do they fit, where they do NOT fit
- How you solve their career wounds
- Let them connect the dots for you
- Seek to understand a person’s WHY (Career Wounds)
Host Links:
LinkedIn: https://lnkd.in/dEWWWEq
Company: https://lnkd.in/dG5aMUxY
Podcast: https://lnkd.in/gyG9YDuD
Authored: "Healing Career Wounds" https://amzn.to/3tGbtre
HireOS inquiry: rick@stridesearch.com
Show Sponsor: Criteria Corp: https://lnkd.in/g8YbdsH
Thursday Oct 14, 2021
Hiring Your First 10 People with Jeremy Parker of Swag.com
Thursday Oct 14, 2021
Thursday Oct 14, 2021
Growing your company from 2 to 10 people is the most critical time in your company's life cycle. The reason for this is every single hire that is made can make or break the company.
Every founder I meet has a story of “we hired a person that we thought was going to be a rockstar and it turned out to be a disaster”.
So where do things go wrong when a bad hire is made?
The interview was run from a position of need; where we focus on selling the opportunity. So excited to get this new rockstar on board that we totally forget to take the time to understand if the person aligns with the values of the organization.
The good news is there is a solution to avoid these sometimes deadly mistakes and it just requires structure and developing your listening muscle.
Our guest today: Jeremy Parker, Co-Founder and CEO of Swag.com
Swag.com is the best place for companies to buy and distribute quality swag that people will actually want to keep. We work with 5,000+ companies including Facebook, Google, Amazon, Netflix, Spotify and Tik Tok.
Jeremy was named to Crain's NY 40 under 40 (Class of 2020) and Swag is #218 on the Inc 500 (2020) and #368 (2021)- Fastest growing private companies
Today we discuss:
- The importance of the first 10 hires
- Process to avoid making the wrong hire
Challenge today?
- Hiring for the resume
- People who have done it in the past
- Not about the skills but the culture
- One bad hire can destroy a business
Why is this important to the company?
Story: First 2 years just the founders. Then scaled quickly to 14 people
- Who you hire in the early days is super important. Need to be the right fit, for the right time. They could be a great person and extremely talented but if they are not the right fit for the time it can go sideways.
- Up to 70 people now and everyone is ability is important, skills not as important, as culture
How do we solve the problem?
- Stop micromanaging
- Guide & teach & trust that people will get it
- Allow people who are hiring to do the job
- Right mentality & Right focus (embracing failure)
- Failure is ok
- Embrace it!
- 4 rounds of interviews
- First meet with Department Head. If that goes well, meet with someone who is currently in that same position in the company, to make sure they feel this person can do the job well.
- If that goes well, meet with the COO,
- if that goes well, meet with CEO.
- If the candidate gets through all rounds and everyone feels they could be a good fit, we get at least two reference checks. Someone who they worked under and someone who they worked alongside.
Rick’s Nuggets
- Evaluate everyone around your values
Key Takeaways -Value:
- Being ok with failure! Nothing can go wrong when you are ok with it. Failure will get you where you need to go.
Guest Links:
LinkedIn: https://www.linkedin.com/in/jeremyianparker/
Company: https://swag.com/
LinkedIn: https://www.linkedin.com/company/swag.com/
Twitter:https://twitter.com/promotewithswag?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Facebook: https://www.facebook.com/promotewithswag/
Instagram: https://www.instagram.com/swagdotcom/?fbclid=IwAR1TnFCOQ8kv-chtsiP5wKexliw55YISu2rESPCLGUu86tEynikmspBy9xc
This show is proudly sponsored by Criteria Corp
Thursday Oct 07, 2021
Thursday Oct 07, 2021
4 Million Americans quit their jobs in July of 2021 , according to the U.S. Bureau of Labor Statistics. What this means is that you have a tremendous opportunity to upgrade your talent base in your organization.
The pandemic has magnified people’s career wounds in a way that every business will be impacted.
While many reasons are given as to the cause of this mass exodus, the root of the fall out is that the people leaving are no longer in alignment with the company’s values.
Value alignment is now more critical than ever to attract and hire people. Because when people align with the actual company values, they find meaning & discover their purpose.
And their purpose is far more important to them than your profits.
Today is a special episode due to the massive number of requests from our audience about this little problem called the great resignation
We discuss:
- Why it is critical to own your company values
- How to prosper in Hiring - TODAY!
Challenge today?
- My people are getting poached!
- We have come to a point where people want meaning & purpose in their lives.
- Perks, compensation & benefits no longer matter
- People are questioning their “why”
- Imbalance
- Stress & heartache
- More flexibility is not the real issue
- Inc Article https://www.inc.com/jessica-stillman/great-resignation-work-meaning-esther-perel.html
- Demonstrating meaning & the company cares about them as “human beings”
Why is this important to the company?
- Who’s leaving?
- Mid- career employees have the highest resignation rates! (30-45)
- You are positioned to heal a person's career wounds.
- When you align with values and provide a solution to heal, both parties WIN
- People are expecting win-win relationships with their employers
- The Great Opportunity!
- Easiest time in history to engage A-Players!
- Raise the performance bar in your organization
4 Steps to Win-Win Talent in this Great Resignation
Get solid on your Values
- Key to attracting top performers
- Who you are
- how you lead
- how people act
Understand your Recruiting Process
- Recruiting is how you identify people & get people to talk to you.
- Just because you recruited someone great, doesn't mean you should hire them
- Or that they will even accept your job offer
- What is working today
- Target and Contact & Reconnect
- Do not sell, listen
Understand your Hiring Process
- Start with an in depth Discovery call (phone screen)
- Does this person’s desires align with the company (correctly positioned)
- Not skills
- Vision for the environment in which they will excel
- Timed & structured Interview
- Values alignment first
- Skills second (working session)
- Nurture a proactive flow - allow the person to have a voice in what happens next
- What would you like to do next?
Heal the Career Wound
- Growth, Content of work, Management
- Value Alignment
- Progression, learning, flexibility
- If you cannot provide a path to the individual, don't hire
- Someone else will thrive in the role
- You will be just a paycheck (if the person joins)
Key Takeaways -Value:
- The “Great Resignation” is real and you need to be capitalizing on the opportunity that has been presented to us!
- Get tight on the company values… They are the key to a successful hire
- Don't confuse a recruiting process as a hiring process. They are two separate activities.
Rick's Links:
LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Company: https://www.stridesearch.com/
Podcast: https://www.stridesearch.com/hire-power-radio
Book: Healing Career Wounds - https://www.amazon.com/Healing-Career-Wounds-Ridiculously-Successful/dp/173580360X
This show is proudly sponsored by Criteria Corp: https://www.criteriacorp.com/
Thursday Sep 23, 2021
How to Stop Sucking at Hiring Sales People with Joseph Fung of Uvaro
Thursday Sep 23, 2021
Thursday Sep 23, 2021
Hire slow, fire fast is a motto we have all heard as startup founders. It makes logical sense but what really happens is quite the opposite. As entrepreneurs we shift into panic mode when we have a need and move quickly to fill the role. Completely missing all the evidence that this person will be a bad hire.
Once the person is in the seat, the dread of having to refill a role often leads to concessions made to the detriment of the business.
Hiring Slow means investing the time to really make sure the person will be a strong hire. Therefore there should be no need to fire fast. Especially if you really understand who the person is and gain evidence of the value they add to the company.
Think of each person you hire as being worth $2 million dollars to the company. Changes your perspective, right?
A lot more care and a higher talent bar would be prioritized over just “filling the seat”.
Our guest today: Joseph Fung, Founder & CEO of Uvaro
A tech sales career accelerator, and of Kiite, a sales enablement platform purpose-built to provide sales teams with the information they need when they need it. Joseph’s a repeat Founder & CEO, and with multiple successful exits, and speaks frequently on the topics of sales leadership, diversity, and corporate social responsibility.
Joseph is an expert in sales, startups and building scalable culture.
Today we discuss:
- Our mentality around hiring sales people
- How to effectively attract & hire high performers
Challenge today?
- Hiring for software skills rather than problem solving skills
- No internal training- want someone who already doing what you need done
- Rely on stereotypes and gut
- Need people who can speak to a bigger variety of customers
Why is this important to the company?
- Fix the problem, you can triple the production of 1st year sales reps
- 8 months to ramp, average sales rep only achieves 60% of quota
- Ramp in ⅓ time and drive production to 80% - Training
- Churn & burn kills morale
- Cash costs are immense on the back end
How do we solve the problem and hire the strongest people every time?
- Throw out your job description
- Translate ideal customer to sales job description
- Ideal Customer Profile- go granular
- Choosing what & who to hire
- Invest in Revops & sales enablement
- 50:1 ratio Rep to SE is a start => move to 20:1
- Mindset
- Treating the organization with respect
- Thinking is you solve the problem by hiring more people
- Interview
- Culture fit interview - “Is this someone I want to have a beer with?” not
- Turn it into a behavioral interview - what behaviors demonstrate values alignment
Rick’s Nuggets
- Performance metrics are most critical component today for job descriptions today
- Accountability up front
- Understanding a person’s positioning
- Transactional Sale VS. Enterprise/Solutions Sale
- Resources available
- Builder, Improver, Maintainer
- Uncovering the impact that has been made in their current/former position
- Save time, increase revenue
Key Takeaways -Value:
- Throw out your job description . Copying others is just propagating bad habits
- Stop asking people to sell like the founders - it won’t work
- Re-think your culture fit interviews...write behavioral questions
Guest Links
LinkedIn: https://www.linkedin.com/in/josephfung/
Twitter: https://twitter.com/josephfung
Instagram: https://www.instagram.com/josephfung/
Company: https://uvaro.com/
LinkedIn: https://www.linkedin.com/school/uvarolife/
Twitter: https://twitter.com/uvarolife
Facebook: https://www.facebook.com/uvaro.life
Instagram: https://www.instagram.com/uvaro.life/
YouTube: https://www.youtube.com/uvaro
This show is proudly sponsored by Criteria Corp: https://www.criteriacorp.com/
Thursday Jun 03, 2021
Your Strongest Hire is Gone in 8 Seconds with Henna Pryor of Pryority Group
Thursday Jun 03, 2021
Thursday Jun 03, 2021
You’re hiring and just are not seeing the quality flow of people responding to your job ads. A bit frustrated, you decide to launch an email/LinkedIn campaign targeting people from your competitors. You identify the people you want to talk to and start sending messages. Hopeful that you’ll draw in the strongest talent.
But the response is underwhelming at best. Why?
Because no one cares about your company, your job or you until you can demonstrate the value of “what’s in it for me?”. The selfish way you message is the #1 reason you fail to gain a positive response. Start with a person’s pain first, then you'll gain their attention.
Our guest today: Henna Pryor, President & Executive Coach for Pryority Group
After an explosive 14-year recruitment career working with top performers, growing managers, and C-suite leaders, Henna founded Pryority Group to realize a vision that access to coaching and development is the most important asset to any individual’s continued growth.
Henna prides herself on an "empathetic but no-nonsense" approach and has been recognized quickly as a secret weapon of companies ranging from fast-growing startups to Fortune 500. She has a dual specialty in working with high-achieving women and measurably improving the performance of sales teams and growing start-up businesses through her in-demand sales messaging training programs and strategic coaching.
Today we discuss:
- Why no one cares about your messaging today
- How to structure your digital communications to gain a positive response
Challenge today?
Reaching out to candidates digitally in a noisy marketplace - getting their attention and keeping it.
Problem:
- Peoples attention span is about 8 seconds in digital communication (goldfish)
- Initial outreach is usually operating from middle school English class writing techniques
- Subject line kills you (great opportunity)
- The spotlight is in the wrong spot. People start by talking about themselves right out of the gate. People don’t want to hear about you right away. They want to be the hero of their sales message first.
- People are motivated by
- Love
- Hate
- Fear of
- Vanity
- Pride
- Longing for
Why is this important to the company?
- Even in digital communication, people buy on emotion.
- People get 121 emails a day- most of which are deleted or ignored
- Most leaders have not been taught sales writing
Rick’s Nuggets
- Pain, desire, impact
How do we solve the problem?
- Subject Line
- Must induce curiosity
- Ie: You wouldn’t believe how we do this,
- Confidential mysterious confession- top open
- “That was a huge fail”
- What's something special? What’s something you want to get away from?
- The Content
- You Perspective (“I get you, I understand where you’re coming from, I relate”
- Here’s why it might be worth chatting with me for a few minutes (features + benefits, ideally at least 3)
- Call to action
- Very clear
- Low pressure, low commitment
Rick’s Nuggets
- Strike a nerve by identifying their pain
- Be specific (growth, management, work content)
- Desired outcome by alleviating the pain
- Performance Metrics (Impact they will make)
- How’s my telepathy?
Opener
- You have been eagerly anticipating my email, but I just received your telepathic message so I apologize for taking so long to get back to you ;-).
Acknowledge the Pain
- I understand you are pretty good at your job but your talents in XXXX (personalize) may be a bit underappreciated (or underutilized, under-challenged, over-managed) in your current role.
Key Takeaways -Value:
- Attention is a currency. You might have the best opportunity with the biggest runway, but none of it matters if you don’t have a rock solid digital communication strategy to catch the attention of the right people to engage the conversation further.
- Your value proposition alone isn’t enough to attract a good candidate in this marketplace. You need to express in your outreach that you understand THEM, and then walk them through the benefits that will make your message compelling enough to want to continue the conversation.
- Using the framework shared will give you a much more compelling message to attract the candidate and give you a much better chance of starting conversations with the top passive talent as well, not just the active talent.
Guest Links:
Henna Pryor: LinkedIn www.linkedin.com/in/hennapryor
Company: Pryority Group Facebook Instagram
This show is proudly sponsored by Criteria Crop
Thursday Apr 15, 2021
Thursday Apr 15, 2021
It’s no secret that I feel that employer branding is bullshit. Mostly because it is focused on perks and selling a “utopian” environment that is not what the company really is at all.
Messaging is focused on being the greatest place to work. But we all know that if you are a small to mid sized business, you are at best, a “hot mess”.
Clarity in who you REALLY are as an organization is the one thing that will propel your business forward and attract the strongest people to your company.
Our guest today: Eric Morley, Co-Founder & COO for Blue C Advertising
Eric has been helping companies across both B2B and B2C segments create brand strategies, campaign development, strategic design, content creation, and digital marketing strategies with a goal of outperforming the competition.
Eric and the Blue C team have been honored to work with some truly innovative and impactful brands that keep them constantly pushing and evolving their exclusive BrandPWR Platform.
Today we discuss:
- The truth about what branding is
- The elements for a true branding initiative
According to Wikipedia: Employer brand describes an employer's reputation as a place to work, and their employee value proposition
- EVP-a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization
Challenge today?
- Not having your messaging down
- Retooling messaging for a covid friendly world
- The world has changed in the last year
- Equally important to communicate to your customers as well has your future employees
Why is this important to the company?
- A players have seen it all before and can smell a skunk a mile away
- Laser focused messaging creates massive clarity
- Sales side, it affects revenue
- Employees- will view you as the same as…. Just getting by
Rick’s Nuggets
- Branding is not perks, puffing your chest (ego) or the product
- Today’s employer branding focus on transactional components
- Not about “what’s in it for me”
How do we solve the problem?
A 360 degree process- brand clarity
- Discovery
- Pull everything apart
- Question
- Verbal Messaging
-12 point process
- Vision
- Mission
- Positioning
- Brand pillars
- Brand promise
- Values
- Brand personality
- Voice & tone
- Mantra
- Tagline
- Visual Messaging- Recognition
- Website, social media, external marketing, inbound marketing
- Transcend from written to visual
Rick’s Nuggets
Pain
- Why
- Desire (what’s in it for you)
- Problems to be solved
- Performance metrics
Impact
- How you grow
Key Takeaways -Value:
- Strategy first - roadmap to the promise land
- Create laser focused messaging
- Massive clarity in the minds of your employees, future employees
Links
LinkedIn: https://www.linkedin.com/in/ericmorleybluec/
Websites: https://bluecusa.com/
Facebook: https://www.facebook.com/BlueCAdvertising/
Instagram: https://www.instagram.com/blue_c_usa/
This show is proudly sponsored by Criteria Crop: https://www.criteriacorp.com/
Friday Oct 16, 2020
Friday Oct 16, 2020
Consider the possibility that giving may be the answer that propels your business through challenging times.
There is nothing more alluring to talented people than a leader who finds cause to support. Especially when most businesses are hanging by a thread.
Today we are talking to four business leaders who are giving back to the community and experiencing tremendous engagement from those they serve.
Our guests today:
Charles Antis, Founder & CEO of Antis Roofing & Waterproofing
Eric Morley, Co-Founder & COO of Blue C. Creative Marketing Agency
Wendy Ellis, Strategic & Creative Partnerships at Meruelo Media - KLOS FM
Wing Lam, Owner of Wahoo’s Fish Tacos & Co-Founder of CA Love Drop
These Four business moguls came together in April of 2020, to start up a charity called California Love Drop. The California Love Drop delivers meals and treats to our well-deserving Front Line Heroes and community neighbors in need. In October 2020, California Love Drop celebrates their 100th Drop!
Today we discuss:
- The importance of finding a cause & giving now
- How to build giving into your culture to spur abundance
Now more than ever people need help. It is easy to forget this when so many of us are focused on keeping our businesses afloat.
With this uncertain business environment, your strongest talent is most likely “keeping their options open” so shouldn’t we be doing everything we can to keep them engaged and productive?
Challenge today?
- Thinking about giving when we are treading water
- Finding people that align
- Charity is the best way to find great people
- Giving philosophy
- Nothing going on so no excuse to not give
Why is this important to the company?
- Not afraid to try things and fail
- Time to do good
- Shine a light on good
- It becomes not about price but it is now about Value!
- Elevate yourself above your competition
Rick’s Nuggets
- Cause attracts winners (people who will thrive in your company)
- People desire more than a transactional relationship
How do we build cause into your company?
- Find a cause
- Alignment with your company that you hold a strong passion
- Doing something for your people that allows them to be proud of giving back
- Join it, promote it within your company
- Allow your people to own the success
- Become involved
- Participate consistently
- Make your story compelling
- Celebrate & Openly talk about your cause
Rick’s Nuggets
- Start with what is important to you and your team
- Hire for cause / culture alignment (passion to the cause)
- Build in a knockout question in your interview process related to uncovering evidence as to the real passion for the cause
Key Takeaways:
- Just say yes to helping people
- Continually show up
- Indirectly network to spur opportunity
Cause Links:
Hire Power + Working Wardrobes T-Shirt Fundraising
Today's episode made possible by Criteria Corp
#hirepowerradio #giveback #calovedrop #rebuildcareers #workingwardrobes #mixonesound
Thursday Sep 03, 2020
Your Local Hiring Market is Going to Disappear! Bradley Clark of RecTxt
Thursday Sep 03, 2020
Thursday Sep 03, 2020
Local hiring market is now gone! Guess what! Today, your best people will be hired outside your geographical location.
Our guest today: Bradley Clark, Co-Founder & Product Strategy of RecTxt
Bradley Clark, who is both a recruitment leader and an actual entrepreneur himself. He’s the Co-Founder of Rectxt, a text recruiting platform, and after a long consulting career working with organizations like Samsung R&D, Boeing Labs, Plenty of Fish, Best Buy, he’s now leading recruitment at Article.
Being on both the front line and talking to a number of companies and recruiters, with COVID and Work from anywhere - he’s seeing this rapidly emerging trend of where top local talent is getting scooped up from outside the market.
Today we are discussing:
- Why your local talent pool will continue to dry up
- How to counter this trend and give your company a competitive edge
Challenge today?
- Candidate experience is consumer behavior. People do have a lot of buying power right now. With remote, you are able to buy anywhere right now.
- Hiring local talent is now more competitive. Remote work will decimate your local hiring market. Already seeing it happen. Organizations say - work anywhere! Precedence to work anywhere led by tech giants.
Why is this important to the company?
- The best people in your local area, are going to be out of your market
- Transactional market/process will out bid you!
- Disrupt smaller markets
- Local discount is over
Rick’s Nuggets
- Work from home has opened the flood gates
Adjust your mindset and start adjusting your processes:
- Focus on growing your own talent
- Finding ways to build your own people
- Making them committed to you
- Rewards & recognition (your cool office, and office based perks are no longer valuable, mental health is important)
- Focus on Keeping them
- Engagement
- What the work looks like and the meaning of that work
- Flexibility & shift to output based
- Interview process as a promoter rather than a bouncer
- Mindshift change
- Rather than no… who do I say yes to?
- Speed & decisiveness
- Pre-interview process
- Understanding what the problem really is that they are trying to solve.
- What skills are needed to solve that problem
- Define what the person is really needed to do
- You need to be able to identify the “what and why”
- Interview process
- Focus on the “how & when”
- Selling the problem, how it is good for them
- Identify people that want to be a Big fish in a small pond
- Be decisive
- Communication
- Improve both the Speed of communication and keeping an open channel of communication. Get off email, this is why we created Rectxt.
Rick’s Nuggets
- Whats in it for me (not you) needs to be all you are con
Key Takeaways:
- Understand they’re no longer competing locally for top talent, so they’ll have to change to compete (business can’t be the same as always)
- Interview well with knowing what you want, then be decisive
- if/ when possible grow your own talent, then do everything you can to keep them
Guest Contact:
LinkedIn: Bradley Clark
Website: RecTxt
Thursday Jul 02, 2020
Thursday Jul 02, 2020
Marketing and hiring are far too often major failure points because they are started too late. The right time to start marketing is before you launch your product. Just as the right time to hire is before you feel the pain of needing the work to be done. It is never too soon to to proactively start your marketing or hiring process. The key to not failing is having the structure in place before you feel the pain!
Our guest today: Andrew Miller, CEO of GrowthExpertz
Andrew is a Startup Marketer who's been traveling the world working with early-stage companies. After driving growth for 3 multimillion-dollar startup exits, including a 500startups project in San Francisco, he founded GrowthExpertz.
Andrew's specialty lies in helping companies scale efficiently in the early-stages with both growth coaching and remote consultancy. He’s written for INC magazine, StartupGrind, and StartupNation. Andrew is also a prolific #DigitalNomad who in the last decade has visited, lived, and worked from over 70 countries.
Today we are discussing
- The right time to start marketing efforts
- How to kick off marketing for both product and people
When should a startup start marketing?
- Start marketing right now
- Pre launch, start building a strategy
- Landing pages, call to action
- Even still in stealth mode
- Coming soon, gathering prelaunch beta email list
Why is this important?
- Prioritize marketing too late
- Show investors that you have traction
- Do things that don't scale in the beginning
- Marketing drives your launch
- Launch with an email list
- Bootstrap marketing- drive organic traffic during the early stage of the business. Before launch
Rick’s Nuggets
- Marketing directly leads into hiring
How do we implement marketing & when?
- Online presence- marketing foundation
- Create landing pages, website,
- Social media pages
- Analytics
Start organic marketing
- Organic marketing channels
- PR - start creating relationships with podcast,
- Create content with call to action
- Build to 500 emails of beta testers & followers pre launch
Launch product
- Create press release, go live
Scale the marketing strategies that work
- Go into launch with traffic
- Be able to go into investors with relevant data
Rick’s Nuggets
- With hiring:
- Identify target hires
- Have conversations, network
- Gain buy in to win the hire
Key Takeaways:
- Prioritize foundational marketing early in the game
- Greenlight your organic marketing before the product launch
- Know your kpi’s, analytics
Guest Contact:
- GrowthExpertz - For Funded Startups
- Andrewstartups.com or Instagram - For Bootstrapped Startups
Thursday May 14, 2020
Thursday May 14, 2020
There is a flood of great talent on the market and the competition for those limited positions is heating up. With this rise in the talent pool the ability to properly access applications is a major challenge. The bar has been raised! Are you leaving good people on the table?
Our guest today: Shawn Sheikh, Co-Founder & Managing Partner of Pivot CMO
Shawn is a Silicon Valley & Beach serial entrepreneur and Y Combinator alumni. His specialty is helping companies scale from $0 to multi-millions in revenue, through both conventional paid acquisition and non-conventional growth hacks.
Apart from Pivot CMO, Shawn loves to work with founders to find creative ways to scale their businesses and owns and invests in a portfolio of small to medium sized businesses
Today we are discussing
- The challenges in a heavy applicant reply market
- How to effectively screen applicants to avoid false positives
What are the issues you are finding in screening applicants
- Quality
- Response rate
- Don't want to do the case study
Right Approach?
- Reply with application (google form)
Phone Screening
- Report to person call screen
Rick’s Input
- Job description- performance metrics and call to action
- CTA: 3 questions for submittal - to be completed for all applications
- Timing of the event…. ie: when to do a test
- Phone screen for Purpose
Current process that works
- Application process does work (cuts from 3k to 300)
- 20-30 people are qualified (phone screen)
- 75-80% show up for phone screen
- 6-8 to interview
- 1-2 to offer
Referrals- from employees
- 4 all hires
- One referral from a person they
Process
- Applicant review/application
- Phone screen -50% technical/ 50% fit
- Walk through assignment
- Test
- Interview
- Offer
Rick’s Nuggets
- Interview Structure & process tied to your Company values
- “What are you capable of achieving?”
- Make the call based on the person’s answers rather than the resume
Key Takeaways:
- Better screening questions during the process
- Addressing people’s needs before money
- Owning who you are!
Thursday May 07, 2020
IT Infrastructure in a Remote Work Environment with Greg Keller of JumpCloud
Thursday May 07, 2020
Thursday May 07, 2020
The remote work mandate is still proving to be challenging for a lot of companies. Work from home is here to stay and we have to embrace the changes - there’s more to it than just making sure your employees are getting the job done. Today we are discussing how to get your IT infrastructure dialed in to increase performance in your business.
Our guest today: Greg Keller, CTO of JumpCloud
Greg Keller is the Chief Technology Officer at JumpCloud. He was responsible for productizing and launching the company’s initial directory service product offering to market in 2014. Greg is a career product visionary and executive management leader with over two decades of product management, product marketing, and corporate development experience ranging from startups to global organizations.
Today we discuss
- The challenges of IT in our new ‘corporate’ normal
- Some of IT related Hiring challenges
- How you can get your company ahead of the curve
What are the IT challenges companies are facing right now?
- The brittle on prem It workforce is now forced to move to the cloud
- Security when outside the ‘brick and mortar’ offices
- For those that still *can* hire, interviewing and onboarding is challenging
IT challenges in the hiring process?
- Obvious - you’re not physically with them
- Video Interviewing
- Time demands required over Hangout/Zoom
- Panel, with follow up 1 on 1
- Typically done in 1 day in person
- COVID = smaller chunks over 2 or 3 days if needed
What IT structure needs to be in place?
- DIY
- A patchwork of tools and write own automation
- Access control- active directory
- Be able to manage remote machines
- Governess to maintain compliance- devices
- Remote to on prem servers (VPN)
- Get clients on the machines
- Jumpcloud - onboarding through productivity
- All in one access control software
Hiring process?
- Onboarding
- HR systems (bamboo, workday, etc)
- Manage access to systems relevant to your role
- Formats the computer direct from the vendor
Key Takeaways:
- For IT in the new normal: Think ‘forever remote’ - Consolidating vendors will be key, as will ensuring the tooling will provide an ability for the employee to have zero dependencies to a brick and mortar office.
- For hiring remotely: Think ‘Culture must shine through a Zoom meeting’ - Engineering managers and those responsible for engaging the candidate beyond ensuring their skills match or exceed the job need, must ensure they understand that employees motivations, behaviors, etc, in the context of not being physically near a team
- For the state of employee mental health: Think ‘We owe our workers latitude and empathy to balance their new realities’ - Two adults at home - screaming kids, at home schooling, work pressures all add up to a degraded and intense life experience. The place of employment should do its part to assist the employee with getting through this.
Thursday Mar 05, 2020
Building A Company On The Back Of The Gig Economy with Keith Ryu of Fountain
Thursday Mar 05, 2020
Thursday Mar 05, 2020
The grind of being a startup entrepreneur is riddled with rejection and heartache. It is often thought that you need the money before you can build your company… And that’s just not true!
The truth is there are so many ways to self fund when getting started and today we are dissecting a case study of how one company utilized the gig economy to fuel their company growth.
Today’s Quote:
"It's not the lack of resources that cause failure, it's the lack of resourcefulness that causes failure." - Tony Robbins
I’m Rick Girard and welcome to the Hire Power Radio Show. We help Entrepreneurs and hiring managers to avoid costly hiring mistakes by identifying a specific problem and providing proven solutions to enable you to WIN the right hire.
We share insights from top-performing rebel entrepreneurs, disruptors & industry experts.
Like our guest today: Keith Ryu, Founder & CEO of Fountain
Keith is quietly fueling the future of work. As CEO of Fountain, the Series A-backed hiring platform for hourly workers, the Forbes’ 30 under 30 member holds the keys to the secret engine powering the gig economy. Each month, Fountain processes nearly one million applicants and enables companies like Airbnb, Chick-fil-A, Uber, and Safeway to make over 130,000 hires. Keith initially funded fountain by capitalizing on the gig economy.
Today we are going to discuss
- Why utilizing the gig economy is a great option to get your company started
- How to fund your company through problem solving.
- Story of Fountain
How do you hire when you have no funding?
- Found a problem that customers had and started building solutions while funding the work
- Challenges with creative financing
- Creative hiring through upwork
Rick’s Input
- Project based bootstrapping solution
- Take on consulting projects
How were you able to build your company?
- Capitalized in 2 ways
- financed the company initially by selling services
- found backup engineers on upwork
- Found someone to hire. Brought in work through upwork and gave the work to their engineer to pay her
- Emailed people who raised money on techcrunch. Offering to provide solutions for their business.
Key Takeways
- Be resourceful - upwork, email lists, etc.
- Do the hardwork - be relentless
Thursday Jan 30, 2020
The Right Way to Advertise Your Jobs with Kelly Robinson of RedDot Media
Thursday Jan 30, 2020
Thursday Jan 30, 2020
Posting your jobs can be a very frustrating exercise. Especially when you receive little to no response. Or worse yet, you receive an onslaught of unqualified responses.
Today is all about how and where to post your jobs to attract the right people! So we are going to geek out on advertising and teach the right way to utilize postings in your recruitment strategy.
Today’s Quote:
“Advertising is an environmental striptease for a world of abundance.” - Marshall McLuhan
Our guest today: Kelly Robinson, CEO of RedDot Media
20 years on the staffing recruitment and recruiting technology.
RedDot media is a recruitment ad agency with a particular skill in programmatic advertising and helping companies socialize their jobs with our Paiger platform. Prioir to RedDot Media, Kelly founded Broadbean.com Inc 2001, which he sold to DMGT in 2008, launched in the US 2009, and lead the strategic acquisition by CareerBuilder in 2014.
Today we are going to discuss
- Why Job postings fail
- Different ways to advertise
- Steps to take to implement programmatic job advertising
Where do people fail while posting jobs?
- Spray & Pray
- Pay no attention to the content
- Not thinking about what the person really looks like
- What is an important Mindset?
- Treating people who apply the same as a direct recruit.
- People who apply are just open, not sold on your company
What are the different ways to advertise?
Post & Pray - what most do now!
- Programmatic advertising
- Rule based job posting
- Only paying for results
- Click bidding to get your jobs on the top of the listOnly paying for results
Rick’s input
-
- Need understanding of what needs to be accomplished
- Performance metrics
- Content rarely touches the individual (never answers “what’s in it for me”)
How to implement programmatic job advertising
- 3 ways to do
- Use an agency to do it
- Buy a system and DYI & hire someone who is dedicated to doing it.
- Effective in duration based advertising.
- Cost per view or cost per applicant
- Best for 20+ jobs per month
Steps to maximize your job posting
- 20 or less
- Java engineer
- One-offs- start with Indeed
- Zip recruiter is good because of their advertising
- 65 mil lookers a month
- Identify 2 of 5 skills and talk to them.
- Write a good job description
- Have a lot of conversations
How to maximize relevancy
- Job descriptions: Talking to about emotional factors
- Dependent on what and where you are looking for it
- Forget the application process.
- *treat people not like an application but like they are part of the conversation
Key Takeaways:
- And as Jim Collins said it’s the Genius of the AND versus the Tyranny of the OR. and embrace the "Genius of the AND.
- Writing job ads is a skill - get better at it, AND have fun with it.
- Understand and qualify your job description ****A good question is what is NOT getting done while you don’t have this person.
- Job Applications are people who have given you permission to have a conversation with them. Your job is to figure out together if they should quit their job and come work from you.
- It’s not all about saving money a 3,6% unemployment rate!
Thursday Jan 16, 2020
Thursday Jan 16, 2020
Making a strong hire starts with attracting the right people. Knowing who the right hire is the first step. But in order to attract the right people there needs to be a message that resonates with the individual and motivates them to respond.
Today we are talking about hacking your hiring through the use of communication profiles.
Today’s Quote:
"Hacking involves a different way of looking at problems that no one's thought of." - Walter O'Brien
CEO of Scorpion Computer Services and executive producer of the TV series Scorpion
I’m Rick Girard and welcome to the Hire Power Radio Show. Our mission is to help Entrepreneurs and hiring managers to avoid costly hiring mistakes by identifying a specific problem and provide proven solutions to enable you to WIN the right hire. We share insights from top-performing rebel entrepreneurs, disruptors & industry experts.
Like our guest today: Christopher Hadnagy, CEO of Social-Engineer, Inc.
Chris Hadnagy is a professional social engineer, author of 4 books, and keynote speaker. He’s the CEO of Social‐Engineer, LLC, a company who serves some of the globe’s largest organizations. Additionally, Chris provides free resources, including the world’s first Social Engineering Framework, via Social-Engineer.Org, and heads the Innocent Lives Foundation, a non-profit that unmasks anonymous child predators.
So Christopher knows hacking! Which makes Christopher a perfect expert for today’s topic.
Christopher, Welcome to the Hire Power Radio Show today!
Today we are going to discuss:
- Identifying the right person
- Crafting the right messaging to attract
- Logical steps to weed out the obvious
Problem
- Really bad hires!
- People look great on the surface
- Not showing up for work
- Quitting fast
Why am I having an issue getting good employees?
- *** realize how much time you spend on the back end when you hire with the wrong people
- Aftermath
- Lost over 100 hours and thousands of dollars
- Killed company morale
- Outline the type of person you want before you start interviewing
- Thinking about the work that needs to be accomplished
- Defining expectations up front
- Managing your own expectations- avoid unreasonable tasks
- Experience expected to have
Rick’s input
-
- Create messaging around the personality profile of a successful hire
- Pain, Desire & Impact
How do we fix it?
- Determine the best communications profile first
- Write the job description with keywords that attract the right people
- Describe the words and language to attract the right person.
- Detract the wrong people.
- Logic steps to weed out the obvious
- A list of questions to determine the right fit, video interview to whittle down to 3
- Give the disc test - confirm communication style
- Weed out the wrong cultural fit
- Confirm what is really needed with who the person is
How does one determine the right messaging?
- Disc profiling roles (general)
- D- management, leadership, - Aware D - understands how they communicate
- I- Sales, public speaking, Training
- S- HR, support role,
- C- Accounting, office management - detail & organization
Rick’s Nuggets:
- One size fits all messaging does not work
- Create messaging with a call to action to minimize
- Performance metrics attract the right people
- Plan and put process in place
Key Takeaways:
- Time invested in the prework saves thousands of dollars for the company
- Define what it is that a person must have
Thursday Nov 21, 2019
Thursday Nov 21, 2019
Telling a story is the quickest way to gain a person’s attention. The challenge in recruiting is telling a story that is compelling to the person you need to hire. And to top it off your story is just like everyone else and it is all about you!
What if we wrote each story differently than everyone else. Would we get better results? Damn right you will, and today my guest and I are out to prove it!
Today’s Quote:
"Storytelling is the essential human activity. The harder the situation, the more essential it is." - Tim O'Brien
Our guest today: Michael Goldberg, Founder & CEO of Hiring Transformed
Recruiting Strategist, Talent Finder, and Hiring Manager Whisperer all describe Michael who advises and coaches Talent Acquisition Leaders through roadblocks. The biggest obstacle is the ability of both recruiters and Hiring Managers to tell stories that are authentic and engaging. Michael also assists talent organizations with strategies to increase productivity, create strong recruiter/hiring manager partnerships, and lead change management initiatives.
Today we are going to cover
- The importance of storytelling in recruiting
- How to tell a better story and the framework for recruiting success
Why is storytelling important?
- Give me people now, make sure they are qualified and let’s just get them in the door and we will be able to close them.
- Don’t take the time to engage, just jump in and let’s go
- Don’t know how to kick off relationships.
- Jump right into it about the position
- Most people are not responded
People don’t respond to your messages... Why?
- Very overwhelming
- 4-5 times a day
- Information overload
- The same exact message
- Timing
- Area of interest
- Miss-targeting, misinformed
Rick’s Input
- Text, email, social feeds (paid media)
How do we do it?
- Start with a Story
- The story is told voice to voice!
- Humanize it
- Don’t run the story at 30,000 feet
- Capture their attention in a job posting or messaging
- Could be done as a video or as a blog
- Goal is to get to a phone call
Structure of the story
- Create the Hero- someone within the company
- A successful employee
- Should be a peer
- Makes it more relatable
- Mission or goal and share the obstacles are/were (targeting)
- Immediate and concrete to create rapport to create a connection
- “Have you been in a situation like this before?”
- Resolution (get over the obstacles & hit goals… or it didn’t work out, what would you do differently
- About showing, not just telling
- “Imaging yourself just completing X. You have worked with Sally and Joe and were able to overcome these major obstacles. You were able to deliver X with your team....Like selling a car “Imagine yourself behind the wheel of…”
Rick’s Nuggets
- The story should not be about you
- Try to make the person you are trying to recruit the hero
- Design the story to a specific pain that the person may have
- Make it relatable to that specific person
- Tool for crafting messaging
- Crystal Knows- messaging
Key Takeaways:
- Build trust through strategically crafted stories and will help recruiters differentiate themselves from others.
- Storytelling can take different forms depending on where the storyteller plans on sharing info. Videos, Blogs, & Social Media posts but videos prevail because it is the best way to create trust between the recruiter and the candidates.
- Storytelling should be told throughout the recruiting process. Not only by recruiters but by hiring managers and would-be peers
Thursday Sep 19, 2019
Thursday Sep 19, 2019
Today we are taking an honest look at your hiring record. Data does not lie!
The success or failure of your hiring is a direct result of your interview process. Everything from the messaging, the experience of the first contact through to the way the interview is conducted determines your hiring outcome. It is NOT money!!
A shift in mindset is needed to understand that people have options and your company is not as special as you think. You need to stand out. You can do this by providing growth.
This show is proudly sponsored by Vidoori
Today’s Quote:
"You have to create a track record of breaking your own mold, or at least other people's idea of that mold." - William Hurt
Guest Bio:
David Patterson is the Founder and Managing Director of The Kineta Group and TheSAPRecruiter.com, and also a member of Sanford Rose, a top-10 ranked world-wide retained search firm (Executive Search Review).
He is The SAP Recruiter, and helps CIOs, IT Execs, and Talent Acquisition Pros hire and retain the best SAP talent in the known Universe. In his 15 years as an SAP Recruiter, David estimated that he personally interviewed between 5,000-6,000 candidates for all levels to include Architect up through the C-Suite.
Show Highlights:
- Why it is important to really dissect your hiring record
- Understanding what success should look like
- Evolve your own unique process into an experience that attracts the right people
Why is it important that you take an honest look at your hiring record
Your Hiring record is the result of your interview process.
What data should be measured?
- Number of people interviewed to get to an offer
- How many people turned down your offer
- Last 10-20 hires
What a record should look like?
- Where people fell out… timing issues. The truth about taking too long, dropping the ball, the impressions you are leaving
- Self-actualization- following the pack,
- Different interview process- repel as much as it attracts. How can I scare people off? (the anti-sell) - The Crossfit sell
Rick’s Input:
- Retraction: Video interview is all good … one way video interviews- Bad Idea!
- Past performance is a key indicator of future performance
- TRUTH: Money is not the reason someone turned down your offer
- Data
- First Interview to Placement ratio
- Offers extended
- Accepted / Rejected
How do we fix a broken Hiring record?
Use the strategy to drive the message.
- Be polarizing to attract the people who love you
- The majority of people don't get what you do, the ones that do become believers
- Finding that career wound…the pain that they have become habituated too. That’s where you pivot!
- (but you need to first find those common pains that most candidates in your industry have, as well as develop the skill to elegantly bring that out in people during interviews)
Create a “Special Sauce” where you attract the people you want.
- Cult-like following. Special tribe
- Don't be afraid to repel the wrong people.
- People who are attracted to the mavericks
Assessment of why you hire the way you do.
- Not seeing all the right people out there
- Based on the job descriptions
- View on the JD flows into how to recruit
- How you onboard/retain them
Rick’s two cents:
- Understand your Candidate
- Accept that you are one of many
- Fill the gap in the person’s career
- Provide a growth road map
- Target specific people and nurture
- 4:1 Interview to placement ratio
Key Takeaways:
If you don’t want to be just another commodity employer, you need to:
- Be willing to take a step back and figure out, fundamentally, the pains, fears, and dreams that drive the people you want to hire (and recognize that you are selling a product that solves a pain)
- Be willing to draw pain and dreams out of the people you are interviewing (to see what makes them tick, in their heart)
- Be willing to be polarizing and repel as much as you attract, if not more so!
Thursday Aug 22, 2019
Thursday Aug 22, 2019
We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
- Employment Marketing
- What is it? Why is it important
- How to Structure a solid marketing campaign
What is Employment Marketing?
- Promotion of the company’s mission, values, products/services to its own employees
Why is it important?
- Improve employee engagement
Problem
What are the challenges facing today
- In most companies, this is non-existant
- Marketing is left up to recruiting
- When it comes to marketing, companies focus externally and do not educate everyone internally.
- Internal marketing
- Creating brand ambassadors for hiring
- Everyone has a role in marketing, and need to get involved in what is happening. Get everyone to embrace what they are doing.
- Huge risk of alienating potential hires because they do not know how to market the company. Internal communication, internal operations, functionality
- Avoid potential issues
Who’s responsibility is it?
- C-suite & Marketing
- Recruiting
Rick’s Input:
- Internal referrals are your strongest source of talent
- Informed employees are continually on the lookout
- Required Talent Acquisition & Marketing collaboration
- Cultivate a referral program
- Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (Source: MSLGroup)
- Content shared by employees receives 8x more engagement than content shared by brand channels
Ingredients for good candidate Experience
- How to deploy an internal marketing program
- Set up a monthly meeting- internal chat or social platform to
- Get information to everyone
- Make the messaging visible as possible
- Internal email
- Exposure to marketing materials
- Educate employees on how the work they do fits into the overall business to build a better understanding of their contributions.
Steps for executing a plan - Process
- Conduct an internal survey to better understand the level of knowledge
- Develop an internal marketing plan, similar as you would for external marketing
- Empower an individual to be the internal marketing champion...not just an additional duty, but true responsibility with KPI’s
Rick’s two cents
- Align recruiting & marketing
- Cultivate a referral initiative
- Encourage promotion through social channels (Gamify)
Key Takeaways:
- Incorporate information about the company, markets and brand into the on boarding process
- Update employees at least once a quarter, if not monthly on any changes that can impact their jobs and/or give them the ability to talk about the company beyond their function
- Make sure employees are marketed to first, so they are aware of campaigns prior to the external marketing activities. This builds loyalty and inclusiveness among the staff.
Friday Jul 19, 2019
Friday Jul 19, 2019
The usefulness or uselessness of AI & Employment branding in Recruiting.
Today’s Quote:
"This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing."
- Robert Scoble
Guest Bio:
MJ Shores is a Chief Marketing Strategist and technology trends analyst. With a rich and diverse professional background in public policy, business, and technology, she is sought out for her far-reaching, cross-industry and cultural insights. MJ has been a panelist and keynote speaker at industry and special interest events around the globe. She has been featured in Business Week, Financial Times, Wall Street Journal, MSNBC, China Post, and other media.
MJ developed her expertise through a career that spans working as a policy analyst at a think tank, serving in leadership roles at top global business schools (e.g., Wharton School of Business, UCLA, University of Moscow – Russia), and leading marketing efforts at technology firms (e.g., SaaS software, digital streaming or OTT), and others. She is involved in the local business community, where she is an acting Senior Strategic Advisor for Executive Next Practices (ENP).
Show Highlights:
- The role AI plays in employment branding & hiring
- What works & what doesn’t
- A road map of where & how to invest your time
Problem:
Challenges:
What is the relationship between AI & employment branding?
- Your brand is created by the experience people have with your brand. AI helps you determine the truth between your perspective and what the market thinks.
- How you brand your company and serve your prospects.
Where is it working?
- Routine functions *** open up time for HR to engage with People ***
- Extracting data
- Automated process for scheduling & auto response
- Monitoring your brand for good/bad feedback
Where does it now work?
- Tasks that require judgement
- Inferences between intent and keywords
- Still really in beta, not quite ready for primetime
Rick’s Input:
- Administrative tasks
- Resume screening- Both fail here
- Does not engage people
Solutions:
How to best use AI
Roadmap
- Spend $ on Training HR to identify and use technology.
- Rely on IT to identify and recommend tools. But IT does not understand Recruiting problems
- Start with a simple chatbot to automate scheduling and response to website querrys/candidate questions
- Social listening tools- candidate identification/sourcing
- Red flag/background check piece as a final step
- ethics & morality of this step
Rick’s two cents
- AI cannot replace human interaction!
- You still need to pick up the phone and find out the truth
- Do NOT rely on tools or resumes to filter people in our out!
Key Takeaways:
- Brands are No Longer Owned by Companies (in an era of skepticism of companies and traditional marketing, the voice of potential candidates and the public are central to your brand)
- AI Enhances the Candidate Experience & Talent Acquisition
- AI Will Enable HR to Become Human Again
Thursday May 23, 2019
Marinela Gombosev: An Alternate Route for a Startup to Hire Salespeople
Thursday May 23, 2019
Thursday May 23, 2019
Alternative ways to hire salespeople when your company is getting started. Sales are the lifeblood of a company but what do you do when you need to grow revenue but have a limited budget? You get creative. Today we are talking about an interesting alternative to driving sales in the form of Independent sales reps.
Today’s Quote:
"Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will you succeed in sales, you will succeed in life." - Mary Kay Ash
Guest Bio:
Marinela Gombosev is the President & COO of Evoke Neuroscience, a commercial-stage diagnostic company focusing on early detection of Alzheimer’s and other dementias with a vision of ultimately eradicating dementia. Marinela is a roll up the sleeves leader who strives to work across all levels of the organization, lead from a place of authenticity, and effectively represent the company to its clients, partners and investors.
Over 50,000 patients have been assessed using Evoke’s technology and under Marinela’s leadership, the company has twice been ranked in the Inc. 500|5000 fastest-growing private companies.
Show Highlights:
- The good bad & ugly of hiring independent sales reps
- How to hire them in the most efficient manner
Problem:
Why hire Independent sales reps?
Independent manufactures reps?
- Upside
- No money to spend, a great way to get growth
- Don't pay anything until they close a deal
- Fast
- Rephuner.net
- Downside
- Control or visibility
- Way to monitor, don't want to be managed
- Misunderstand the product, regulations, Get burned a lot
- Can put you in a legal liability
- Misrepresentation of contacts & skills
Solutions
How do you hire them?
- Dirty secret: You are buying their relationships
- Hiring because they are trained. Many are pretty bad. Where she has been successful are the ones with relationships. Once they sell their relationships.
- Similar types of products.
- Who are your call points? Personal network? Other reps that work with you?
- Place an ad and make sure profile is written for reps
- Who are you selling to, what are you selling, how much $ am I going to make
Schedule call
- Evaluate call points
- Level of interest
- Product Understanding
- Amount of time they can invest
- How many other clients they have
- Where am I on the priority scale
Hire
- Sign NDA
- Disclose comp plan
- Sales rep agreement
Comprehensive Training Plan
- On boarding program & test
- Access to all the training materials
Rules
- No exclusive territories
- Lead registration program / lead protection
- Demo product
- Short term play once the network is exhausted they usually burn out
- Internal expertise helps to close leads
- *One to Two phone call hire
- 3-4 hour time investment per person
- Product margins to support it
- A revolving door of recruiting. Have to constantly recruit
- Need 50 because most of them are not selling
- 80/20 rule
- *** Prepare for a love/hate relationship
Friday Apr 05, 2019
Friday Apr 05, 2019
Diversity & Inclusion is critical to your company’s success but it is not a strategy. Here’s why... D&I needs to be built into the DNA of your company instead of being treated with kid gloves. Besides, hiring like-minded people is bad for business!
Today’s Quote:
"Our diversity is our strength. What a dull and pointless life it would be if everyone was the same." - Angelina Jolie
About the Guest:
Mike “Batman” Cohen is the Founder of Wayne Technologies, a recruitment training and search firm. Mike has over a decade of experience placing technologists, recruiters, and business development professionals, and has conducted training for Corporate and Agency Recruiters.
Throughout his career he’s learned several things that he’s committed to paying forward:
- We can’t make it on our own - we need community
- There is no “secret sauce” - we should be sharing our skills, tips, tricks, etc. openly
- Data is extremely important
- Being a good human is more important than data
He has worked with a diverse group of clients ranging from GIPHY, Spotify, TripAdvisor, Digital Asset, MacDonald Miller, etc.
He contributes articles to SourceCon, has a chair in the Program Committee with ATAP, helps run SourceHouston, and is a Brand Ambassador for ERE.
Mike has spoken at:
- Talent42 (June 2019)
- TechRecruit Los Angeles (July 2019)
- TechRecruit Chicago (September 2019)
- HireConf (October 2019)
- HRTX Dallas
- RecruitCon
- ATAP Webinars
- TalentNet
- SourceHouston
- ERE
- HR Houston
- Scala Up North
- Scala.io
Show Highlights:
- Why Diversity & Inclusion is not a strategy
- How to embed diversity into your Company's DNA while staying true to your company values
Problem:
Why is Diversity & Inclusion such a hot topic?
-
- Diverse communities are growing and matriculating faster than any other
- Organizations are realizing that diverse thought doesn’t just come from people who went to different schools or studied different subjects, it comes from background, upbringing, etc.
- We all want females, minorities & orientations.
- Candidates are placing a large focus on organizations that put a value on D&I - if you want the best candidates - this is one of the things that’s important to them!
Why is this important to organizations?
- Are we hiring because of D&I to check off boxes?
- Shouldn’t we be looking deeper into diversity of thought rather than physical characteristics?
- Hiring people who are different from you and are included in your culture
Shouldn't we just be concerned with hiring the best person?
- Just start hiring people who make you uncomfortable
- Embrace the differences
- Hiring like minded people is bad for business
What about the alignment of core corporate values?
- Define corporate culture.
Solutions:
If Diversity & Inclusion isn’t a strategy, how do we accomplish it?
- You don't want to hire someone just because they are a certain classification
- It has to go beyond “skin deep” - this isn’t about the way someone looks, it’s about integrating all different walks of life or trains of thought or images into your brand.
- Not to diversify to make things different, but to create a culture where diversity is the norm - that is how you create inclusion
- The desire to have different people is not a business strategy
- It is a top-down mind-set as to how the business operates and what it considers important, successful, and a good fit
- Vetting issue- how does one determine who the best person is. Not the values or mission
- Grey area- Defining the gray area or you will fail.
- Focus for cultural alignment vs skills
- Perks that attract like-minded people, like Ping pong and foosball tables & kegerators, reduce D&I.
- The Strategies to achieving D&I are merely the execution of a goal.
- Companies aren’t built on strategies - they are built on vision and mission - Strategy is simply how we get there - is your company built on top of a foundation (mission and vision) that doesn’t celebrate diversity, but instead values it as a competitive advantage?
- These values and mission themselves should come with a very diverse perspective.
- The more avenues of thought the quicker and higher quality it will take you to that mission.
Rick’s two cents:
What should be your strategy?
- Hire People who perform
- Hire People who bring different perspectives
- Hire People who will challenge you
Key Takeaways:
- D&I isn’t a strategy, it’s a business mindset
- Dissonance is a good thing! Just be respectful
- Diversity is a mindset, Inclusion is turning that mindset into the norm
Friday Mar 29, 2019
Special Event: Erik Huberman from TiECon SoCal
Friday Mar 29, 2019
Friday Mar 29, 2019
Erik Huberman, Founder and CEO of Hawke Media, Managing Director of Nest Equity Partners, and Operating Partner of Arrowroot Capital Management
Wednesday Mar 20, 2019
Special Event: Brian Frankel from TiECon SoCal
Wednesday Mar 20, 2019
Wednesday Mar 20, 2019
Brian Frankel, Marketing Consultant of Ignite.Consulting, TiE Charter Member, and Founder, of Mentor Matchmaker
Thursday Mar 07, 2019
Tevis Trower: Re-Humanizing the Interview Process By Shifting Our Language
Thursday Mar 07, 2019
Thursday Mar 07, 2019
We don't hire for human competency but for skill set. Our language is inhuman in spite of the very real experience of working with HUMANS. People want Connection and Authentic Interaction. We need to understand What makes you, you?
Today’s Quote:
“Learn everything humanly possible about everyone you do business with." -Harvey Mackay (Swim with the Sharks)
Show Guest:
CEO of Balance Integration Corporation | Advocate for Corporate Culture & Employee Engagement
Tevis Trower is a pioneer in optimizing corporate cultures. Heralded in bestselling Megatrends 2010 as “corporate mindfulness guru for the new millennium”, Tevis has assisted powerful organizations ranging from Disney to Morgan Stanley in optimizing their most precious assets: human beings. She has created and facilitated global executive immersions for prestigious organizations including Harvard Business Review Events, Young Presidents Organization, PWC, Bloomberg LP, Viacom, Google and The Economist on issues including mindfulness, executive lifestyle, personal mastery, innovation, and the role of consciousness in creating radical success.
You can find profiles and expert advice from Tevis featured in respected media outlets including Forbes, Fortune, BusinessWeek, Glamour, YogaJournal, CIO, Pink, RealSimple, Crain’s, New York Post, Financial Times, WWD, New York Observer, MSNBC, FoxBusiness, NY1 and Martha Stewart. As NYU Faculty teaching Business Creativity & Personal Mastery, Tevis has also served as worklife expert to WebMD and Huffington Post. Tevis lives what she teaches spending time in NYC, Montauk and Woodstock, enjoying surfing, snowboarding and entertaining friends at home with her dachshund, Ruby.
Episode highlights:
- Why it is important to re-humanize your hiring process
- Changing the mindset by shifting the language
- The formula for a successful shift
Problem:
Why is this important?
- Because we focus upon skill development to get into the roles we aspire to, we buy into the notion that work and life are separate. But the reality is that we are only one person, one being.
- Through this buy-in to self-abnegation, we leave ourselves out of the workplace and all but guarantee to burn out and disillusionment. When we approach interviewing that way, we’re bound to forget that the person across from us is first and foremost a human being.
- Impostor syndrome of the interviewers (hiring managers!)
- IS-is there a place for me here? Everyone feels a little like a fake/fraud.
- Myth: This person is only as good as their resume.
- Truth: Most of the best people, have the worst resumes
Mindset
- Creating a corporate culture happens one conversation at a time. Talking about what you are passionate about, what matters to you.
- Work is home
- It is a demand market.
- * we forget we are hiring a human being… not filling a seat.
- Bring an entire life into the company
Rick’s Thoughts
- Stay away from “stinkin thinkin” - Transactional thought
- Judging people based on a piece of paper
- Restructuring the recruiting department to touch those who apply
Solutions:
By shifting the language we begin to shift the mindset.
Changing the language - humanize
- What does it mean to be human at your company?
- Don’t talk headcount, filling a seat
- life count, heart count.
- Talk about finding the “right new colleague”
- Not filling a seat or role, rounding out our community
- Shift to human terms
The breadth and depth of this person.
- Talk about the eulogy and not the resume
- Think of everyone in terms of a peer
- Values -
- The framework is in the questions, not the answers
If the adage is that people leave managers, not companies, they probably refuse offers from managers as well. Foster a culture that supports the value for success. Are they Google-ly? And what happens when being googly becomes a weakness? Homogeneity can be a downfall.
Rick's Plan
Cut out words like “candidate”, Job Description, industry terms
Key Take Away:
- Tune into your own Humanity
- Humanize the language
- Slow down the interview process to give more room & space
Thursday Feb 21, 2019
Thursday Feb 21, 2019
Employer branding is a very hot topic! Today we are here to challenge conventional wisdom and say that people pitch their company and themselves wrong.
They pitch what the company does and the perks they offer rather than the problems they are solving first. Talented people want to solve challenging problems!
Now I am a huge believer in looking at what everyone else is doing and doing the opposite… it works for me!
Today’s Quote
"A problem is a chance for you to do your best." - Duke Ellington
Show Guest
As a global Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan is the inventor of 3-1-3® Method, a discovery process that helps communicate ideas into three sentences, which is condensed into one sentence and then ultimately boiled down to three words. His book Ditch The Act: Unleash the Surprising Power of the Real You for Greater Success, will be published in October 2019 by McGraw-Hill. When he is not speaking, he is likely sailing.
Episode highlights
- Why the positioning of your messaging does not attract people to your company
- Share our methods for engaging talent to be drawn to your company
Problem
- No one cares what you do or who you are.
- Try instead promote the core problem you solve.
- Lack of Aspirational influence.
- People not Inspired by the impact your company will have on the world
Psychology
- The mindset of the person you are talking to when presenting your opportunity
- Reptilian brain- in charge of our survival
- Fight or flight, sexual behaviors, anger & fear reside
- Keeping people out of the fear zones
- Rick’s Switch theory
- The words that you chose to come out of your mouth either turn people on or off
Solutions
3-1-3 process - Tease out the problem you solve to uncover the actual pain! Solve the problem of.....
- 3-problem you solve in one sentence (problem, solution, market)
- 1- condense to 1 sentence
- 3- Words (Marriott of marketing)
Pain being solved by the position & pain of the company that they solved by their customers. Alignment of pain points.
Eliminates being another me too company
Example of a good 3-1-3
The difference between success and failure hinges almost entirely on a company’s ability to hire the right team. One bad hire can destroy the company. We provide a step by step process that eliminates wrong hiring decisions. Startups need a competitive advantage when fighting for talent.
Rick’s first step
- Open with a slap in the face by Locating a career wound!
- Locate the pain first. Match the problems solved with the solutions the person can gain by joining your company.
- Lead people down a path and let them draw their own conclusions
Key takeaways
- Nobody cares about the words coming out of your mouth
- People are attracted to the problems you solve
- Change your messaging! Problem, Solution and Market
Ryan's Social Media
Thursday Feb 14, 2019
Chris Russell: Better Ways to Post & Pray Your Job Descriptions to Life
Thursday Feb 14, 2019
Thursday Feb 14, 2019
"Post and Pray" yields mediocre results and yet It is the go-to method for most companies, especially startups. Look, dating apps have evolved so let's take a page from them and figure out creative ways to attract talent. After all, your companies success or failure hinges on it!
Today’s Quote:
"Pleasure in the job puts perfection in the work." - Aristotle
Show Guest:
Chris Russell is the Managing Director of RecTech Media. He is a digital recruiting expert. He began his career as a job board owner where he first learned the craft of attracting talent online. He's also a former corporate recruiter with real-world experience in the recruitment process and technology implementation.
As as a recruiting technology/marketing consultant he advises both employers and vendors on how to attract candidates or clients. He frequently blogs on the news site, RecruitingHeadlines.com, podcasts a weekly show called “RecTech” and conducts live video training on recruitment marketing tools and tactics at RecTechLive.com.
Episode highlights:
- Why you should look at approaching job postings differently
- The best ways to market your opportunities
- Tools available to help you automate the process
Let’s talk about the approach almost all companies take
- Write “job descriptions” (wish lists)
- Do Not copy old ones!
- Post on job boards
- Farm the Job boards
- Passively work employee referrals
The Job Description Format
- -short 300 words or less - According to Linkedin?
- Employer value proposition
- Q&A job descriptions
- Video
- Cybersn.com
- Harry joiner - long form job
Rick’s Format:
- Build your job descriptions around uncovering a Career Wound
- Build in Performance Metrics! - Let people know how they will be evaluated in their first 90 days
Tools to Use
- Ripl- social media video slideshows
- Buffer, deliverance, smarterqueue
- Legend.im- turns text into animation gif
- clipomac
Where & How to Post
- Indeed- biggest board out there. - active candidate pool
- Linkedin-
- Facebook job board-blue-collar, hear
- Google for jobs - Take advantage of all the free avenues
- Take an Omnichannel approach- you need to be on all the channels. Be where your candidates are and continuously add content
- Automate the flow of content out.
- Be resourceful - text or email creative pictures (you next to a whiteboard with the person’s name written on it)
- Angelist?
- **Pushing out to facebook, twitter & LinkedIn. Video gets the most engagement and exposure
- Times to post 4-6 pm at night FB- 3 pm on Wednesday
Key Take-Aways
- Go Short or Go Long!
- Re-format your job descriptions to Attract people! Define the % of time spent on tasks as well as performance metrics
- Market your jobs by taking an omnichannel approach
- Get Creative & use Tools to automate getting out your message
Thursday Jan 17, 2019
Liran Kotzer: Will AI Really Keep People Engaged with Your Company?
Thursday Jan 17, 2019
Thursday Jan 17, 2019
What do perspective Employees really want? A Personal connection or an automated interaction? I argue personal connection!My hope is that AI will be the disruptor that eliminates the transactional relationship from the recruiting process. AI is here and already starting to affect the way in which people interact with potential employers.
Today’s Quote:
"Automation is going to cause unemployment, and we need to prepare for it." - Mark Cuban
Our Guest:
Liran Kotzer, Founder & CEO of Woo.io. A serial entrepreneur, Woo.io is Liran’s third startup. For the past decade, he has been immersed in helping redefine and advance the online tech recruiting and hiring market sector. Liran spotted a market gap for helping employers and tech talent find each other much more efficiently, without all the hassles and wasted cycles between the two groups.
Show hightlights:
- Where AI is already having an impact & where it is REALLY useful
- Should you Leverage AI to maximize your impact (employment brand awareness)
What AI can and cannot do NOW in terms of recruiting
- very interaction is totally transactional- can not be humanized...yet
- Can’t yet fake a “Personal” connection
- The nuances of human interaction
- @scale- need technology to do the heavy lifting
- Continuing an ongoing relationship
- Automation using AI & ML
- What do people (candidates) really want?
- Personal connection to release or an automated release?
- Communication, feedback & closure
- Cultivate a relationship for relevant skills for future
- Can automation REALLY cultivate relationships??
- No- Neither can email or texting
What recruiting functions is AI replacing
- Transactional components
- Sourcing, Gathering intel (contact information), Farming
- Process
Where is AI in recruiting relevant now
- AI & ML to keep a pipeline warm.
- Ability to create communication with the candidate in a unique & personalized way to help them to keep them engaged. To be able to recognize changes in behavior.
- Understand your relevant audience. Can do the job and feed the culture (flexible)
- Expand your target audience ("official" resume vs. True Skills)
- Content?
- Skills-based recruiting
Take Aways
- Shifting from transactional recruiting into a long term relationship is a critical component for winning the right talent ahead of the competition
- Technology can mainly assist you in maintaining long term relationships with your pool of talent and also with scouting the right people at the right time
- Technology will not replace human interaction.
Thursday Sep 20, 2018
Shawn Andrews: What Is Emotional Intelligence And How Is It Relevant To Hiring?
Thursday Sep 20, 2018
Thursday Sep 20, 2018
Why should we care about Emotional Intelligence when building a company today? People with high EQ, work better with others, manage customers more effectively and cultivate an accepting company culture.
Today's Quote:
“Emotion is more powerful than logic” - Albert Einstein
Show Guest:
Dr. Shawn Andrews is a keynote speaker, organizational consultant, and the founder and CEO of Andrews Research International. She serves as adjunct professor at Pepperdine Graziadio Business School, where she teaches courses on Organizational Behavior, Women in Leadership, Diversity in Organizations, and Leadership and Ethics. She was the 2017 Diversity & Inclusion columnist for Training Industry Magazine, and is the author of the book, The Power of Perception: Leadership, Emotional Intelligence, and the Gender Divide (Amazon.com)
Episode highlights:
-
- EQ, What is it?
- How to you get it?
- Incorporate into your hiring
What is EQ?
Set of emotional and social skills that collectively establish how well we:
- Perceive and express ourselves
- Develop and maintain social relationships
- Cope with challenges, manage stress and make decisions
- Use emotional information to guide our thinking and action
- Managing emotions
- Manage stress
- Overcome obstacles
- Inspire toward collective goals
- Self perception, Self expression, interpersonal, decision making, Stress Management
- Tied into core company values
Why is it Important?
- Low Emotional Intelligence breeds bad cultures
- “Hire hard, manage easy”
What if you don’t have EQ? How do you get it?
- Get EQ assessment
- Read a book
EQ for different roles:
Leadership:
- Interpersonal relationships
- Assertiveness
- Self-awareness
Sales:
- Self-actualization
- Assertiveness
- Happiness
Marketing / Creative:
- Optimism
- Reality testing
- Independence
Customer Service:
- Stress tolerance
- Assertiveness
- Happiness
Product Development /Manufacturing:
- Flexibility
- Problem solving
- Independence
Interviewing for EQ
- Behavioral Interviewing
- Comfortable candidate- feel conversational, warm & informal
- Start: difficult challenge that was solved, commend… then go granular
- “Hire hard, manage easy”
- Deep reference checking
- Evidence of low & high EQ behaviors
Thursday Sep 13, 2018
Darrell Gurney: Breaking Bad, Career And Hiring Habits!
Thursday Sep 13, 2018
Thursday Sep 13, 2018
Why is it that we put more thought into lunch choices than we do our career or hiring decisions?
Today we are going to discuss the top three bad habits that both candidates and companies do throughout the hiring process that kill their ability to make a smart decision.
Today's Quote:
“To change habits, we must study the habits of successful role models.” – Jack Canfield
Show Guest:
Darrell Gurney is a career expert, executive coach and authority in supporting people through successful transitions. He brings back the power of social connection by teaching professionals that you’re simply one face-to-face relationship away from your dream job life.
He is the author of the Amazon bestseller “Never Apply for a Job Again: Break the Rules, Cut the Line, Beat the Rest."
As founder of both CareerGuy.com and TheBackForty.com, Darrell’s motto for both career and life is, as Frank Sinatra sings, “the best is yet to come, and won’t it be fine!”
Episode highlights:
- The top 3 bad habits we need to stop right now!
- Why these habits are so detrimental
- Good habits to replace the bad
Hiring bad habits from both sides:
Darrell’s top 3:
- 1. Looking to see what jobs are available & Going through the front door by applying for open positions.
- Take charge of their career path vs be at the effect
- Get out of your box: the house, the computer screen, the phone, and get in front of people.
- 80% of all jobs are filled before they are ever advertised by the people in the know bringing in the people they know
- 2. Failing to develop relationships beyond the job search process.
- Never submerge in your job or your life. Get out, be making connections, be talking to people about your interests and passions
- 3. Not treating yourself like a business
- Realize that you have your own business, and you always have -- you simply lease out your employable assets
- A business owner is always concerned first and foremost about two measures: ROI (Return on Investment) and ROE (Return on Equity). You want to similarly always watch, manage and monitor your own Return on Individuality and Return on Effort.
Rick’s top 3:
- Winging it-
- company values -clueless
- Not clear on what the business needs
- Work that needs to be accomplished
- Listening!
- Interview Process
- Not clearly defined
- Following the pack -
- Accepting the Status quo
- Testing people before engaging
- Transactional relationship
- Not understanding the person across from you
- Focus on skills
- Protective of the culture
Why are these habits bad?
- How can you get where you are going when you don’t know where you are?
How do we fix these habits?
- Winging it- not clear on what the business needs
- Build preparation time into your schedule
- Define what the business needs (not your wants) and who you need to take you there
- Interview Process
- Structured, Organized, Timed & Purpose Driven
- Get to the Truth!
- Transactional relationship
- Heal the person’s wound with your opportunity
Thursday Aug 23, 2018
Matt Charney: “Me Too” Messaging Does Not Attract People to Join Your Company
Thursday Aug 23, 2018
Thursday Aug 23, 2018
It all comes down to your messaging in everything from your job descriptions to how you contact people. Today we are tackling this issue!
Today's Quote:
"Words empty as the wind, are best left unsaid" -Homer
The problems with messaging, specific to recruiting
- Hard part is getting a response
- How to not be boring
- *** Messaging.
- Pure copyrighting... translating HR speak into people speak
- Getting your message right
- Job Descriptions are taken from compensation documents - messaging is not getting people to convert
- why?
- Positioning
- zig when everyone else zags. learning agility.
- Move in the opposite direction
- Key is getting someone to opt in to communication.
- Client: the two most effective searches were billboards & radio.
- Another was linkedin.
Framework for fixing your messaging
- Marketing perspective
- Turn hr speak to plain English.
- Targeted messaging. *** 1 shot to attract a person.
- crafting 121 communications.
- Headline & lead matter most... read the first 140 characters.
- Topic header- Twitter
- Text messaging - sms automation tools!
- Use of Humor
- ***Opening a wound
- Performance metrics
- The actual content of the work (Uniqueness)
- Call to Action
- Pick up the phone and call- differentiator!
- Managed perception on both side
- Tools: Spokeo, Icims, text recruit
- Takeaway- volume is not a good thing.
- Talent trends are real
Matt Charney is the Executive Editor and Partner for Recruiting Daily and the Chief Content Officer at Allegis Global Solutions, the largest staffing and recruiting firm in North America. Matt focuses on the intersection of human capital and technology; his blog, Snark Attack, was named one of the top 20 business blogs in the world by WordPress, and his work has appeared in publications such as The Wall Street Journal, Wired.com, The Harvard Business Review, Outsourcing Magazine, HR Magazine.